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	<title>The eMarketer BlogLauren McKay &#8211; </title>
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		<title>Case Study: Using Online Community to Crowdsource Customer Loyalty Strategy</title>
		<link>http://www.emarketer.com/blog/index.php/case-study-using-online-community-crowd-source-customer-loyalty-strategies/</link>
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		<pubDate>Wed, 08 Dec 2010 15:23:09 +0000</pubDate>
		<dc:creator>Lauren McKay</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Case Studies]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[community rewards]]></category>
		<category><![CDATA[credit card]]></category>
		<category><![CDATA[hotel marketing]]></category>
		<category><![CDATA[intercontinental]]></category>
		<category><![CDATA[loyalty card]]></category>
		<category><![CDATA[marketing case study]]></category>
		<category><![CDATA[online community]]></category>
		<category><![CDATA[priority club]]></category>

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		<description><![CDATA[With 52 million members, InterContinental Hotels Group’s (IHG) loyalty program, Priority Club Rewards, enables guests to earn points when checking in at nearly all IHG’s 4,500 hotels worldwide. The Priority [...]]]></description>
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