Thursday, March 4, 2010
Posted By: Karin von Abrams
Online shoppers in Germany spent roughly €15.5 billion ($21.5 billion, at average 2009 exchange rates) last year, according to recent data from GfK’s WebScope Panel. That marks an annual rise [...]
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Tuesday, February 16, 2010
Posted By: Karin von Abrams
More than one big story from Europe this month. While all eyes in the mobile industry are focused on the annual Mobile World Congress (MWC) in Barcelona, more leading newspapers [...]
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Thursday, February 4, 2010
Posted By: Karin von Abrams
The UK’s Institute of Practitioners in Advertising (IPA) published a statement today supporting the Grocery Supply Code of Practice. The code aims to deter retailers in the UK from forcing [...]
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Wednesday, January 27, 2010
Posted By: Karin von Abrams
January 26, 2010 should have been a red letter day for the UK. At last: The official announcement that the longest, deepest recession since the second world war was at [...]
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Monday, January 18, 2010
Posted By: Karin von Abrams
According to the latest IPA Bellwether report, budgets for Internet advertising and direct marketing in the UK both rose in Q4 2009, for the second quarter in a row. Overall marketing spend fell for [...]
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Monday, January 11, 2010
Posted By: Karin von Abrams
The storm continues over UK government plans to permit product placement in commercial television programming in the summer of 2010. A public consultation by the Department of Culture, Media and [...]
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Thursday, January 7, 2010
Posted By: Karin von Abrams
A new proposal governing distance selling (including online retail) will be debated by the French National Assembly on January 19 and 20, 2010. Its main aim is to ensure that [...]
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Tuesday, December 15, 2009
Posted By: Karin von Abrams
Online ad spending in France rose to €434 million ($607.6 million, at the average 2009 exchange rate) in November 2009, according to the Adex Report from TNS Media Intelligence. As [...]
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Monday, December 7, 2009
Posted By: Karin von Abrams
A timely opinion piece in the UK’s Observer on December 6. The title says it all: “Facebook now has 350m users – and there’s no point in advertising to them.” Why? Because [...]
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Wednesday, November 25, 2009
Posted By: Karin von Abrams
An interesting story in today’s Guardian. According to the Media Convergence Survey 2009 conducted by media law firm Olswang, iPhone owners show greater willingness to pay for content than the average Internet user:
The research [...]
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