Posts by Karin von Abrams

German E-Commerce: Sales Up 14% in 2009

Posted By: Karin von Abrams

Online shoppers in Germany spent roughly €15.5 billion ($21.5 billion, at average 2009 exchange rates) last year, according to recent data from GfK’s WebScope Panel. That marks an annual rise [...]

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Posted: March 4, 2010. Filed under: Consumers & E-Commerce, The Economy  

Content Moves: Apps Proliferate as European Newspapers Put Up Online Paywalls

Posted By: Karin von Abrams

More than one big story from Europe this month. While all eyes in the mobile industry are focused on the annual Mobile World Congress (MWC) in Barcelona, more leading newspapers [...]

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Posted: February 16, 2010. Filed under: Mobile, Usage  

IPA Fights for Brands Under Pressure to Continue Heavy Discounting

Posted By: Karin von Abrams

The UK’s Institute of Practitioners in Advertising (IPA) published a statement today supporting the Grocery Supply Code of Practice. The code aims to deter retailers in the UK from forcing [...]

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Posted: February 4, 2010. Filed under: Advertising, Brands, CPG, The Economy, UK  

UK Emerges from Recession by a Whisker

Posted By: Karin von Abrams

January 26, 2010 should have been a red letter day for the UK. At last: The official announcement that the longest, deepest recession since the second world war was at [...]

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Posted: January 27, 2010. Filed under: Advertising, Mobile, The Economy, UK  

IPA Bellwether Points to Higher Online, DM Spend in Q4 2009

Posted By: Karin von Abrams

According to the latest IPA Bellwether report,  budgets for Internet advertising and direct marketing in the UK both rose in Q4 2009, for the second quarter in a row. Overall marketing spend fell for [...]

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Posted: January 18, 2010. Filed under: Advertising, The Economy, UK  

UK Broadcasters, Advertisers and Civic Bodies Debate TV Product Placement

Posted By: Karin von Abrams

The storm continues over UK government plans to permit product placement in commercial television programming in the summer of 2010. A public consultation by the Department of Culture, Media and [...]

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Posted: January 11, 2010. Filed under: Advertising, Brands, UK  

A Further Boost to E-Commerce in France

Posted By: Karin von Abrams

A new proposal governing distance selling (including online retail) will be debated by the French National Assembly on January 19 and 20, 2010. Its main aim is to ensure that [...]

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Posted: January 7, 2010. Filed under: Consumers & E-Commerce  

Advertisers in France Boost Online Spend in Run-Up to Christmas

Posted By: Karin von Abrams

Online ad spending in France rose to €434 million ($607.6 million, at the average 2009 exchange rate) in November 2009, according to the Adex Report from TNS Media Intelligence. As [...]

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Posted: December 15, 2009. Filed under: Advertising  

Facebook: What Prospects in 2010?

Posted By: Karin von Abrams

A timely opinion piece in the UK’s Observer on December 6. The title says it all:  “Facebook now has 350m users – and there’s no point in advertising to them.” Why? Because [...]

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Posted: December 7, 2009. Filed under: Advertising, Consumers & E-Commerce, Facebook, Social Media, Social Media Marketing  

iPhone Users More Willing to Pay for Content

Posted By: Karin von Abrams

An interesting story in today’s Guardian. According to the Media Convergence Survey 2009 conducted by media law firm Olswang, iPhone owners show greater willingness to pay for content than the average Internet user:
The research [...]

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Posted: November 25, 2009. Filed under: Consumers & E-Commerce, Mobile, Online Video, Usage  
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