Posts by Debra Aho Williamson

Marketers Rev Up Relationships with Blogging Moms

Posted By: Debra Aho Williamson

The marketer-mom blogger love affair is getting stronger and stronger. Pioneered by companies such as Walmart, with its Elevenmoms program (now called Walmart Moms), marketers have realized that moms who [...]

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Posted: September 1, 2010. Filed under: Demographics,eMarketer,Social Media,Word of Mouth  

The Advertising Opportunity in Facebook Places

Posted By: Debra Aho Williamson

On Wednesday Facebook announced its long-awaited location feature, Facebook Places. Places will let people share where they are, find friends in the same location and learn more about new places. [...]

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Posted: August 19, 2010. Filed under: eMarketer,Facebook,Social Media Marketing  

Facebook Is Closing the Ad Revenue Gap with the Portals

Posted By: Debra Aho Williamson

There were three big news stories last week in the social network business: AOL sold Bebo for a reported $10 million to an investment group; MySpace co-president Jason Hirschhorn left [...]

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Posted: June 23, 2010. Filed under: eMarketer,Facebook,Social Media Marketing  

Why You Shouldn’t Remember Bebo For How It Failed

Posted By: Debra Aho Williamson

AOL has reportedly found a buyer for Bebo, the social network it acquired just over two years ago. AOL is said to be selling Bebo for just $10 million to [...]

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Posted: June 16, 2010. Filed under: Online Video,Social Media Marketing  
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Will Privacy Concerns Slow Growth in Social Network Usage?

Posted By: Debra Aho Williamson

eMarketer issues new social network usage forecast. Will privacy concerns slow the growth?

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Posted: May 25, 2010. Filed under: Demographics,eMarketer,Facebook  
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