This week, Omniture announced details of its plan to integrate Facebook into its Web analytics system. The full integration won’t happen until later this year, but (assuming the software works [...]

In the weeks leading up to the Super Bowl, and the days following it, the ads that appeared in the game got plenty of online buzz, especially if they had [...]

Sunday’s big game between the New Orleans Saints and the Indianapolis Colts was nearly as splashy in social media as it was on TV.
Marketers that paid millions to advertise during [...]

Gartner recently issued several predictions detailing how companies will use social software in the future. Here’s one that caught my eye: “By 2014, social networking services will replace e-mail as [...]

Can Facebook continue its momentum into 2010? Last week I wrote about TBI Research’s forecast that Facebook would generate $1 billion in revenue in 2010, a substantial increase from the [...]

Yesterday, TBI Research released a research note projecting that Facebook will top $1 billion in revenue in 2010. This follows an earlier estimate of $710 million from NYPPEX, a private [...]

Some people have suggested that students are becoming less interested in social networking, now that so many others (i.e., parents and other “old” people) are also using it. But according [...]

I recently had a chat with Cary Rosenzweig, CEO of the IMVU virtual world. IMVU got a lot of attention in October because it announced that it was on track [...]

One of the biggest dilemmas for consumer packaged goods (CPG) companies when it comes to social media is figuring out how it fits with traditional methods of marketing. But I [...]

TechCrunch reported today that the number of US unique visitors to Twitter’s Website was off 8% in October compared to September. Twitter.com had 19.2 million uniques in October, down from [...]