A New York Times article on real-time advertising doesn’t use the term “behavioral targeting,” even though it’s pretty much the same technique. Why the terminology is shifting points to the difficulty the online ad industry is having with behavioral — and also how targeting based on user activity is becoming more and more sophisticated.

Let’s be blunt. What the Federal Trade Commission (FTC) has been telling the online ad industry is simple: Either you create and put into practice effective ways to regulate the [...]

There are at least 3 points to consider about Yahoo!, which released its full year 2009 revenues on January 26th. 1) Compared with search advertising revenues, display advertising is becoming [...]

Google’s earnings in Q4 and in all of 2009 were strong, but that might be more a case of Google’s strengths than the online space as a whole. Here’s why.

Behind eMarketer’s updated US online ad spending estimates are a plethora of intertwined forces, both cyclical and structural. The main cyclical force is the recession and its impact on both [...]