Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

Financial Times – Chief Calls AOL Undervalued After Patent Deal
Investors have not fully recognised the value of AOL’s recent $1.06bn patent deal with Microsoft, AOL’s chairman and chief executive argued as he set out new financial targets and structural plans to try to see off an activist investor. Read more.

Advertising Age – For Many, Web Video’s Actual Value Trails Its Massive Hype
At AOL’s digital upfront in New York recently, CEO Tim Armstrong instructed audience members to check under their seats for a car key. He called the three people who found one to the stage and, Oprah-style, awarded one of them a shiny new Mustang convertible. Read more.

Advertising Age – U.S. Mobile Users Love Apps, Especially Facebook
If Facebook’s recent internet past is any bellwether, mobile may represent the next major boost to its ad revenue. Read more.

Reuters – SingTel’s Amobee Buys Silicon Valley Ad Startup
Singapore Telecommunications Ltd, Southeast Asia’s largest telecom company, has acquired a Silicon Valley startup in the mobile advertising sector, its second such purchase in two months. Read more.

Forbes – Breastfeeding and Income – Is There A Correlation?
Running a website devoted to marriage means I come across a lot of data specifically targeting moms. A good deal of this information has nothing to do with their marriage, but rather than toss it out I thought I’d share some of the best bits with you in hopes it helps you with your business. Read more.

Forbes – Can Facebook Tap $11 Billion Mobile Ad Market To Justify P/E of 206?
Facebook’s growth is slowing down and its profit shrank in the last quarter. If it goes public May 18th at $35 a share — a $96 billion valuation — and then pops to $75 on the first day, that will put the social network’s market capitalization at $206 billion. And unless it can accelerate growth — possibly by grabbing a share of the mobile advertising market — that 206 Price/Earnings ratio is sending a powerful message: Do Not Buy This Stock! Read more.

Adweek – AOL’s ‘Off-Tune’ Sales Strategy Puzzles Some
In explaining AOL’s disappointing display ad results in Q1, a surprisingly frank CEO Tim Armstrong offered several explanations. During Wednesday’s earnings call, Armstrong said, “We have had a display strategy that was probably off-tune.” Read more.

Bloomberg – Facebook IPO Said to Get Weaker-Than-Forecast Demand
Facebook Inc.’s initial public offering has so far generated lower-than-expected demand from institutional investors who are concerned about the company’s growth prospects, people with knowledge of the matter said. Read more.

Bloomberg Businessweek – Can Yahoo! Hang On in the Ad Market?
It’s all the rage to predict the demise of online display ads and Yahoo!, the company that pioneered the business. Display advertising is the old man of online marketing—website banners are much less fashionable than, say, a personalized coupon delivered to your smartphone. Yahoo has had years of stagnation and leadership crises, the latest being Chief Executive Officer Scott Thompson’s résumé inflation. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

Marketplace – Target vs. Amazon: A Battle Over ‘Showrooming’
Showrooming is on the rise, says Jeffrey Grau, an analyst with eMarketer, and retailers are getting nervous. Read more.

The Wall Street Journal – China Offers Alternative To Facebook
Here is something investors could consider buying as an alternative to Facebook: a big chunk of the Chinese Internet. Read more.

The Wall Street Journal – Tweens’ Secret Lives Online
Celina McPhail’s mom wouldn’t let her have a Facebook account. The 12-year-old is on Instagram instead. Read more.

Reuters – Madison Avenue Turns to Social Game Advertising
Self magazine Publisher Laura McEwen sits in her office in the posh Conde Nast building overlooking New York’s Times Square and does nothing but play video games for at least an hour or two a day. Read more.

Advertising Age – For Many, Web Video’s Actual Value Trails Its Massive Hype
At AOL’s digital upfront in New York recently, CEO Tim Armstrong instructed audience members to check under their seats for a car key. He called the three people who found one to the stage and, Oprah-style, awarded one of them a shiny new Mustang convertible. Read more.

Bloomberg – Yelp Reports Wider Loss as Marketing Expenses Surge
Yelp Inc., a website that lets users review businesses ranging from plumbers to pet shops, reported a wider first-quarter loss amid surging expenses aimed at helping the company grapple with competition from Facebook Inc. Read more.

Bloomberg – Facebook at 99 Times Profit Exceeds 99% of S&P 500 Index
Facebook Inc. is betting its growth prospects will persuade investors to pay 99 times earnings for its initial public offering, a higher multiple than 99 percent of companies in the Standard & Poor’s 500 Index. Read more.

The Atlantic Wire – Suddenly, Facebook’s Advertising Problem Is a Problem
Less than a week before Facebook starts its IPO roadshow on Monday, advertisers have started to figure out that Facebook’s ad strategy isn’t all that strategic. Read more.

Fox Business – As Facebook IPO Looms, Advertising Hurdles Remain
As Facebook attempts to convince investors at next week’s road show that it deserves a lofty valuation north of $75 billion, the social network is likely to confront understandable skepticism about its fledgling advertising platform. Read more.

Los Angeles Times – Online Video Distributors Gather to Court Advertisers
At their first-ever Digital Content NewFronts in New York, AOL, Hulu, Microsoft, Yahoo and YouTube tout their professional-grade content to advertisers the way major television networks do. Read more.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The Wall Street Journal – Facebook’s Growth Slows as IPO Nears
As Facebook Inc. enters the final weeks before its landmark initial public offering, not all of the arrows are pointing up. Read more.

The New York Times – In Search of Apps for Television
The same consumers who delight in navigating the iPad still click frustratingly through cable channels to find a basketball game. Their complaint: Why can’t television be more like a tablet? Read more.

The Financial Times – Facebook Profits Dip Before IPO
Facebook’s profits and revenues fell in the first three months of 2012, compared with the final quarter of last year, marking a setback for the social networking company just weeks before its widely anticipated initial public offering. Read more.

USA Today – Facebook Revenue Is Up, Profit Down Ahead of IPO
Facebook on Monday reported declining profit despite a 45% uptick in revenue and a leap to 901 million users. Read more.

Advertising Age – Facebook Shows It’s Subject to Laws of Advertising
Facebook is predominantly an advertising business, and its latest filing shows it’s not immune to the advertising business cycle. Read more.

Forbes – Facebook’s Seasonal Slowdown: Explanation or Excuse?
Should Facebook investors (and would-be investors) be nervous that the social networking behemoth just posted its first quarter-to-quarter revenue decline in at least two years, just weeks in advance of its expected $100 billion IPO? Read more.

Bloomberg – Facebook First-Quarter Profit Drops; Costs Almost Double
Facebook Inc., the social network planning an initial public offering, said first-quarter profit fell 12 percent as sales growth slowed and marketing costs more than doubled. Read more.

The Hollywood Reporter – Upfronts 2012: AOL Announces New Flagship Hub For Video Content
At a presentation tonight, the online giant launches the “AOL On Network” and also has announced seven new series, including a reality series that stars Nina Garcia, and celebrity-curated video playlists. Read more.

Los Angeles Times – Facebook’s First-Quarter Finances Underwhelm as IPO Nears
The rapid growth of Facebook Inc. showed signs of slowing in the first quarter, potentially cooling investors’ fervor just weeks before the company’s hotly anticipated initial public stock offering. Read more.

Los Angeles Times – Facebook Sales Rise, Profit Slips; Shares Valued at $30.89
Facebook, on the verge of the largest initial public stock offering in Silicon Valley history, generated more than $1 billion in sales in the first quarter, a jump of 45%, but its first-quarter net income slipped year over year. Read more.

PLAYBACK COMING SOON

More business-to-business companies are using social media as part of their marketing mix. Some have found that LinkedIn is an effective way to generate leads, while more casual social media mainstays, such as Facebook, Twitter, YouTube and even Google+, are helping B2B firms reach customers in new ways.

Please join us for this free webinar featuring eMarketer Writer/Analyst Kimberly Maul as she discusses how leveraging social media for branding and awareness-building can help humanize B2B companies, establish them as thought leaders, and offer new touchpoints for connecting with customers and prospects.

This webinar will address these key questions:

• How can leveraging social media help B2B companies?
• What sites, tactics and strategies are B2B marketers including in their social media outreach?
• What can B2B marketers learn from companies such as Intel, Cisco and AT&T about how to effectively use social media?

About Kimberly Maul

Kimberly Maul covers social media marketing for eMarketer. She focuses on how advertisers and marketers leverage social media sites to reach and engage their audiences, on analyzing up-and-coming social networks, and on how B2B marketers are incorporating social media into their efforts.

Sponsored by Eloqua.

Here are a few of the top stories in which eMarketer data has been featured in the past week or so:

The New York Times – An Online TV Site Grows Up
Five years ago, some of the most powerful players in television banded together to introduce Hulu, a streaming service intended to revolutionize the TV industry. Read more.

The Wall Street Journal’s All Things D – Millions of Americans Dial Up Travel Plans From the Phone
While total spending on online travel continues to grow, it is the mobile travel market that has everyone excited. Read more.

The Wall Street Journal – Riches in Mobile Ads, Just No Profits
Facebook Inc.’s deal for photo-sharing service Instagram and the IPO of advertising network Millennial Media Inc. prove that the smartphone boom can produce billion-dollar valuations for makers of mobile software and services. Read more.

The Wall Street Journal – AOL Pushes to Grab TV Ad Dollars
In an effort to woo ad dollars away from television, AOL Inc. said it would begin offering advertisers the ability to buy online video ads with the same formula used to purchase TV ad time. Read more.

The Wall Street Journal – With TV Flare Digital Outlets Try a Broadcast Rite
Internet video wants some of television’s ad dollars, and it’s not above a little copycatting to help the cause. Read more.

The Wall Street Journal Americas – Software Para Móviles: Altas Valoraciones, Pocos Ingresos
La compra de Instagram por parte de Facebook Inc. y la salida a bolsa de la red de publicidad Millennial Media Inc. demuestran que el auge de los teléfonos inteligentes puede producir valoraciones de miles de millones de dólares para los fabricantes de software y servicios móviles. Read more.

Advertising Age – Hulu’s New Guarantee: Someone Watched Your (Whole) Ad
Hulu shows more video ads to consumers than any other website or service in the U.S. It will soon change the way it charges advertisers for those views, counting only completed ads as impressions for advertisers. Read more.

Advertising Age – With Upcoming Reorganization, Yahoo Revenue Exceeds Estimates
Yahoo, the largest U.S. web portal, reported earnings and sales that exceeded estimates as it benefited from growth in the online-advertising market under new CEO Scott Thompson. Read more.

USA Today – Yahoo Beats Profit Expectations, Details Strategy
Yahoo CEO Scott Thompson on Tuesday outlined the nitty-gritty of plans to try to turn around the Internet pioneer. Read more.

Forbes – Report: Facebook Ad Rates Jump Despite First Sign of Glut
Facebook is heading into its likely May initial public offering on a full head of steam, judging from a new quarterly report out this morning on its advertising business by social ad management firm TBG Digital. Read more.

CNN – Blinkx Stock Fails to Meet High Expectations for Online Video Ads
When you look at Blinkx’s underlying product metrics, you see a bellwether for the growth of the online video sector. But, when you check its share price, you see that growth in reverse. Read more.

Bloomberg – Twitter to Expand Japan Sales Staff on Local Growth, CEO Says
Twitter Inc. will “aggressively” add sales staff in Japan to attract more advertisers as local user growth exceeds the company’s global expansion, Chief Executive Officer Dick Costolo said. Read more.

Bloomberg Businessweek – Google Seeks Billions by Boosting Mobile Internet Speeds
Like many users of mobile devices, Arvind Jain is annoyed by how long it takes Web pages to load over cellular connections. Read more.

Bloomberg Businessweek – Facebook, Google Must Adapt as Users Embrace ‘Unsocial’ Networks
When Facebook bought the photo-sharing app Instagram for $1 billion, theories flew as to what it might mean. Was Mark Zuckerberg defensive, worried that his 850 million Facebook users might stop uploading 250 million photos a day? Or was he making a proactive move into mobile, where Instagram’s friendly interface makes Facebook look clunky on iPhones? Read more.

Bloomberg Businessweek – Yahoo Rises as First-Quarter Sales Fuel Turnaround Optimism
Yahoo! Inc. rose the most in almost four months after reporting first-quarter sales that topped estimates, fueling optimism that a turnaround effort by Chief Executive Officer Scott Thompson may take hold. Read more.

Adweek – How Dumb Money Will Lead to Twitter Ad Anarchy
Twitter’s self-serve ads platform, which started rolling out a last month, is expected to give the company a much-needed revenue boost from thousands of expected new advertisers. But a new report predicts that Twitter’s revenue windfall could come with a potentially dramatic price hike for brands. Read more.

Adweek – Data Points: Spending It
People are getting more comfortable shopping online, but they’re also demanding more of retailers. Read more.

Mashable – Facebook: Auto Fans Have More Friends
Fans of auto brands have three times the average amount of friends than the average user, according to a new study by Facebook. Read more.