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Retail & Ecommerce

    1059 Results for Retail & Ecommerce

  • Malls Were Part of the Holiday Festivities for Young Women

    Shopping malls have taken a big blow in the internet age, but when it came time for the holiday season, shoppers, especially young millennial females, still flooded brick-and-mortar storefronts—and yes, even malls—around the country to check gifts off their lists. While seeing and feeling products is a top reason for brick-and-mortar visits, the mall is also a social shopping experience.

    January 23, 2015 | Retail & Ecommerce | Demographics

  • In France, Multichannel Shopping Habits Affect Small Retailers, Too

    Multichannel shopping is the new normal in France. Nine in 10 web users in the country check out products online before buying in-store. However, few local retailers cater to multichannel shoppers.

    January 23, 2015 | Retail & Ecommerce

  • REPORT: Worldwide Retail Ecommerce Sales: eMarketer's Estimates and Forecast, 2013-2018

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    For the first time, eMarketer’s global ecommerce forecast includes total retail sales. Existing digital metrics have been updated as well, showing a world increasingly selling online to growing numbers of digital buyers.

    January 6, 2015 | Retail & Ecommerce

  • Webinar: Key Trends in Ecommerce

    Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?

    January 22, 2015 | Retail & Ecommerce

  • Those Retail Promo Emails? They Better Be Personalized

    Email marketers plan to up email personalization efforts this year, thanks largely to consumer demand. According to recent research, 80% of email users find it useful when retailers include product recommendations in promotional emails based on previous purchases, and 71% like when they recommend items based on what they have viewed but not bought. Other analysis indicates triggered retail emails blow general campaigns out of the water.

    January 22, 2015 | Advertising & Marketing | Retail & Ecommerce

  • Unhappy Gift Receivers Favor In-Store Returns

    Holiday buying season may have come to a close when the clock rang midnight on January 1, but holiday return season is just beginning. Around one-quarter of consumers plan to return or exchange at least one of the presents they received over the holiday season. When they do return or exchange those gifts, they'll likely step foot in brick-and-mortar stores to do so.

    January 22, 2015 | Retail & Ecommerce

  • Here's Why Apple Pay Users Have Cut the Plastic

    The mobile wallet audience remains small in the US, but Apple Pay users have cited perks that may help drive usage. Three-quarters of iPhone 6 and 6 Plus owners who use Apple Pay say it's easier to use than debit and credit cards, and two-thirds say it allows for faster checkout, better security and is more convenient.

    January 22, 2015 | Retail & Ecommerce

  • Customers Spend More at Ecommerce Site If They Buy After Visiting Bonobos' Offline Shops

    Bonobos, the men's retailer born online and best known for its colorful tailored pants, has expanded beyond its ecommerce site and opened brick-and-mortar Guideshops at several locations nationwide. Guideshops are brick-and-mortar showrooms that display, but do not sell, merchandise out of their storefronts. Customers can try on in-store but still have to purchase online. Andy Dunn, CEO and founder of Bonobos, spoke with eMarketer about what Bonobos learned when taking an online-first ecommerce business offline, from widening the customer base to the importance of personable sales staff.

    January 21, 2015 | Retail & Ecommerce | Demographics

  • Holiday Ecommerce Sales Topped $100 Billion

    The final results for holiday retail sales are pouring in. According to recent data, total holiday retail sales for 2014 grew 4.0% to reach $616.1 billion, and ecommerce sales during the period rose nearly 7% to pass $100 billion. Among individual shopping days, holiday season retail ecommerce sales via desktop were highest on Cyber Monday, though Thanksgiving Day saw the biggest year-over-year rise in spending.

    January 21, 2015 | Retail & Ecommerce

  • If Desktop Traffic Seems Suspicious, It Probably Is

    Desktops are a problem area when it comes to suspicious traffic. According to recent research, the majority of desktop traffic in the US is now suspicious, and bots are also expanding their reach. However, mobile is less susceptible to such activity. In fact, suspicious activity for mobile ads served in the US, as well as bot traffic, is down.

    January 20, 2015 | Advertising & Marketing | Retail & Ecommerce | Mobile

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