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Retail & Ecommerce

    1827 Results for Retail & Ecommerce

  • What Role Does Facebook Play in Holiday Shopping?

    Social media, including Facebook, Twitter, Instagram and Pinterest, was responsible for only 1.7% of sales. Despite that anemic number, social media channels—Facebook and Twitter among them—are advertising platforms, and customers' behaviors on these sites are changing as Black Friday chaos at brick-and-mortar stores spirals out of control.

    December 18, 2014 | Retail & Ecommerce | Social Media

  • Christmas Shopping Goes Digital in Denmark

    Consumers in Denmark are turning to the web in record numbers to buy their Christmas gifts, with over half of digital buyers planning to purchase presents online this year. According to recent estimates, digital will account for more than 20% of total Christmas gift sales in Denmark.

    December 17, 2014 | Retail & Ecommerce

  • REPORT: Omnichannel Trends 2015: Mobile Is the New Retail Hub

    Available to Customers | Take a tour | Explore plans

    Omnichannel is becoming intrinsic to retail, but consumer expectations continue to outpace retailer capabilities. This report looks at the major trends that will influence the direction of retailer omnichannel strategies in 2015.

    December 17, 2014 | Retail & Ecommerce

  • Why Small Businesses Accept the Challenge of New Technology

    ShopKeep offers small-business owners a way to manage important aspects of their business. Brian Zang, vice president of sales and marketing at the company, explains the obstacles these businesses face that lead them to choose a technology such as ShopKeep.

    December 17, 2014 | Retail & Ecommerce | SMB

  • How B2B Marketers Spread Their Event Promo Dollars

    Nearly all business-to-business (B2B) marketers in North America use event marketing, which many view as critical to lead generation. According to recent research, B2B marketers have different spending habits throughout the event cycle. They rely on more expensive channels for pre-event marketing, social and mobile during the action and email post-event. When it comes time to analyze these efforts, it all comes back to lead generation—the top metric used to measure event return on investment.

    December 16, 2014 | Advertising & Marketing | B2B | Retail & Ecommerce

  • Black Friday: Mobile's Big Day

    The big winner of Black Friday 2014 was mobile. According to industry sources, around 30% of all Black Friday online revenues came from shoppers on mobile devices. Tablets edged out smartphones in online purchases on Black Friday, and iOS beat out Android in mobile traffic share.

    December 16, 2014 | Retail & Ecommerce

  • Black Friday Goes Digital, and Mobile, in the UK

    In the UK, Black Friday and Cyber Monday are largely arbitrary shopping days, and both are fair game for digital shoppers. But while the Black Friday headlines centered on physical in-store altercations, most of the action was going on online.

    December 15, 2014 | Retail & Ecommerce

  • Are Loyalty Programs Worth It? Ask Amazon

    One-off deals and low prices are great, but customer loyalty is better. As many as 50 million people consider themselves Amazon Prime members, an RBC analyst told investors earlier this year. And though the price of membership has increased more than 25% since the same time last holiday season, from $79 to $99, its members remain engaged—and purchasing more than non-Prime members.

    December 15, 2014 | Retail & Ecommerce

  • 'Tis the Season for Affluent Online Shoppers

    It's the most wonderful time of the year. As frost and holiday sales nip at consumers' tails this season, where are the affluents? A September 2014 survey outlining the shopping habits of consumers in the US with a household income at or above $100,000 found that affluents planned to do most of their holiday shopping online this year.

    December 12, 2014 | Retail & Ecommerce

  • Retailers Turn to Social Data for Product Development, Planning

    Retailers are using social media data, now more than ever before, for product development and promotional planning. Boston Retail Partners' "2014 Merchandise Planning and Allocation Survey" found that among retailers in North America, use of social media data for product development increased 550% from last year's study. The research also identified a 190% increase in use of promotional planning.

    December 11, 2014 | Retail & Ecommerce | Social Media


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