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Today's Articles

TODAY'S ARTICLES

Mobile Phone Shoppers Show Growing Preference for Text Marketing
Increased mobile phone penetration has given more people the ability to shop and make purchases on the go. A recent survey found that one in five respondents had used their phone to buy something online. And a growing number of people saw the value in texts that alerted them to a sale, promotion or other marketing message.
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TV Viewers Carry the Conversation to Social Networks
The pairing of social media use and television watching has given rise to social TV. Viewers are now heading online to have conversations about their favorite shows, as well as seeking out new programs through recommendations from their social networks.
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RECENT ARTICLES

WEDNESDAY, MAY 16

Mobile Social Network Usage Catches Fire in France
eMarketer estimates that the popularity in France of social networking via mobile devices will increase significantly, and by 2013, account for almost half of total social network users. Several factors will contribute to this popularity: an increase in smartphone penetration, younger demographic uptake and mobile site optimization.

TUESDAY, MAY 15

Millennials Lead the Quest for Mobile-Enabled, Just-in-Time Information
With access to the mobile web and apps at their fingertips, smartphone owners are using their devices to find answers and make decisions on an ever-more instantaneous basis. Younger consumers are leading the trend.

Tablets Take Flight
Frequent flyers know that tablets are a frequent site in-flight, and research shows they are one of the top electronic devices used by travelers, especially air travelers. As sales worldwide continue to rise, tablets will gain greater share as the preferred device of those trying to pass the time en route.

Facebook Adoption High, Ad Rates Low in Spain
Despite negative economic news coming out of Spain, Facebook adoption in the country is barreling along at full steam, and the site continues to gain share over the local social network competitor. Although the site's usage is high, ad rates in Spain are lower than the worldwide average.


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