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TODAY'S ARTICLES
App or Browser? Depends What Consumers Are Doing
The debate about mobile apps vs. the mobile browser continues to rage, but research shows that consumers prefer one over the other depending on the activity they are doing.
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Game Consoles as Connected-TV Platforms Continue to Rise
Millions of US homes have had video game consoles for years, but now people are starting to use them not just for playing but also for watching TV content online. Even from a small user base, consoles are already the No. 1 way for consumers to view online video content on their living room's flat-screen TV.
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RECENT ARTICLES
THURSDAY, FEBRUARY 09
Half of Internet Users in Brazil Go Online Daily
Going online is becoming part of the daily routine for half of the internet users in Brazil. If current usage trends continue, more than 50 million users will be going online there every day by 2015.
WEDNESDAY, FEBRUARY 08
Does ‘Liking’ a Brand Drive User Loyalty?
Half of Facebook users who “like” a brand say they are somewhat likely to purchase from that brand, yet their engagement suggests otherwise. Only 1% of Facebook fans actually interact with branded Facebook pages.
Consumers Indicate Limits to Future of Ereader Market
There’s little question tablets are sexier than traditional e-ink-based ereaders, and that ereader device-makers, including Amazon and Barnes & Noble, have helped the two markets converge to some extent. Dedicated ereaders have their own benefits, but research suggests most consumers have already made up their mind about whether or not the devices are for them.
UK Ecommerce to Defy Tough Economy in 2012
Despite a tough economic climate, new research forecasts double-digit growth in UK ecommerce in 2012. Ecommerce in the country will be driven by comparison shopping, social elements and mobile commerce as consumers look online to help with tighter budgets.
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