Mar 22, 2010
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TODAY'S ARTICLES
The State of Social Marketing Integration
Social media marketing has gone from experimental to must-have, but many marketers are still running siloed campaigns that don’t connect with other marketing efforts.
Full Article
Targeted Ads Mine Social Connections
Tom Phillips, president and CEO of Media6Degrees, talks about his company’s approach to social ad targeting and what might make social targeting really take off (hint: Facebook).
Full Article
RECENT ARTICLES
THURSDAY, MARCH 18
E-Mail Marketers Plan Advanced Campaigns
Relatively few e-mail marketers use sophisticated segmentation, personalization, video or social media hooks in campaigns, but many plan to up their game.
Entertainment Convergence in the UK Digital Home
A new eMarketer report analyzes the extent to which convergence has taken hold of the UK entertainment market.
WEDNESDAY, MARCH 17
BRIC Mobile Giants Begin to Mature
A new eMarketer report analyzes the mobile markets in Brazil, Russia, India and China and how they will evolve over the next several years.
B2B Marketers Up Social Spend
Business-to-business marketers, who plan to dramatically increase social media marketing spending this year, name Facebook as the most effective site.
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