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providing data, insights and perspectives

for marketing in a digital world.

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Answers that Marketers Need

Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. Empowered with this intelligence, our customers confidently make decisions about strategies, tactics and budgets.

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The Fastest Path to Insight

Marketing in a digital world means you don’t have time to wait for answers. You need them now. We understand that. That’s why our products are designed to give you full access into the industry's most comprehensive, easy-to-use and easy-to-filter data, reports, charts and intelligence.

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    Industry leaders rely on eMarketer as their go-to source for research about the state of the digital marketplace.

    Learn why directly from them.

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    Lisa Utzschneider

    Vice President of Global Advertising



    “eMarketer is a great one-stop shop for the Amazon Media Group and our sales team.”

    Watch the Video »

  • Nancy Bhagat

    Andy Markowitz

    Director, Global Digital Strategy



    "We use eMarketer to understand what kind of trends are coming from a B2C perspective and then try to translate them into B2B language."

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  • Michael J. Becker

    Michael J. Becker

    Co-Founder, Managing Partner & North American CEO



    “I use eMarketer to help clients develop their budgets for spending in mobile advertising—not only how much to spend, but where to spend it.”

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  • Ritu Trivedi

    Ritu Trivedi

    Managing Director, Digital Marketplace



    “The depth and the breadth of the digital topics that you cover is quite different from the other resources.”

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  • Babs Rangaiah

    Babs Rangaiah

    Vice President, Global Media Innovation & Ventures



    “eMarketer is broad, it’s vast and it’s very thorough.”

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done differently

eMarketer ensures that your decisions never rely on just one panel survey or one datapoint—ever again.

Every report openly references studies and interviews that are handpicked from more than 3,700 research sources. We collect, analyze and share only the most relevant information alongside our own benchmarks and forecasts. That’s how we give customers the most elevated and comprehensive view into the state of the digital marketplace.

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Key Digital Trends for 2014

Download eMarketer's exclusive report Social Media Advertising: Seven Trends for 2014. Get a taste of the insights and perspective eMarketer corporate subscribers rely on.

This report addresses these key questions:

  • What will make 2014 a year of “social acceptance”?
  • What opportunities lie ahead in social video, mobile and native ads?
  • How will real-time marketing and programmatic buying intersect in 2014?
  • Why will the “Lo” piece of “SoLoMo” be more important in 2014?