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eMarketer Webinar

Thursday, May 28, 1pm ET

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Wednesday, May 20, 2015
Digital advertising accounts for more than one-third of total ad spending in Canada, but marketers aren’t necessarily satisfied with their digital ad choices. Topics in this webinar include: How do marketers rate search vs. display advertising? How does mobile stack up against traditional desktop/laptop? How does social stack up?
Thursday, May 14, 2015
Consumers have shattered the barriers between physical and digital shopping, but both ecommerce giants and traditional retailers are struggling to respond with true omnichannel experiences. Topics in this webinar include: Are shoppers losing interest in physical shopping? How are consumers using their phones to shop? What are retailers doing with personalization to help attract shoppers? How will location-based services like beacons change the retail world this year?
Thursday, April 30, 2015
Mexico is the only major market in Latin America yet to achieve full mobile connection penetration of the population, but it leads in smartphone and tablet usage. This webinar (presented in Spanish) provides an overview of the demographic segments, devices and operating systems that make up the mobile market in Mexico, as well as mobile internet activities among its users. It also examines mobile ad spending trends, where advertisers are trying to connect with this audience and how they are measuring success.
Thursday, April 23, 2015
There’s never a dull moment in social advertising, and the first few months of 2015 have made that clear. Topics in this webinar include: Why social ad spending is continuing to rise; Which platforms are growing fast and challenging Twitter in usage; Why Facebook may be the next video star, and what this means for advertisers; How social data is helping create a new generation of ad networks; Why the combination of real-time marketing and personalization will be social’s true strength.
Wednesday, April 22, 2015
Watch this video playback of eMarketer’s “The State of Mobile 2015: Turning Mobile Intentions Into Real-World Results” presentation at The TimesCenter in NYC on March 25, 2015.
Thursday, March 26, 2015
Join eMarketer as we cover the lessons learned from holiday shopping 2014 and our insights on what needs to be improved, optimized or nixed in 2015. Topics in this webinar include: Why did mcommerce make such a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape? What to expect in 2015—eMarketer’s ecommerce forecast revealed.
Thursday, March 12, 2015
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
Thursday, February 26, 2015
This webinar covers the latest data, analysis and industry trends in digital video advertising. We share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Topics include: Digital video ads—what to buy, where to buy and how to target; Common metrics for measuring success; Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables; Native video—passing fad or a format that’s here to stay?
Thursday, February 12, 2015
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Thursday, January 29, 2015
B2B decision-makers are everywhere—yet they are tough to find and difficult to target. Topics in this webinar include: What is the first step that virtually all B2B buyers take when considering a purchase? How do they use mobile devices in the purchasing process? When is the “right” time to reach B2B buyers?
Thursday, January 22, 2015
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Thursday, January 15, 2015
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Topics in this webinar include: What are the biggest challenges associated with cross-device targeting today? What are the two main methodologies currently used to identify individuals across devices? What does the near-term future of cross-device targeting look like?
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