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eMarketer Webinar

Thursday, January 15, 1pm ET
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Cross-Device Targeting—The Challenges and Near-Term Possibilities

Recent Webinars

Thursday, December 11, 2014
This webinar covers five key trends that every marketer needs to pay attention to in 2015, five emerging concepts that could get big ... but might not, and five things you don't need to worry about in the coming year. Topics include: What shifts in consumer behavior and technology adoption will have the greatest impact on ad spending in 2015? How will context become a cornerstone of marketing strategy in an ever more connected world? What channels hold the most promise for marketers?
Thursday, December 04, 2014
From increased mobile booking to local search, digital will continue to revolutionize the travel industry in 2015. Topics in this webinar include: What digital channels, platforms and tools will see the most rapid adoption by travelers in 2015? How will travel marketers adapt their marketing and business strategies to emerging opportunities? How is digital opening up new geographic markets for travel brands? What digital ad formats will see increased investment in 2015?
Thursday, November 20, 2014
Email open rates continue to rise—thanks, in part, to mobile—but key metrics are declining, a dilemma for marketers who are seeking new ways to upgrade the relevancy of their communications and cut through the inbox clutter. Topics in this webinar include: What are email marketing benchmarks for common metrics such as open rate and clickthrough rate, and what factors are affecting benchmark performance? How do benchmarks differ by industry, time of day or specific email marketing tactics such as automation? What trends and tactics should email marketers have on their radar to improve messaging relevancy?
Wednesday, November 12, 2014
After years of experimentation and strategy building, mobile is finally coming into focus for the US financial services industry. Topics in this webinar include: How are consumer behaviors changing when it comes to transacting and interacting with financial institutions on mobile devices? To what extent are financial companies investing in digital and mobile advertising? What strategies and tactics are successful financial marketers using to reach increasingly connected consumers?
Thursday, November 06, 2014
As digital devices take an increasingly prominent place in the lives of consumers, media use is becoming characterized more by the simultaneous use of multiple devices than the influence of one. Topics in this webinar include: How are marketers addressing these multiscreen usage patterns? How important is mobile in driving simultaneous media use? What is the impact of the proliferation of digital screens on traditional media? What are the demographics of simultaneous media use?
Thursday, October 23, 2014
Wondering where you should place your time, attention and money in social media next year? Topics in this webinar include: How marketers are budgeting and organizing for paid vs. organic social marketing; Why mobile is critical and how video fits in; How real-time marketing is evolving and what this means for marketers; Why Facebook-first won’t always be the right strategy.
Thursday, October 02, 2014
Enterprise trends like “bring your own device” (BYOD) and the consumerization of business technology are pushing business buyers to use their smartphones and tablets at all phases of the purchase path—from discovery to decision-making and beyond. Topics in this webinar include: How are business buyers using their smartphones and tablets along the purchase path? How are B2B marketers factoring mobile into their budgets, strategies and tactics? In what ways are B2B marketers integrating mobile at each phase of the buyer journey?
Thursday, September 18, 2014
Holiday sales are known to make or break retailers, and 2014 is shaping up to be even stronger than last year. Topics in this webinar include: How much will holiday ecommerce and overall sales grow? Is mobile eclipsing desktop in ecommerce? Are beacons and visual search ready for primetime? Will supply chain troubles plague retailers again this year?
Thursday, September 04, 2014
Nearly three-quarters of business-to-business (B2B) marketers plan to increase their content marketing spending this year, yet most of them say they actually aren’t satisfied with the results. But what results are they seeking? Topics in this webinar include: Are B2B marketers too focused on leads? How can marketers achieve soft goals like branding—and measure success? Are intangibles as much a part of sales conversions as lead generation? Will budgets be cut if satisfaction doesn’t improve?
Thursday, August 21, 2014
The amount spent on mobile display advertising is expected to increase dramatically in 2014 as companies like yours shift budgets from desktop to mobile. But as you spend more on mobile, are you confident the metrics you’re using to gauge the effectiveness of your ad spend are valid? Topics in this webinar include: How have performance metrics for mobile display ads changed during the past year? Where are prices headed, and how does mobile display compare with desktop? Which mobile display ad formats are most effective—banners, rich media, video, social, local, native? What needs to be improved to further increase the effectiveness of mobile display ads?
Thursday, July 24, 2014
eMarketer projects 19% of retail ecommerce sales in 2014 will be made on a smartphone or tablet. Shoppers are embracing mobile commerce—are you? Topics in this webinar include: What products are consumers buying on smartphones and tablets? Where are the most sales made—apps vs. mobile websites? What role do mobile coupons play in driving mcommerce sales? How are leading retailers converting mobile shoppers into buyers?
Thursday, July 17, 2014
This webinar (presented in Spanish) explores some of the socioeconomic factors that affect millennials in Mexico, and analyzes the way they use the internet, mobile devices and digital media. Topics in this webinar include: Who are Mexico’s millennials and what forces are shaping them as consumers? How do members of this generation use the internet? What are some of the differences between the younger and older members of this group?
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