Thursday, November 21, 2013
Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising, and social media companies are offering a wider range of products and services with an eye on ROI. Topics in this webinar include: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising in social media? How will real-time marketing and programmatic buying intersect in 2014? Why will the location piece of “MoSoLo” be more important next year?
Thursday, October 24, 2013
Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution in between—runs on it. Topics in this webinar include: What are Big Data and DMPs? How are marketers and publishers using DMPs for audience targeting? How are marketers using DMPs for digital and cross-platform attribution? How are DMPs different from CRM platforms?
Thursday, October 17, 2013
Canadians of all ages are digital consumers. Younger groups rely on digital media to a greater degree than their elders, but older consumers have become accustomed to digital platforms as tools for things like paying bills and connecting with family. Topics in this webinar include: How do different age demographics in Canada use digital? What are the key ways to engage kids, teens, millennials, Generation X, baby boomers and seniors? What examples demonstrate best practice in age-based targeting?
Thursday, October 03, 2013
B2B marketers are using a variety of innovative digital techniques to build awareness, collect leads and drive conversions. Join eMarketer as we look at the opportunities for these marketers to hone their messaging, uncover more leads and turn more of those prospects into customers. Topics in this webinar include: How many B2B marketers are using social channels, and what lessons can be learned from their efforts? What are some best practices for video marketing? What are the most effective ways of using content marketing?
Thursday, September 12, 2013
Online holiday sales will continue its strong growth and impact on overall retail commerce in 2013. Join eMarketer as we share our 2013 holiday ecommerce forecast and discuss the trends that will emerge during the last quarter of the year. Topics in this webinar include: What factors could help or hinder ecommerce growth this year? Why will mobile’s influence on commerce continue to grow? How are multichannel retailers like Nordstrom and Urban Outfitters leveraging their physical stores? Will social media finally have a substantial impact on sales?
Thursday, August 08, 2013
Multichannel marketing is primarily thought of as marketing across multiple devices. Yet consumers with smartphones and tablets also hold multiple channels in one hand, making the need for a cohesive cross-channel messaging strategy even more important. Topics in this webinar include: What channels (i.e., SMS/MMS, mobile email, IM/chat) are most widely used by consumers? Which channels do marketers rely on most? How effective is mobile messaging?
Thursday, July 25, 2013
Device fragmentation is a growing problem for content providers and marketers. The rapid adoption of smartphones and tablets, the growing popularity of internet-connected TVs and the promise of web-enabled everyday devices like watches and eyeglasses mean digital content will need to be served to an ever-increasing number of screens. Topics in this webinar include: Why is a “one size fits all” design solution attractive for websites and email templates? How does responsive web design work? What are the benefits and challenges of responsive web design? How does responsive web design affect how display ads are served?
Thursday, June 20, 2013
eMarketer provides a midyear look at the digital trends affecting marketers, including important shifts in media fragmentation and consumer behavior, media buying and digital marketing. Topics in this webinar include: In an age of increasing media fragmentation, how can marketers most effectively use a screens-based approach to connect with their audiences? How do consumers view digital ads in relation to TV and traditional media, and what influence do they have on purchase decisions? How is the mobile-first imperative shifting the balance between owned, earned and paid media?
Thursday, May 23, 2013
The ubiquity of smart devices has transformed the once-neat marketing funnel. Marketers must now influence consumers on multiple platforms, as they engage in a wide range of activities that can culminate in either a digital or in-store purchase. Topics in this webinar include: eMarketer's latest forecasts for mobile and tablet commerce; Insights on how to position your brand to meet the challenge of the mobile-enabled path to purchase; Conversation with Rachel Pasqua, co-author with Noah of "Mobile Marketing: An Hour a Day," about brands that are meeting the showrooming challenge
Thursday, April 18, 2013
Retail ecommerce in the US, powered by technology and business innovations, will grow at a healthy 14% average annual rate from 2012 to 2017, according to eMarketer. Topics in this webinar include: Mobile shopping, new CPG selling models and personalized shopping experiences; What is the "Amazon Effect" and how does it influence other retailers? How is ecommerce fitting into an increasingly omnichannel retail world? What factors could impede ecommerce growth?
Thursday, March 21, 2013
This webinar covers a variety of digital advertising trends for the year and address the industry’s ever-increasing complexity. Topics include: Real-time marketing – including video real-time bidding and Facebook’s impact on RTB; Social TV and how it will become entrenched in the marketing mix; How video tablet advertising will make the most of mobile; Big Data: blessing or burden? Native advertising: hope or hype?
Thursday, February 28, 2013
Consumers’ social media usage is shifting, and their social activities differ on the desktop vs. mobile. This webinar will address what businesses can do to embrace the new opportunities that the mobile environment provides. Topics in this webinar include: What are eMarketer’s latest numbers on mobile social network usage? Why should marketers think about tablets and smartphones differently when it comes to social media? What are some leading marketers saying about the mobile opportunities on Facebook? How are they taking advantage of them? What strategies should marketers consider using as they extend social media marketing from desktop to mobile?