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Omnichannel Retail—Seven Trends in 2015

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eMarketer Webinar

Thursday, May 14, 1pm ET

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Thursday, April 30, 2015
Mexico is the only major market in Latin America yet to achieve full mobile connection penetration of the population, but it leads in smartphone and tablet usage. This webinar (presented in Spanish) provides an overview of the demographic segments, devices and operating systems that make up the mobile market in Mexico, as well as mobile internet activities among its users. It also examines mobile ad spending trends, where advertisers are trying to connect with this audience and how they are measuring success.
Thursday, April 23, 2015
There’s never a dull moment in social advertising, and the first few months of 2015 have made that clear. Topics in this webinar include: Why social ad spending is continuing to rise; Which platforms are growing fast and challenging Twitter in usage; Why Facebook may be the next video star, and what this means for advertisers; How social data is helping create a new generation of ad networks; Why the combination of real-time marketing and personalization will be social’s true strength.
Wednesday, April 22, 2015
Watch this video playback of eMarketer’s “The State of Mobile 2015: Turning Mobile Intentions Into Real-World Results” presentation at The TimesCenter in NYC on March 25, 2015.
Thursday, March 26, 2015
Join eMarketer as we cover the lessons learned from holiday shopping 2014 and our insights on what needs to be improved, optimized or nixed in 2015. Topics in this webinar include: Why did mcommerce make such a big jump in holiday 2014? What is the best way to reach the omnichannel holiday shopper? How is the online holiday shopping calendar changing shape? What to expect in 2015—eMarketer’s ecommerce forecast revealed.
Thursday, March 12, 2015
Ad spending is shifting to digital, in the US and around the world, as marketers follow eyeballs to desktop, laptop and mobile screens. Topics in this webinar include: How are consumers spending time with media and devices? How do US ad spending trends compare with international markets? What kind of growth is expected for mobile, social and video? How has the “programmatic shift” affected the ad spending landscape?
Thursday, February 26, 2015
This webinar covers the latest data, analysis and industry trends in digital video advertising. We share insights from executives at brand marketers, agencies, publishers, ad networks and technology firms. Topics include: Digital video ads—what to buy, where to buy and how to target; Common metrics for measuring success; Emerging platforms and devices, from YouTube to Snapchat, tablets to wearables; Native video—passing fad or a format that’s here to stay?
Thursday, February 12, 2015
Programmatic advertising is primed for another monumental year, with total US programmatic digital display ad spending expected to reach $14.88 billion and for the first time ever account for more than half of all digital display ad dollars. Topics in this webinar include: How will the nearly $15 billion break down into areas such as open exchanges, private marketplaces, programmatic direct, video and mobile? How is programmatic evolving from a primarily open marketplace to a more private and direct one? Should marketers expect programmatic to infiltrate the ad-buying process on newer screens like wearables and older ones like TV?
Thursday, January 29, 2015
B2B decision-makers are everywhere—yet they are tough to find and difficult to target. Topics in this webinar include: What is the first step that virtually all B2B buyers take when considering a purchase? How do they use mobile devices in the purchasing process? When is the “right” time to reach B2B buyers?
Thursday, January 22, 2015
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Thursday, January 15, 2015
Cross-device ad targeting is in high demand from brands and agencies hoping to improve conversations across a growing number of screens. But as popular as it is, cross-device targeting is still in its infancy, facing a number of obstacles on its path to maturity including privacy concerns and lack of a universal device identification method. Topics in this webinar include: What are the biggest challenges associated with cross-device targeting today? What are the two main methodologies currently used to identify individuals across devices? What does the near-term future of cross-device targeting look like?
Thursday, December 11, 2014
This webinar covers five key trends that every marketer needs to pay attention to in 2015, five emerging concepts that could get big ... but might not, and five things you don't need to worry about in the coming year. Topics include: What shifts in consumer behavior and technology adoption will have the greatest impact on ad spending in 2015? How will context become a cornerstone of marketing strategy in an ever more connected world? What channels hold the most promise for marketers?
Thursday, December 04, 2014
From increased mobile booking to local search, digital will continue to revolutionize the travel industry in 2015. Topics in this webinar include: What digital channels, platforms and tools will see the most rapid adoption by travelers in 2015? How will travel marketers adapt their marketing and business strategies to emerging opportunities? How is digital opening up new geographic markets for travel brands? What digital ad formats will see increased investment in 2015?
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