Wednesday, April 16, 2014
Real-time marketing (RTM) has captured marketers’ attention. However, questions remain about where real-time techniques fit in a marketing plan, how much money brands should invest and whether the results are worth the cost and effort. Topics in this webinar include: Why is it important to measure RTM? What role do social media metrics play in assessing RTM’s effectiveness? How can brands determine RTM’s business impact? What strategies are used by marketers like MINI, Nestlé Purina and Visa?
Tuesday, March 25, 2014
The UK is at a critical inflection point, as consumers’ media consumption shifts to digital. Driven by skyrocketing mobile usage, time spent with digital media is poised to overtake traditional linear TV for the first time. Topics in this webinar include: How much time do consumers spend with television, digital and other channels? How meaningful are traditional categorizations of media consumption? How is mobile affecting consumer attitudes and behaviors?
Thursday, March 20, 2014
As mobile budgets swell and brands look for ways to make their ads contextually relevant to consumers, geotargeted mobile display advertising is on the rise, as are campaign results. Topics in this webinar include: How precise can geotargeted display ads be? Do tighter perimeters produce stronger results? Can marketers achieve scale with geotargeted mobile campaigns? Will beacons be a boon for indoor location targeting?
Thursday, February 20, 2014
Omnichannel marketing is the new normal. That means cross-platform attribution is a must-have. Topics in this webinar include: The two main approaches to cross-platform attribution; Viewability and third-party tracking; Mobile-specific tactics for attributing smartphone and tablet influence.
Wednesday, February 12, 2014
Canada is poised to see significant gains in retail ecommerce sales. eMarketer estimates sales topped CA$21 billion in 2013, a near 18% gain, and will experience further double-digit annual growth rates through 2017. Topics in this webinar include: How large is the retail ecommerce marketplace in Canada? What’s driving consumer interest in online shopping? How have small and medium-sized businesses strengthened Canada’s ecommerce marketplace?
Wednesday, February 05, 2014
The UK tablet market has exploded in the past year, and one in three UK consumers now use a tablet at least monthly, eMarketer estimates. Topics in this webinar include: How are tablets changing the way UK consumers go about their daily digital lives? How does tablet usage alter engagement with other devices? What implications does this changing consumer behavior have for marketers?
Thursday, January 23, 2014
Today’s mobile-enabled, constantly connected shoppers are refashioning the path to purchase. Topics in this webinar include: How are digital devices reshaping the way consumers shop? What are the challenges—and opportunities—of marketing to the “always-shopping” consumer? What steps can marketers take to make the shopping experience seamless between devices and physical stores?
Thursday, December 12, 2013
Topics in this webinar include: What is the role of mobile devices within today’s multiscreen, multiplatform landscape? How do social media and video content bridge consumers’ cross-screen interactions? How are connected consumers changing the speed of marketing interactions and creating a new phenomenon, “always-on commerce?”
Thursday, November 21, 2013
Call 2014 the year of “social acceptance.” More marketers are committing budget to paid social media advertising, and social media companies are offering a wider range of products and services with an eye on ROI. Topics in this webinar include: How do marketers feel about using paid social media advertising? What opportunities lie ahead in video, mobile and native advertising in social media? How will real-time marketing and programmatic buying intersect in 2014? Why will the location piece of “MoSoLo” be more important next year?
Thursday, October 24, 2013
Data is imperative to today’s digital advertising ecosystem, and everything from media planning to analytics—and every campaign execution in between—runs on it. Topics in this webinar include: What are Big Data and DMPs? How are marketers and publishers using DMPs for audience targeting? How are marketers using DMPs for digital and cross-platform attribution? How are DMPs different from CRM platforms?
Thursday, October 17, 2013
Canadians of all ages are digital consumers. Younger groups rely on digital media to a greater degree than their elders, but older consumers have become accustomed to digital platforms as tools for things like paying bills and connecting with family. Topics in this webinar include: How do different age demographics in Canada use digital? What are the key ways to engage kids, teens, millennials, Generation X, baby boomers and seniors? What examples demonstrate best practice in age-based targeting?
Thursday, October 03, 2013
B2B marketers are using a variety of innovative digital techniques to build awareness, collect leads and drive conversions. Join eMarketer as we look at the opportunities for these marketers to hone their messaging, uncover more leads and turn more of those prospects into customers. Topics in this webinar include: How many B2B marketers are using social channels, and what lessons can be learned from their efforts? What are some best practices for video marketing? What are the most effective ways of using content marketing?