Thursday, May 23, 2013
The ubiquity of smart devices has transformed the once-neat marketing funnel. Marketers must now influence consumers on multiple platforms, as they engage in a wide range of activities that can culminate in either a digital or in-store purchase. Topics in this webinar include: eMarketer's latest forecasts for mobile and tablet commerce; Insights on how to position your brand to meet the challenge of the mobile-enabled path to purchase; Conversation with Rachel Pasqua, co-author with Noah of "Mobile Marketing: An Hour a Day," about brands that are meeting the showrooming challenge
Thursday, April 18, 2013
Retail ecommerce in the US, powered by technology and business innovations, will grow at a healthy 14% average annual rate from 2012 to 2017, according to eMarketer. Topics in this webinar include: Mobile shopping, new CPG selling models and personalized shopping experiences; What is the "Amazon Effect" and how does it influence other retailers? How is ecommerce fitting into an increasingly omnichannel retail world? What factors could impede ecommerce growth?
Thursday, March 21, 2013
This webinar covers a variety of digital advertising trends for the year and address the industry’s ever-increasing complexity. Topics include: Real-time marketing – including video real-time bidding and Facebook’s impact on RTB; Social TV and how it will become entrenched in the marketing mix; How video tablet advertising will make the most of mobile; Big Data: blessing or burden? Native advertising: hope or hype?
Thursday, February 28, 2013
Consumers’ social media usage is shifting, and their social activities differ on the desktop vs. mobile. This webinar will address what businesses can do to embrace the new opportunities that the mobile environment provides. Topics in this webinar include: What are eMarketer’s latest numbers on mobile social network usage? Why should marketers think about tablets and smartphones differently when it comes to social media? What are some leading marketers saying about the mobile opportunities on Facebook? How are they taking advantage of them? What strategies should marketers consider using as they extend social media marketing from desktop to mobile?
Thursday, January 24, 2013
The digital video audience is growing in both number and time spent viewing content. The latest eMarketer projection shows that by 2014, nearly three-quarters of all US internet users will watch video online at least once per month. Much of the content being viewed is increasingly ad-supported, which puts an ever-greater focus on the metrics used to measure results. Topics in this webinar include: How will digital video ad spending proceed over the next few years? Which metrics best indicate video advertising effectiveness? What are the most prominent characteristics of the video audience?
Thursday, December 13, 2012
This webinar is a must see for marketers preparing for 2013. Topics in the webinar include: Where and how can marketers most effectively connect with their audiences as media fragmentation increases? To what degree is the mobile-first imperative reshaping the marketing funnel? What factors are pushing marketers to become content creators? How can Big Data help marketers respond to cross-platform fragmentation?
Thursday, November 15, 2012
The evolution from pre-roll to social video has opened up creative and exciting opportunities for marketers to expand their reach and connect with their customers. Topics in this webinar include: How is social video changing the nature of digital advertising? How are marketers using social video to amplify their messages and how are consumer sharing behaviors informing marketers' decisions about where, when and how to seed branded video content? What metrics are marketers using to gauge the success of social video campaigns?
Thursday, October 18, 2012
With smartphones moving to the mainstream, tablet use exploding and feature phones still popular among millions of consumers, it’s important for marketers to recognize there are more than two sides to the mobile coin. Topics in this webinar include: How do the behaviors of mobile phone and tablet users differ and what implications do these differences have for marketers? What is the growth trajectory for mobile advertising and marketing? Which marketing tactics and ad formats show the most promise?
Thursday, September 20, 2012
This holiday season, consumers will be smarter than ever about using the internet and mobile devices to buy gifts. Topics in this webinar include: What is the sales outlook for the 2012 online holiday shopping season? How will consumers use smartphones and tablets to find gifts? How can marketers connect with shoppers on Facebook and Pinterest? Will daily deals resonate with holiday shoppers?
Thursday, August 23, 2012
As consumers interact with brands through a growing number of digital touchpoints, marketers are changing tactics to increase customer retention and loyalty. Topics in this webinar include: How marketing emails, brand websites, social media and mobile can work together to build brand loyalty and retain customers; Shared elements that play a role in all digital touchpoints; The effectiveness of building permission-based messages that offer something of value to the customer.
Thursday, July 19, 2012
Questions addressed in this webinar include: How marketers in travel, automotive, pharma, financial services and retail using social media to achieve specific goals, how marketers in regulated industries can get the most out of social media marketing and what marketers in different verticals can learn from each other’s strategies to increase engagement, build loyalty and convert sales.
Thursday, June 21, 2012
The advantages of online shopping—lower prices, greater convenience, broader selection and richer product information—are driving consumers to shift more of their purchases from physical stores to retail websites. This webinar features eMarketer Principal Analyst Jeffrey Grau as he highlights eMarketer’s new US retail ecommerce forecast, predicting how this channel will develop over the next five years and discussing the implications for retailers. Key takeaways include: how mobile and tablets, online deals and consumer packaged goods are driving growth; the shifting demographics of online shoppers and buyers; and which product categories are the largest, fastest-growing and most successful.