Key elements include:
- How is the proliferation of media devices and platforms changing UK consumer behavior, including shopping and buying habits?
- How is the notion of big data affecting UK marketers and consumers?
- How are developments in real-time ad buying and content marketing changing the game for marketers and consumers?
Karin von Abrams covers device usage, ecommerce, digital advertising and other trends in the UK and Western Europe. She has over 20 years of experience in advertising and the digital sector, having previously worked at Saatchi & Saatchi and the technology research firm Gartner.
Thanks to Citrix Online for providing the webinar platform.