To listen and watch playback of the webinar, Trends in Video Advertising and Measurement, click here. You can view the PowerPoint deck below.
The webinar addresses these key questions:
- How will digital video ad spending proceed over the next few years?
- Which metrics best indicate video advertising effectiveness?
- What are the most prominent characteristics of the video audience?
About David Hallerman
David Hallerman covers US online advertising and marketing, including email marketing, search and display advertising, internet ad targeting, online video advertising and ad spending across media. He is frequently quoted in top business publications and broadcast programs.
Sponsored by Adobe's Project Primetime.
Thanks to Citrix Online for providing the webinar platform.