eMarketer Webinar

Top Trends in Mobile Location-Based Advertising

  • Mar 20, 2014

The webinar addresses these key questions:

  • How precise can geotargeted display ads be?
  • Do tighter perimeters produce stronger results?
  • Can marketers achieve scale with geotargeted mobile campaigns?
  • Will beacons be a boon for indoor location targeting?

Recorded playback:



Presentation slides:



Catherine Boyle covers trends in mobile marketing, usage, content, devices and commerce. She has more than 20 years of experience delivering brand messages to domestic and international audiences across multiple media platforms.


Sponsored by OpenX



Thanks to Citrix Online for providing the webinar platform.