To listen and watch playback of the webinar, Social Video—The Next Wave in Digital Advertising, click here. You can view the PowerPoint deck below.
The webinar addresses these key questions:
- How is social video changing the nature of digital advertising?
- How are marketers using social video to amplify their messages and how are consumer sharing behaviors informing marketers' decisions about where, when and how to seed branded video content?
- What metrics are marketers using to gauge the success of social video campaigns?
About Paul Verna
Paul Verna covers marketing and monetization trends in digital media and entertainment, including online video, electronic publishing, gaming, music, movies and sports. He provides expertise on how these industries are managing the transition to digital platforms and social media.
Sponsored by Teradata Aster.