Social Marketing Trends for 2016 - eMarketer
« Return to Mobile Website

Newsletters Sign-Up

Schedule a Demo

Does My Company Subscribe?

Social Marketing Trends for 2016

December 3, 2015 | Social Media
  • Share

Key elements include:

  • eMarketer’s latest forecasts for social media marketing and social network ad revenues
  • Why TV ad dollars will start to flow more steadily toward social in 2016
  • How live streaming will be pushed into the mainstream
  • The importance of influencer marketing and how marketers will address issues of ad blocking and viewability

Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. Since 2007, she has written more than three dozen reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.

Thanks to Citrix Online for providing the webinar platform.

Made possible by AdRoll

Join eMarketer for a free webinar:

Mcommerce Trends for 2016—Behind the Rapid Growth

analyst photo

eMarketer Webinar

Thursday, June 16, 1pm ET

Click to Register.

Space is limited.

  • Go beyond the webinars:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »