Social Marketing Trends for 2016 - eMarketer
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Social Marketing Trends for 2016

December 3, 2015 | Social Media
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Key elements include:

  • eMarketer’s latest forecasts for social media marketing and social network ad revenues
  • Why TV ad dollars will start to flow more steadily toward social in 2016
  • How live streaming will be pushed into the mainstream
  • The importance of influencer marketing and how marketers will address issues of ad blocking and viewability

Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. Since 2007, she has written more than three dozen reports about how marketers, media and consumers are engaging with social media. Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.

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