Six Guidelines for Measuring Real-Time Marketing Success - eMarketer
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Six Guidelines for Measuring Real-Time Marketing Success

April 17, 2014 | Advertising & Marketing
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The webinar addresses these key questions:

  • Why is it important to measure RTM?
  • What role do social media metrics play in assessing RTM’s effectiveness?
  • How can brands determine RTM’s business impact?
  • What strategies are used by marketers like MINI, Nestlé Purina and Visa?

Debra Aho Williamson is eMarketer's principal analyst focusing on social media marketing and real-time marketing. A founding executive editor of pioneering internet business publication The Industry Standard, Debra is quoted for her analysis in the business press and speaks regularly at major digital marketing events.

Thanks to Citrix Online for providing the webinar platform.

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