The webinar addresses these key questions:
- The two main approaches to cross-platform attribution
- Viewability and third-party tracking
- Mobile-specific tactics for attributing smartphone and tablet influence
Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, programmatic advertising, display advertising, measurement, privacy, and B2B.
Sponsored by Bizo
Thanks to Citrix Online for providing the webinar platform.