eMarketer Webinar

The Omnichannel Challenge—Cross-Platform Attribution

  • Feb 20, 2014

The webinar addresses these key questions:

  • The two main approaches to cross-platform attribution
  • Viewability and third-party tracking
  • Mobile-specific tactics for attributing smartphone and tablet influence

Recorded playback:



Presentation slides:



Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, programmatic advertising, display advertising, measurement, privacy, and B2B.


Sponsored by Bizo



Thanks to Citrix Online for providing the webinar platform.