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The Omnichannel Challenge: Cross-Platform Attribution

  • Feb 20, 2014
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Key elements include:

  • The two main approaches to cross-platform attribution
  • Viewability and third-party tracking
  • Mobile-specific tactics for attributing smartphone and tablet influence

Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, programmatic advertising, display advertising, measurement, privacy, and B2B.

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