Key elements include:
- What are the key touchpoints marketers must optimize to reach omnichannel consumers?
- What factors do marketers need to consider when connecting with today’s always-shopping consumer throughout what has become an ongoing purchase cycle?
- What steps can marketers take to make the customer experience seamless across the different devices consumers use and the physical environment?
Noah Elkin helps clients understand the latest digital marketing, media and commerce trends, as well as the implications for their business. He speaks regularly at industry events and conferences, including ad:tech, iMedia Summits and the Mobile Marketing Association Forum series. He is also the co-author of Mobile Marketing: An Hour a Day, published by Wiley/Sybex.
Sponsored by OpenText
Thanks to Citrix Online for providing the webinar platform.