How Mobile Is Transforming the Path to Purchase - eMarketer
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How Mobile Is Transforming the Path to Purchase

May 23, 2013 | Retail & Ecommerce | Mobile
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To listen and watch playback of the webinar, How Mobile Is Transforming the Path to Purchase, click here. You can view the PowerPoint deck below.

Key elements include:

  • eMarketer's latest forecasts for mobile and tablet commerce
  • Insights on how to position your brand to meet the challenge of the mobile-enabled path to purchase
  • Conversation with Rachel Pasqua, co-author with Noah of "Mobile Marketing: An Hour a Day," about brands that are meeting the showrooming challenge

About Noah Elkin

Noah Elkin covers trends in mobile marketing, usage, content, devices and commerce. He speaks at digital and industry conferences and is a member of the Interactive Advertising Bureau's Mobile Advertising Committee.

Sponsored by Adobe.

Thanks to Citrix Online for providing the webinar platform.

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