« Return to Mobile Website

Newsletter Sign-Up

Contact Sales

Digital Advertising Trends: Programmatic, Big Data, Native, Viewability

  • May 22, 2014
  • Share

Key elements include:

  • How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars
  • How brands are using programmatic direct to integrate richer advertising experiences with customer data
  • The types of customer data brands will focus on in 2014
  • How viewability will affect digital display in the coming year

Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.

Thanks to Citrix Online for providing the webinar platform.

Made possible by OpenX

OCT

2

analyst photo

eMarketer Webinar

Thursday, October 2, 1pm ET
Click to Register.
Space is limited.

Join eMarketer for a free webinar:

Reaching and Engaging Always-On Business Buyers

  • Go beyond the webinars:

    coverage
    eMarketer Products

    You've never experienced research like this.

    SEE FEATURES »
  • Hear from our clients:

    coverage
    Customer Stories

    Nearly all Fortune 500 companies rely on us.

    READ MORE »
  • Want to learn more?

    coverage
    Contact Us

    Inquire about corporate subscriptions today.

    CONTACT SALES »