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Digital Advertising Trends: Programmatic, Big Data, Native, Viewability

May 22, 2014 | Advertising & Marketing
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Key elements include:

  • How brands are ditching standard static banners for richer ad experiences such as native advertising and the IAB Rising Stars
  • How brands are using programmatic direct to integrate richer advertising experiences with customer data
  • The types of customer data brands will focus on in 2014
  • How viewability will affect digital display in the coming year

Lauren Fisher covers online marketing and advertising technology for eMarketer. She writes on topics including search marketing, display advertising, measurement, privacy and B2B.

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