May 17, 2008
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Thesaurus
The
eMarketer Thesaurus
is a list of subject terms used to index the records in the eStat Database. Searching with thesaurus terms will enable more precise search results.
Subject terms were selected from industry publications, databases and related sources. Each subject term is accompanied by a scope note that provides a brief explanation of intended coverage or proper usage of a term. The plural form is preferred over the singular.
The relationships contained in the Thesaurus are hierarchical (broader/narrower), related or use/used for.
The following concepts have been excluded from the Thesaurus: geographical names, titles and proper names.
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