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Measuring Return on Social Investment
Publication Date: February 9, 2010
Sources: Babson Executive Education; Bazaarvoice; Bigmouthmedia; Econsultancy; eMarketer; MarketingSherpa; Mzinga
Subjects: Social Media Marketing
Geographies: Worldwide
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Number of Brands/Retailers that US Online Shoppers* Interact** with on Social Media Sites, December 2009 (% of respondents)
Publication Date: February 9, 2010
Sources: ForeSee Results
Subjects: Brand Marketing; Social Shopping; Social Media Marketing
Geographies: United States
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Social Media Marketing (Insight Briefs)
Publication Date: February 8, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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Social Media Marketing Best Practices
Publication Date: February 8, 2010
Sources: eMarketer
Subjects: Advertising Spending & Revenues; Social Media Marketing; Social Networks
Geographies: United States; Worldwide
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Social Media Marketing by the Numbers: Key Stats, Trends and Indicators (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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Social Media Misfires: How to Head Off Trouble Before It Hits (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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What You Need to Know About Earned Media (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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The Future of Social Media Marketing (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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Facebook Moms Are Marketing-Savvy
Publication Date: February 5, 2010
Sources: Lisa Finn; Lucid Marketing
Subjects: Females; Social Media Marketing; Social Networks
Geographies: United States
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Where Does Social Media Fit Within an Organization? (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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10 Best Practices for Success with Social Media (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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Seven Guidelines for Achieving ROI from Social Media (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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Five Reasons Why Marketers Need to Have a Social Media Strategy (Insight Brief)
Publication Date: February 5, 2010
Sources: eMarketer
Subjects: Social Media Marketing
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Opinions About Their Ability to Measure ROI for Online Marketing Tactics According to Marketers* Worldwide, January 2010 (% of respondents)
Publication Date: February 3, 2010
Sources: Econsultancy; ExactTarget
Subjects: Display Advertising; E-Mail Marketing; Marketing Effectiveness; Paid Search; Search Engine Optimization (SEO); Affiliate Programs; Social Media Marketing
Geographies: Worldwide
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Online Marketing Tactics for Which US and UK Senior Marketers Have Increased* Spending, October 2009 (% of respondents)
Publication Date: February 3, 2010
Sources: BusinessWeek
Subjects: Marketing Spending; Social Media Marketing
Geographies: United Kingdom; United States
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Online Marketing Budget Change in 2010 According to Marketers* Worldwide, by Tactic (% of respondents)
Publication Date: February 3, 2010
Sources: Econsultancy; ExactTarget
Subjects: Display Advertising; E-Mail Marketing; Paid Search; Search Engine Optimization (SEO); Affiliate Programs; Social Media Marketing
Geographies: Worldwide
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Consumers Demand Engagement
Publication Date: January 29, 2010
Sources: Alterian
Subjects: Marketing Tactics; Social Media Marketing
Geographies: Worldwide
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Baby Boomers Get Connected with Social Media
Publication Date: January 28, 2010
Sources: Anderson Analytics; comScore Inc.; Deloitte; eMarketer
Subjects: Baby Boomers; Social Media Marketing; Social Networks
Geographies: United States
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What Marketers Do with Qualified Leads
Publication Date: January 27, 2010
Sources: Pontiflex
Subjects: Lead Generation; Social Media Marketing
Geographies: North America
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US Internet Users Who Have Noticed Advertising on Facebook and/or MySpace, Q3 2009 (% of respondents)
Publication Date: January 26, 2010
Sources: Dynamic Logic; Millward Brown
Subjects: Social Media Marketing; Social Networks
Geographies: United States
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What Social Followers Want
Publication Date: January 22, 2010
Sources: MarketingSherpa; Razorfish
Subjects: Brand Marketing; Social Media Marketing
Geographies: United States
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App Usage to Soar in 2010
Publication Date: January 21, 2010
Sources: DM2PRO; Quattro Wireless
Subjects: Mobile Applications; Social Media Marketing
Geographies: North America
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Level of Importance Marketing Professionals Worldwide Place on Social Media for Overall Marketing Success, December 2009 (% of respondents)
Publication Date: January 21, 2010
Sources: Alterian
Subjects: Social Media Marketing
Geographies: Worldwide
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Emerging Marketing Tactics in Which Marketing Professionals Worldwide Are Currently Investing*, December 2009 (% of respondents)
Publication Date: January 21, 2010
Sources: Alterian
Subjects: Behavioral Targeting; E-Mail Marketing; Social Media Marketing
Geographies: Worldwide
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eMarketer Top Picks, January 2010
Publication Date: January 20, 2010
Sources: eMarketer
Subjects: Online Advertising; Retail; Social Media Marketing
Geographies: Worldwide
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