Feb 9, 2010
  • Research and Analysis on Digital Marketing and Media
  • Objective Analysis of Internet Market Trends
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Topics: Demographics > Gays & Lesbians
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Effect of the Recession According to US Gay and Lesbian Internet Users, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Consumer Sentiment; Gays & Lesbians
Geographies: United States
Available with Subscription
Blogs Read at Least Monthly by US Gay and Lesbian Internet Users, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Blogs
Geographies: United States
Available with Subscription
Hours per Week Spent on Select Activities According to US Gay vs. Lesbian Internet Users, September 2009
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Magazines; Music; Newspapers; Radio; Television; Internet Usage; Media Consumption
Geographies: United States
Available with Subscription
Major Purchases Made by US Gay vs. Lesbian Internet Users, September 2009 (% of respondents in each group)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Personal Computers (PCs); High-Definition Television (HDTV); Smartphones
Geographies: United States
Available with Subscription
Social Networking Sites Visited at Least Monthly According to US Gay and Lesbian Internet Users, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Social Networks
Geographies: United States
Available with Subscription
Attitude Toward Brands Among US Gay vs. Lesbian Internet Users, September 2009 (% of respondents in each group)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Brand Marketing; Gays & Lesbians
Geographies: United States
Available with Subscription
Major Purchases Made by US Gay and Lesbian Internet Users, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Laptop & Notebook Computers; High-Definition Television (HDTV); Smartphones
Geographies: United States
Available with Subscription
Frequency of Media Consumption Among US Gay and Lesbian Internet Users, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Magazines; Newspapers; Radio; Television; Internet Usage; Media Consumption; Blogs
Geographies: United States
Available with Subscription
US Gay and Lesbian Internet Users Who Recall Seeing an Ad Targeting the LGBT Community*, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Behavioral Targeting; Marketing Effectiveness; Gays & Lesbians
Geographies: United States
Available with Subscription
US Gay and Lesbian Internet Users Who Have Responded to Ads Posted on Social Networking Sites or Blogs, by Type, September 2009 (% of respondents)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Blogs; Social Media Marketing; Social Networks
Geographies: United States
Available with Subscription
Reasons for Using Social Networking Sites According to US Gay vs. Lesbian Internet Users, September 2009 (% of respondents in each group)
Publication Date: November 25, 2009
Sources: Community Marketing, Inc. (CMI)
Subjects: Gays & Lesbians; Social Networks
Geographies: United States
Available with Subscription
Gays and Lesbians Love Social Networks
Publication Date: June 22, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Social Networks
Geographies: United States
Available with Subscription
Frequency with Which US Gay and Lesbian Internet Users Visit Blogs, by Type, May 2009 (% of respondents)
Publication Date: June 9, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Blogs
Geographies: United States
Available with Subscription
US Internet Users Who Are Members of Twitter, by Sexual Orientation, May 2009 (% of respondents)
Publication Date: June 9, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Microblogging
Geographies: United States
Available with Subscription
US Internet Users Who Are Members of Social Networking Sites, by Sexual Orientation, May 2009 (% of respondents)
Publication Date: June 9, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Social Networks
Geographies: United States
Available with Subscription
Types of Blogs Read by US Internet Users, by Sexual Orientation, November 2006, March 2008 & May 2009 (% of respondents)
Publication Date: June 9, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Blogs
Geographies: United States
Available with Subscription
Attitudes of US Internet Users Toward Ads on Social Networking Sites, by Sexual Orientation, May 2009 (% of respondents)
Publication Date: June 9, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Social Networks
Geographies: United States
Available with Subscription
Change in Planned Leisure Travel This Summer* vs. Last** Among US Internet Users, by Sexual Orientation, April 2009 (% of respondents)
Publication Date: May 4, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Travel
Geographies: United States
Available with Subscription
Expected Change in the Economy in the Coming Year According to US Internet Users, by Sexual Orientation, April 2009 (% of respondents)
Publication Date: May 4, 2009
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Consumer Sentiment; Gays & Lesbians
Geographies: United States
Available with Subscription
Market Segments Targeted by Multicultural Marketing Programs According to US Marketers, 2003 & 2008 (% of respondents)
Publication Date: November 13, 2008
Sources: 'mktg'; Association of National Advertisers (ANA)
Subjects: Marketing; African-Americans; Asian-Americans; Gays & Lesbians; Hispanics
Geographies: United States
Available with Subscription
Financial Information Resources Used Often* by US Adult Internet Users, by Sexual Orientation, June 2008 (% of respondents in each group)
Publication Date: July 14, 2008
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Finance
Geographies: United States
Available with Subscription
Gay Internet Users More Likely to Blog
Publication Date: April 24, 2008
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Blogs
Geographies: United States
Available with Subscription
US Adult Internet Users Who Use Select Messaging Technologies Daily, by Sexual Orientation, March 2008 (% of respondents)
Publication Date: April 21, 2008
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Internet Usage; Text Messaging
Geographies: United States
Available with Subscription
Select Online Activities* of US Adult Internet Users, by Sexual Orientation, March 2008 (% of respondents)
Publication Date: April 21, 2008
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Online Activities
Geographies: United States
Available with Subscription
US Adult Internet Users Who Use Social Networking Sites, by Sexual Orientation, March 2008 (% of respondents)
Publication Date: April 21, 2008
Sources: Harris Interactive; Witeck-Combs Communications, Inc.
Subjects: Gays & Lesbians; Internet Usage; Social Networks
Geographies: United States
Available with Subscription
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