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Opinions About Their Ability to Measure ROI for Traditional Marketing Tactics According to Marketers* Worldwide, January 2010 (% of respondents)
Publication Date: February 3, 2010
Sources: Econsultancy; ExactTarget
Subjects: Direct Mail Marketing; Magazine Advertising; Marketing Effectiveness; Newspaper Advertising; Radio Advertising; Television Advertising
Geographies: Worldwide
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Traditional Marketing Budget Change in 2010 According to Marketers* Worldwide, by Tactic (% of respondents)
Publication Date: February 3, 2010
Sources: Econsultancy; ExactTarget
Subjects: Direct Mail Marketing; Magazine Advertising; Newspaper Advertising; Radio Advertising; Television Advertising
Geographies: Worldwide
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US Advertising Spending, by Media, 2008-2011 (billions)
Publication Date: January 28, 2010
Sources: Barclays Capital
Subjects: Advertising Spending & Revenues; Magazine Advertising; Newspaper Advertising; Online Advertising; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: United States
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Advertising Spending in China, by Media, 2009 (billions and % change)
Publication Date: January 28, 2010
Sources: CTR Market Research
Subjects: Advertising Spending & Revenues; Magazine Advertising; Newspaper Advertising; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: China
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US Advertising Spending Growth, by Media, 2008-2011 (% change)
Publication Date: January 28, 2010
Sources: Barclays Capital
Subjects: Advertising Spending & Revenues; Magazine Advertising; Newspaper Advertising; Online Advertising; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: United States
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Advertising that Is Most Helpful When Bargain Hunting According to US Adults, by Education Level, December 2009 (% of respondents)
Publication Date: January 22, 2010
Sources: Adweek; Harris Poll
Subjects: Direct Mail Marketing; Magazine Advertising; Marketing Effectiveness; Newspaper Advertising; Online Advertising; Radio Advertising; Television Advertising; Education Level
Geographies: United States
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Advertising that Is Most Helpful When Bargain Hunting According to US Adults, by Gender, December 2009 (% of respondents)
Publication Date: January 22, 2010
Sources: Adweek; Harris Poll
Subjects: Direct Mail Marketing; Magazine Advertising; Marketing Effectiveness; Newspaper Advertising; Online Advertising; Radio Advertising; Television Advertising; Females; Males
Geographies: United States
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Advertising that Is Most Helpful When Bargain Hunting According to US Adults, by Age, December 2009 (% of respondents)
Publication Date: January 22, 2010
Sources: Adweek; Harris Poll
Subjects: Direct Mail Marketing; Magazine Advertising; Marketing Effectiveness; Newspaper Advertising; Online Advertising; Radio Advertising; Television Advertising; Age
Geographies: United States
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Advertising Spending in Argentina, by Media, 2008 & 2009 (millions of ARS and % change)
Publication Date: January 13, 2010
Sources: Cámara Argentina de Centrales de Medios (CACEM)
Subjects: Cinema Advertising; Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Argentina
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Leading US Magazine Advertising Categories, Ranked by Revenues, 2008 & 2009 (millions and % change)
Publication Date: January 12, 2010
Sources: Publishers Information Bureau (PIB); TNS Media Intelligence
Subjects: Magazine Advertising; Apparel & Accessories; Personal Care & Beauty; Food & Beverage; Healthcare & Pharma; Retail
Geographies: United States
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Advertising Revenues in Russia, by Media, Q1-Q3 2008 & Q1-Q3 2009 (billions of RBL and % change)
Publication Date: January 12, 2010
Sources: Russian Association of Communication Agencies (RACA)
Subjects: Advertising Spending & Revenues; Display Advertising; Magazine Advertising; Newspaper Advertising; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Russia
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Leading US Magazine Advertising Categories, Ranked by Revenues, Q4 2008 & Q4 2009 (millions and % change)
Publication Date: January 12, 2010
Sources: Publishers Information Bureau (PIB); TNS Media Intelligence
Subjects: Magazine Advertising; Apparel & Accessories; Personal Care & Beauty; Food & Beverage; Healthcare & Pharma; Retail
Geographies: United States
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Advertising Revenues in Germany, by Media, 2009
Publication Date: January 1, 2010
Sources: Nielsen Media Research
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Germany
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Advertising Revenue Share in Select Countries, by Media, 2008 (% of total)
Publication Date: December 17, 2009
Sources: World Advertising Research Center (WARC)
Subjects: Cinema Advertising; Magazine Advertising; Newspaper Advertising; Online Advertising; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Canada; France; Germany; Ireland; Italy; Japan; Netherlands; Poland; Spain; Sweden; United Kingdom; United States
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Advertising Types that Have the Most Impact on the Buying Decisions of US Internet Users, by Generation, October 2009 (% of respondents)
Publication Date: December 15, 2009
Sources: Deloitte
Subjects: Magazine Advertising; Mobile Advertising; Newspaper Advertising; Online Advertising; Outdoor Advertising; Radio Advertising; Television Advertising; Video Game Advertising; Baby Boomers; Seniors
Geographies: United States
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Advertising Types that Have the Most Impact on the Buying Decisions of US Internet Users, 2007-2009 (% of respondents)
Publication Date: December 15, 2009
Sources: Deloitte
Subjects: Magazine Advertising; Marketing Effectiveness; Mobile Advertising; Newspaper Advertising; Online Advertising; Outdoor Advertising; Radio Advertising; Television Advertising; Video Game Advertising
Geographies: United States
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Advertising Revenue Growth in Taiwan, by Media, 2008-2013 (% change)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Taiwan
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Advertising Revenue Growth in the Netherlands, by Media, 2008-2013 (% change)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Netherlands
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Advertising Revenues in Argentina, by Media, 2008-2012 (millions of ARS)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Argentina
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US Advertising Spending Growth, by Media, 2008-2010 (% change)
Publication Date: December 8, 2009
Sources: GroupM
Subjects: Advertising Spending & Revenues; Magazine Advertising; Newspaper Advertising; Online Advertising; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: United States
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Advertising Revenues in Latin America, by Media, 2008-2013 (billions)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Latin America
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Advertising Revenue Growth in Russia, by Media, 2008-2013 (% change)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Russia
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UK Advertising Revenues, by Media, 2008-2013 (billions of £)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: United Kingdom
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Advertising Revenues in Denmark, by Media, 2008-2012 (millions of DKK)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Denmark
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Advertising Revenue Growth in Latin America, by Media, 2008-2013 (% change)
Publication Date: December 8, 2009
Sources: MAGNA
Subjects: Magazine Advertising; Newspaper Advertising; Online Advertising Spending & Revenues; Outdoor Advertising; Radio Advertising; Television Advertising
Geographies: Latin America
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