Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.
Attention: Advertising Agencies, Marketers, Portals, Financial Investors, Online Retailers, Large Corporations and SMEs.
The Social Network Marketing report surveys the past and future trends driving this rapidly developing new space.
Several trends noted in eMarketer's last report (Social Network Marketing: Carving Out Some MySpace, August 2006) are emerging even faster than expected.
- Ad spending is growing rapidly.
- Social networks are going global—fast.
- Niche social networks are being developed.
- Buying and selling will soon be a big part of network interaction.
But along with rapid expansion come problems, too.
Key questions the "Social Network Marketing" report answers:
- What factors are driving growth in ad spending on online social networking sites?
- What role will search marketing and e-commerce play in this growth?
- Are social network users really getting older?
- How can marketers measure the effectiveness of social network advertising?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Social Network Marketing report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decision–every time.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.
Executive Summary
US Online Social Network Ad Spending, by Type of Network, 2007 (millions)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Social Network Marketing
Social Network Ad Revenue
US Online Social Network Ad Spending, 2006, 2007 & 2010 (millions)
US Online Social Network Ad Spending, by Type of Network, 2007 (millions)
US Online Social Network Ad Spending, 2006, 2007 & 2010 (% of total US online ad spending)
Worldwide Online Social Network Ad Spending, 2006, 2007 & 2010 (millions)
MySpace Advertiser Base Broadens
Top 10 Advertisers on MySpace, Ranked by Share of Image-Based Impressions, June 2006 & September 2006
Industry Categories Advertising on MySpace, March-September 2006 (share of image-based impressions)
Trends in Visitor and Usage Metrics
Softening Audience Numbers?
US Unique Visitors to MySpace and Facebook, September 2005-September 2006 (thousands and % change)
US Unique Visitors to Select Social Networking Sites, September 2005 & September 2006 (thousands and % change)
Total Pages Viewed by US Unique Visitors to Select Social Networking Sites, September 2005 & September 2006 (millions and % change)
Average Time Spent by US Unique Visitors on Select Social Networking Sites, September 2005 & September 2006 (minutes and % change)
The Grown-Ups Arrive—or Do They?
US Visitors to Select Social Networking Sites, by Age, August 2006 (% unique visitors)
US Unique Visitors to MySpace.com, by Age, September 2005 & September 2006 (% of total audience)
US Unique Visitors to Facebook, by Age, September 2005 & September 2006 (% of total audience)
What to Watch in 2007
Google and MySpace
Video
International Expansion
Worldwide Unique Visitors to Select Social Networking Sites, August 2005 & August 2006 (thousands and % change)
Finding Successful Ad Models
Measuring ROI
Related Information and Links
Related Links
Suggested Keywords for eStat Database
Contact
Report Contributors
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Ad spending on social network is growing as marketers become more comfortable with viral marketing and user-generated content. Search, e-commerce, video and international expansion are key areas to watch in 2007. However, for continued growth social networks must develop better tools for measuring results.
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comScore Media Metrix
eMarketer
Nielsen//NetRatings