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Online Travel Worldwide:
A Mosaic of Separate Markets
Online travel markets are at various stages of development. In the US, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has upside potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.
Attention: Marketers, Advertising Agencies, Educators, Retailers and Researchers.
The Online Travel Worldwide report analyzes the similarities – and differences – between online travel markets in order for marketers to create straight-line routes to success.
Markets at different stages of development can be valuable laboratories for learning. For example, the UK market is now experimenting with many "Travel 2.0" applications involving user-generated content, mapping and RSS feeds that have been used in the US travel market. US firms, by the same token, can follow the progress of Asian companies developing travel applications for mobile phones.
Of course, technologies and marketing programs used in one country cannot always be applied with the same results in other regions – but development times can often be shortened and many mistakes can be avoided altogether.
Key questions the "Online Travel Worldwide" report answers:
- How do the online travel markets in the US, Europe and Asia-Pacific compare in size and growth potential?
- What are some of the key features that distinguish regional travel markets?
- What are some of the common threads across regional travel markets?
- How do traditional travel agents, online travel agents and direct suppliers compete in major travel markets?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Online Travel Worldwide report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart, well-informed business decisions.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Online travel markets are at various stages of development. In the US, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has upside potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.
Executive Summary
 Online Leisure/Unmanaged Business Travel Sales in the US, Europe and the Asia-Pacific Region, 2005 (billions and % increase vs. prior year)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Worldwide Online Travel
A Global View of Travel
Total Travel
Total Personal and Business Travel Spending In Major Economies* Worldwide, 2004-2010 (billions and % increase vs. prior year)
Personal and Business Travel Spending in Major Economies Worldwide, 2006 (billions, CAGR* and market share)
Online Travel
Product Categories Included in the Last Three Online Purchases of Internet Users Worldwide, April-May 2005 (% of respondents)
Top 10 Countries Where Internet Users Purchased Airline Tickets in One of Their Last Three Online Purchases, April-May 2005 (% of respondents)
Airline Tickets Purchased Online according to Airlines Worldwide, 2005 & 2006 (% of total)
Payment Methods Used by Online Buyers in Select Countries Worldwide, April-May 2005 (% of respondents)
Channel Used Most Often by Business Travelers Worldwide to Book Business Trips, April 2006 (% of respondents)
Experience of Business Travelers Worldwide Booking Travel, Offline vs. Online, April 2006 (% of respondents)
Business Travelers Worldwide Who Prefer Doing Their Own Travel Booking vs. Having an Assistant or Travel Agent Do It, April 2006 (% of respondents)
Cheapest Distribution Channel for Hotel Room Bookings Used by Business Travelers in Select Countries Worldwide, February 2005 (% of respondents)
Business Travelers in Select Countries in the Asia-Pacific Who Book More Than 40% of Their Business Travel Online, October-November 2005 (% of respondents)
North America
Internet Users and Broadband Households North America, by Country, 2005 (millions, penetration and CAGR*)
United States
US Online Leisure/Unmanaged Business Travel Sales, 2004-2009 (billions and % increase vs. prior year)
Comparative Estimates: US Online Travel Sales, 2004-2007 & 2010 (billions)
Online Travel Planners* in the US, 1998-2005 (millions and % of Internet users who travel)
Online Travel Bookers* in the US, 1999-2005 (millions and % of Internet users who travel)
Canada
Internet Users in Canada Who Are Satisfied* with Online Travel Sites, 2002 & 2006 (% of respondents)
Internet Users in Canada Who Believe the Internet Is Important* for Travel Planning, 2002 & 2006 (% of respondents)
Types of Websites Visited by Internet Users in Canada in the Past Three Months, 2004 (% of respondents)
Products and Services Purchased Online by Online Buyers in Canada in the Past Three Months, 2004 (% of respondents)
Europe
Comparative Estimates: Online Travel Sales in Europe, 2003-2007 (billions of Euros)
Internet Users and Broadband Households in Select Countries in Western Europe, 2005 (millions, penetration and CAGR*)
Market Share of Online Leisure/Unmanaged Business Travel Sales in Europe*, by Country, 2003 & 2006
Market Share of Online Travel Sales in Europe, by Country, 2005
Market Share of Online Travel Sales in Europe, by Segment, 2005
Adults in Select Countries in Western Europe Who Have Used Low-Cost Airline Carriers, November 2005 (% of respondents)
Online Sales of Traditional vs. Dynamic Package Vacations in Western Europe and the US, 2005 (billions)
Market Share of Dynamic Package Vacation Online Sales in Western Europe, by Country, 2005 (% of total)
Percent of Online Travel Sales in Europe, by Distribution Channel, 1999-2005
Online Travel Sales in Western Europe and the US, by Distribution Channel, 2006 (% of total)
The UK
Online Travel Activities of Package Vacation Buyers in the UK, 1998-2004 (% of respondents)
UK Online Travel Sales, by Segment, 2004 & 2007 (% market share)
Vacation Destination Booked Online by UK Online Travel Bookers, 2005 (% of respondents)
Travel Bookings Transacted Online in the UK, by Destination, 2005 (% of bookings in each category)
Top 10 Travel Websites Visited by Internet Users Ages 50+ in the UK, May-September 2005 (thousands of unique visitors)
Top 10 Website Categories Most Likely to Be Visited by Internet Users Ages 50+ in the UK, May-September 2005 (baseline index of 100*)
France
Growth of Online Travel Sales* in France, by Segment, Q1 2006 (% increase vs. prior year)
Top Five Travel and Tourism Websites among Internet Users in France, Ranked by Unique Visitors, Q1 2006 (thousands and % active reach)
Online Travel Planners* and Bookers in France, 2005 (millions)
Top Five Online Search Categories in France, Q1 2006 (% of total searches)
Germany
Online Leisure/Unmanaged Business Travel Sales in Germany, 2002-2006 (billions and % increase vs. prior year)
Online Travel Planners* and Bookers in Germany, July-September 2005 (millions and % of Internet users)
Top Five Travel and Tourism Products Researched Online by Online Travel Planners* in Germany, July-September 2005 (% of respondents)
Top Five Travel and Tourism Products Bought Online by Online Travel Buyers in Germany, July-September 2005 (% of respondents)
Top Five Travel and Tourism Products Researched Online by Online Travel Planners* in Germany, July-September 2005 (% of respondents)
Top 10 Product Categories Purchased Online by Internet Users in Germany, July-September 2005 (% of respondents)
The Asia-Pacific Region
Online Leisure/Unmanaged Business Travel Sales in the Asia-Pacific Region, 2004, 2005 & 2007 (billions)
Internet Users and Broadband Households in Select Countries in the Asia-Pacific Region, 2005 (millions, penetration and CAGR*)
Market Share of Online Leisure/Unmanaged Business Travel Sales in Select Countries in the Asia-Pacific Region, 2004 (% of total)
Online Leisure/Unmanaged Business Travel Sales in the Asia-Pacific Region, by Distribution Channel, 2004 (% of total)
Likelihood of Internet Users* in Select Countries in the Asia-Pacific to Buy Travel Online, October 2005 (% of respondents)
Travelers in Australia Who Prefer Making Vacation Arrangements Online vs. Offline, February 2006 (% of respondents)
China
Online Travel Sales in China, by Segment, 2005 (millions of RMB)
Select Products Bought Online in the Past Six Months by Online Buyers in China, December 2005 (% of respondents)
Select Online Activities Performed by Internet Users in China, December 2005 (% of respondents)
Online Payment Methods Used by Internet Users in China, 2005 (% of respondents)
Payment Method Used by Online Buyers in China to Pay for Their Online Purchases, December 2005 (% of respondents)
India
Online Travel Sales in India, by Segment, 2005 (millions)
Products and Services Bought Online by Online Buyers in India, April 2005 (% of respondents)
Travel Services Bought Online and Likely to Be Bought Online by Online Buyers in India, April 2005 (% of respondents)
Demographic Profile of Online Travel Bookers in India, by Travel Purchase, April 2005 (% of total)
Payment Methods Used by Online Buyers in India, April 2005 (% of respondents)
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Online travel markets are at various stages of development. In the US, the world's largest market, growth is strong, but slowing. Europe, less than half the size of the US market, still has upside potential. But in the Asia-Pacific region, China and India are on the way to becoming market powerhouses.
Abacus
Accenture
ACNielsen
Airline Business
Analysys International
Arbeitsgemeinschaft Online Forschung (AGOF)
Association of British Travel Agents (ABTA)
Association of Corporate Travel Executives (ACTE)
Association pour le commerce et les services en ligne (ACSEL)
Canadian Internet Project (CIP)
Carlson Wagonlit Travel (CWT)
Centre for Regional and Tourism Research - Denmark
China Internet Network Information Center (CNNIC)
comScore Media Metrix
eMarketer
Euromonitor
Fédération E-commerce et Vente à Distance (FEVAD)
Forrester Research
Internet & Mobile Association of India (IAMAI)
Internet & Online Association of India (IOAI)
JupiterResearch
KPMG
Mintel International Group, Ltd.
MORI - Market & Opinion Research International
Nielsen//NetRatings
NSM Research
PhoCusWright Inc.
Raffour Interactif
SITA (Société Internationale de Télécommunications Aéronautiques)
TNS
TNS Infratest
Travel Industry Association of America (TIA)
World Travel & Tourism Council
Yahoo!
ZUJI
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Price: $695.00
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Price: $695.00
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