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Online Travel in the US:
Pursuing Customer Loyalty
Due to a challenging economic environment and a maturing travel market, the rate of US online travel sales growth is declining. Nevertheless, this year online leisure/unmanaged business travel sales will reach $78 billion—up 20% over last year—and online corporate sales will be in the neighborhood of $37 billion. Not bad for a slowdown.
Attention: Advertising Agencies, Destination Marketers, Airlines, Hotels, Car Rental Chains, On and Offline Travel Agencies, Consultants and Technology Vendors.
The Online Travel in the US report analyzes the impact of inevitable market maturation and outside economic forces on one of the most successful online categories.
While the outlook for online travel remains fairly strong, total sales will grow by less than 20% this year, a significant fall from the rates seen in recent years. Growth will continue to slow for the next three years.
Key questions the "Online Travel in the US" report answers:
- How large is the market for online travel and how fast is it growing?
- How are online travelers demographically different from Internet users in general?
- How do consumers plan and book travel on the Internet?
- What technology and social trends are shaping the online travel marketplace?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Online Travel in the US report aggregates the latest data from travel, marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Due to a challenging economic environment and a maturing travel market, the rate of US online travel sales growth is declining. Nevertheless, this year online leisure/unmanaged business travel sales will reach $78 billion—up 20% over last year—and online corporate sales will be in the neighborhood of $37 billion. Not bad for a slowdown.
Executive Summary
 US Online Leisure/Unmanaged Business Travel Sales, 2004-2009 (billions and % increase vs. prior year)
Issues & Questions
The eMarketer View
Key eMarketer Numbers - Online Travel in the US
Online Travel Terminology
Travel Market Overview
US Total Travel Sales, 2003-2008 (billions and % increase vs. prior year)
Annual Growth of US Online Leisure/Unmanaged Business Travel Sales vs. US Total Travel Sales, 2005-2008 (% increase vs. prior year)
Online Travel Market
Online Leisure/Unmanaged Business Travel Sales
US Online Leisure/Unmanaged Business Travel Sales, 2004-2009 (billions and % increase vs. prior year)
Comparative Estimates: US Online Travel Sales, 2004-2007 & 2010 (billions)
Annual Growth of US Online Leisure/Unmanaged Business Travel Sales vs. US Retail E-Commerce Sales, 2003-2007 (% increase vs. prior year)
Top Five B2C E-Commerce Categories in the US, 2005 & 2010 (% of total category sales)
US Online Travel Sales, by Travel Segment, 2005 & 2010 (billions, CAGR* and % of total sales)
US Online Leisure/Unmanaged Business Travel Sales, by Distribution Channel, 2005 & 2007 (billions)
Percent of Travel that US Consumers Book Online Directly from Supplier Websites vs. Online Travel Agency Websites, 2005 & 2010
Online Managed Business Travel Sales
US Online Managed Business Travel Sales, 2003 & 2006 (billions and CAGR*)
US Online Travel Sales, by Customer Segment, 2003 & 2006 (billions and CAGR*)
US Online Managed Business Travel Sales, 2005 & 2010 (billions and CAGR*)
Online Travelers
US Online Travelers*, 1996-2005 (millions and % of travelers)
US Adult Internet User Penetration, 2000-2005 (% of adult population)
Demographic Profile of US Online Travelers*, 2005 (% of respondents)
Profile of US Adult Internet Users Who Have Used the Internet in the Past Month, February-March 2005 (% of respondents)
Online Purchases Made by US Internet Users vs. US Online Travel Buyers, by Category, Q1 2006 (% of respondents)
Online Travel Planners
Online Travel Planners* in the US, 1998-2005 (millions and % of Internet users who travel)
Types of Websites Used by US Online Leisure Travel Bookers to Plan Travel, March 2006 (% of respondents)
US Online Leisure Travel Bookers Who Planned Travel Online, by Travel Segment, March 2006 (% of respondents)
Average Number of Websites that US Online Travel Consumers Visit When Comparing Prices for Airfares and Hotels, 2005
Average Number of Websites Visited by Consumers in North America Who Booked Hotel Reservations Online, by Distribution Channel, 2005
Type of Website Where US Online Travel Planners Begin Their Research, April 2005 (% of respondents)
Online Travel Resources that US Internet Users Find Most Useful, 2006 (% of respondents)
Leading Factors* in Selecting a Hotel Online according to US Online Travelers, October 2005 (% of respondents)
How US Online Travelers Initially Learned About the Fare or Promotion for Their Most Recent Travel Purchase, December 2004 (% of respondents)
Top 25 Travel Websites among US Internet Users, Ranked by Share of Visits, April 2006 (% of total visits)
Top 25 Websites that US Internet Users Visited before Visiting an Online Travel Agency, April 2006 (% of total visits)
Top 50 Search Terms that Drove Traffic to Online Travel Agencies, Four weeks ending May 6, 2006 (% of total visits)
Top 25 Websites that US Internet Users Visited after Visiting an Online Travel Agency, Month of April 2006 (% of total visits)
Online Travel Bookers
Online Travel Bookers* in the US, 1999-2005 (millions and % of Internet users who travel)
Percent of US Online Travel Planners Who Booked Travel Online, 1998-2005
First Search vs. Latent* Online Travel Purchases Made by US Internet Users, by Category, Eight weeks ending June 2005 (% of respondents who used search engines to plan travel)
US Leisure Travelers Who Researched Airfare or Hotel Prices Online before Booking Offline, 2006 (% of respondents)
Types of Websites Used by US Online Leisure Travel Bookers to Book Travel, March 2006 (% of respondents)
Reasons that US Online Travel Buyers* Choose the Sites from which They Typically Purchase Travel, April-July 2005 (% of respondents)
Reasons that US Online Travel Buyers* Researched Travel at a General Website Then Went to a Specific Company's Site to Make Purchase, April-July 2005 (% of respondents)
US Online Leisure Travelers Who Booked Travel Online, by Travel Segment, March 2006 (% of respondents)
Preferred Method for Booking Airline Travel According to US Travelers, August 2005 (% of respondents)
US Travelers* Who Purchased or Plan to Purchase Airline Tickets and/or Hotel Accomodations Online, 2004 & 2005 (% of respondents)
Percent of Hotel Reservations Booked Online by North American Consumers, 2004 & 2005
Online Business Travelers
US Business Travelers Who Plan Some Aspect of Travel Online, 2002-2005 (% of respondents)
US Business Travelers Who Book Travel Reservations Online, 2002-2005 (% of respondents)
US Online Business Travelers Who Use the Internet to Plan or Book Flight and/or Hotel Arrangements, March 2006 (% of respondents)
Primary Method for Booking Travel Used by US Online Business Travelers, March 2006 (% of respondents)
Extent to which the Preferred Hotel of US Online Business Travelers Knows and Uses Their Customer Preferences, March 2006 (% of respondents)
The Future of Online Travel
US Online Leisure Travelers Who Use New Travel Applications, March 2006 (% of respondents)
US Online Travelers Belonging to Emotive Networks*, 2005 (% of respondents in each group)
Top 10 Technologies* that US Travel Executives Believe Will Have the Most Impact on the Travel Industry over the Next Five Years, Fall 2005 (% of respondents)
Top Five Technologies* that US Travel Executives Believe Will Have the Least Impact on the Travel Industry over the Next Five Years, Fall 2005 (% of respondents)
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Due to a challenging economic environment and a maturing travel market, the rate of US online travel sales growth is declining. Nevertheless, this year online leisure/unmanaged business travel sales will reach $78 billion—up 20% over last year—and online corporate sales will be in the neighborhood of $37 billion. Not bad for a slowdown.
Accenture
Annenberg Public Policy Center
Claria Corporation
comScore Inc.
comScore Media Metrix
DoubleClick
eMarketer
Experian Hitwise
Feedback Research
Forrester Research
Harris Interactive
International Communications Research (ICR)
J.D. Power and Associates
JupiterResearch
Media Contacts
New York University
Nielsen//NetRatings
Pew Internet & American Life Project
PhoCusWright Inc.
Synovate
Travel Industry Association of America (TIA)
VFM Interactive
Yahoo!
Yesawich, Pepperdine, Brown & Russell (YPB&R)
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Price: $695.00
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Price: $695.00
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