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Online Privacy and Security:
The Fear Factor
Today many consumers feel as if Wild West-like lawlessness is pervading cyberspace. Identity theft continues to be a threat, with e-mail phishing scams on the rise and keylogging a growing menace. Marketers are hard at work assessing the impact of these cracks in Internet security, particularly their affect on retail e-commerce.
Attention: ISPs, Security Consultants, Online Software Providers and Marketers, Financial Service Firms, Online Retailers, Health Care Organizations and Government Agencies.
The Online Privacy and Security report examines the proliferation of threats to Internet consumer privacy and security and their adverse impact on online business and e-retail.
Some of the threats are real, others are fears based on misconceptions. But the distinction hardly matters.
eMarketer estimates that more than a third of US Internet users, ages 14 and up, do not buy online. Concerns over the security and privacy of personal information keep many of them from becoming online consumers and, whether the danger is real or imagined, it's a huge concern for online retailers.
Key questions the "Online Privacy and Security" report answers:
- What is the size and nature of the online security threat?
- How are privacy and security concerns constraining and altering online shopping?
- What impact are e-tailer responses having on consumer trust in online shopping?
- Which online segments are most at risk?
- Will the threats abate or get worse?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Online Privacy and Security report aggregates the latest data from leading marketing and communication researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to stay ahead of developing e-business threats.
To download the report to your desktop immediately—or receive a bound-paper copy via FedEx—click Add to Cart:
Today many consumers feel as if Wild West-like lawlessness is pervading cyberspace. Identity theft continues to be a threat, with e-mail phishing scams on the rise and keylogging a growing menace. Marketers are hard at work assessing the impact of these cracks in Internet security, particularly their affect on retail e-commerce.
Impetus
 US Consumers Ages 14+ Who Do Not Buy Online, 2005
Consumer "Online Buying" Definitions, 2005
Issues & Questions
Overview
The eMarketer Outlook
A. Sizing Up the Online Retail Security Threat
US Retail E-Commerce Revenues (excluding travel), 2003-2007 (billions and % increase vs. prior year)
Demographic Profile of Internet Users in North America Who Have and Have Not Made an Online Purchase, 2004 (% of respondents)
Identity Theft and Fraud
Fraud Loss Rate of General Purpose Credit Card Issuers in the US, 2004 (per $100 in volume)
Sources of Consumer Identity Theft in the US, October-December 2005 (% of respondents)
Identity Fraud Statistics Related to Consumers in the US, 2003, 2005 & 2006
Online Revenues Lost due to Online Payment Fraud according to E-Retailers in North America, 2000-2005 (billions)
Percent of Annual Online Revenues Spent to Manage Fraud according to E-Retailers in North America, 2005 (% of respondents)
Percent of Online Orders Declined by E-Retailers in North America due to Suspicion of Fraud, by Merchant's Annual Online Revenues, 2004 & 2005
Percent of Online Orders Accepted by E-Retailers in North America that Turn Out to Be Fraudulent, 2004 & 2005
Other Forms of Consumer Fraud
Fraud Complaints* in the US, by Type, 2003-2005 (% of total complaints)
Top 10 Internet Scams in the US, by Category, 2005 (% of total online fraud complaints)
Internet-Related* Fraud Complaints Reported by US Consumers, by Age, 2005 (% of total complaints)
Method of Payment Reported by US Consumers for Internet Fraud Complaints, 2003 & 2005 (% of complaints)
B. How Security Concerns Affect Online Shopping Attitudes & Behavior
Consumer Attitudes toward Online Security Threats
US Online Households' Level of Concern Regarding Security When Using the Internet for Select Activities, Q2 2005 (% of respondents)
US Consumers Who Feel that Buying Online Produces More Credit Card Theft than Shopping in Stores, January-February 2005 (% of respondents)
US Online Households that Are "More Concerned" than One Year Ago about the Security of Personal Information on the Internet, by Age, Q2 2005 (% of respondents in each group)
US Internet Users' Confidence Level Regarding Their Ability to Protect Themselves from Online Threats, November 2005 (% of respondents)
US Online Holiday Shoppers Who Felt Confident* in Their Protection from Select Internet Threats, December 27-29, 2005 (% of respondents)
Level of Concern about Holiday Season Internet Security according to US Internet Users, December 27-29, 2005 (% of respondents)
Degree of Concern about the Security of Personal Information on the Internet Compared to One Year Ago according to US Online Households, Q2 2005 (% of respondents)
Internet Users in the US, the UK, Germany and Canada Who Are Concerned about Internet Security When Shopping Online, November 2005 (% of respondents)
Online Security Threats Alter Consumer Behavior
Online Buyers and Average Annual Amount Spent Online in the US, 2001-2007
Reasons that US Internet Users Do Not Shop* Online, April 2005 (% of respondents)
Online Shopping Activities Changed due to Security Concerns according to US Adult Internet Users, 2005 (% of respondents)
Online Shopping Activities Changed due to Security Concerns according to US Adult Internet Users, May 2005 (% of respondents)
Actions Taken by US Internet Users to Protect Themselves Against Cybercrime, January 2006 (% of respondents)
Degree to which Internet Security Concerns Caused US Internet Users to Change Their Amount of Online Holiday Shopping, December 27-29, 2005 (% of respondents)
Effect of Internet Security Concerns on Online Holiday Shopping Plans this Year Compared to Last Year among Internet Users in the US, the UK, Germany and Canada, November 2005 (% of respondents)
How Internet Usage among US Online Households* Has Changed Because of Security Concerns, Q2 2005 (% of respondents)
Ways that US Internet Users Are Behaving to Protect Themselves Against Cyber Attack, January 2006 (% of respondents)
C. Privacy and Personalization: A Difficult Balancing Act
US Online Shoppers Who Want a More Personalized* Online Shopping Experience, December 2004 (% of respondents)
Circumstances under which US Internet Users Would Allow a Trusted* Internet Retailer to Share Personal Information with Third Parties without Obtaining Permission, 2004 (% of respondents)
Personal Information that US Internet Users Are Willing to Share with Internet Retailers, by Trust Level, 2004 (% of respondents)
US Internet Users Willing to Allow Online Retailers to Use Personal Data in Exchange for Personalized Content, by Data Type, 2004 & 2005 (% of respondents)
US Internet Users Concerned that Their Personal Data Might Not Be Secure*, by Age, May 2005 (% of respondents in each group)
Top 10 Factors that Affect US Online Shoppers' Confidence in Internet Retailers, 2004 (scale of 1-4*)
Degree to Which Internet Users in the US and Select Countries Feel Protected by a Privacy Seal on a Retail Website, November 2005 (% of respondents)
D. The Broader Issue of Internet Retailer Trust
Most Important Reasons that US Internet Users Visit Certain Websites, 2005 (% of respondents*)
US Internet Users' Trust in the Accuracy of Information Provided by Select Organizations and Websites, 2002 & 2005 (% of respondents)
Trust Level of E-Commerce Websites according to US Internet Users, 2005 (% of respondents)
US Online Households that Say They Have a "Great Deal of Trust that Their Personal Information Will Be Safe" When Doing Select Internet Activities, Q2 2005 (% of respondents)
Ways that an Internet Retailer Demonstrates Respect for a Customer according to US Online Shoppers, 2004 (% of respondents)
Likelihood that US Online Shoppers Will Distrust a Website that Does Not Have a Professional Appearance, 2006 (% of respondents)
Attitudes of US Adult Internet Users toward Retailers' Online Activities, February-March 2005 (% of respondents)
Beliefs of US Adult Internet Users about the Rights of Online Retailers to Practice Profiling, Behavioral Targeting and Price Discrimination, February-March 2005 (% of respondents)
Related Information and Links
Related Links
Related Charts
Suggested Keywords for eStat Database
Contact
Report Contributors
About eMarketer
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A Trusted Resource
Today many consumers feel as if Wild West-like lawlessness is pervading cyberspace. Identity theft continues to be a threat, with e-mail phishing scams on the rise and keylogging a growing menace. Marketers are hard at work assessing the impact of these cracks in Internet security, particularly their affect on retail e-commerce.
Annenberg Public Policy Center
Business Software Alliance (BSA)
ChoiceStream
comScore Inc.
Consumer Webwatch
CyberSource
eMarketer
Forrester Research
Fry, Inc.
Gallup Poll
Gartner
Harris Interactive
IBM
International Communications Research (ICR)
Javelin Strategy & Research
Mindwave Research
National Consumers League (NCL) - US
Nilson Report
Opinion Research Corporation
Ponemon Institute
Princeton Survey Research Associates
Questus
Retail Forward
The Conference Board
the e-tailing group
TNS
US Federal Trade Commission (FTC)
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Price: $695.00
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Price: $695.00
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