Attention: ISPs, Security Consultants, Online Software Providers and Marketers, Financial Service Firms, Online Retailers, Health Care Organizations and Government Agencies.
The Online Privacy and Security report examines the proliferation of threats to Internet consumer privacy and security and their adverse impact on online business and e-retail.
Some of the threats are real, others are fears based on misconceptions. But the distinction hardly matters.
eMarketer estimates that more than a third of US Internet users, ages 14 and up, do not buy online. Concerns over the security and privacy of personal information keep many of them from becoming online consumers and, whether the danger is real or imagined, it's a huge concern for online retailers.
Key questions the "Online Privacy and Security" report answers:
- What is the size and nature of the online security threat?
- How are privacy and security concerns constraining and altering online shopping?
- What impact are e-tailer responses having on consumer trust in online shopping?
- Which online segments are most at risk?
- Will the threats abate or get worse?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Online Privacy and Security report aggregates the latest data from leading marketing and communication researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to stay ahead of developing e-business threats.
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