Clearly more than a passing fad, podcasting experienced nearly fivefold audience growth last year. Fuelled by the addition of video and consumer enthusiasm for any medium that facilitates consumption "anywhere, anytime," this rapid growth is certain to continue, though not at the exaggerated rate claimed by many enthusiasts.
Attention: Television, Radio and Music Producers and Distributors and Marketers, Advertising Agencies, Online Content Sites and Financial Analysts.
The Podcasting report looks at a medium that has sprung up – with apologies to Steve Jobs – out of almost nowhere.
The audience for podcasts has shown meteoric growth, particularly in the US. It is variously projected to reach between 20 million and 80 million by 2010.
While advertising on podcasts is in its infancy, the nature of the audience and strong growth already have major brands investing in podcast-based promotion. More advertising and sponsorship will inevitably follow.
Key questions the "Podcasting" report answers:
- How many people listen to podcasts regularly?
- Will the audience grow?
- What do they listen to (and watch)?
- Is podcasting an important new channel for online marketing and advertising?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Podcasting report aggregates the latest data from leading marketing and communications researchers with eMarketer numbers, projections and analysis to give you the comprehensive range of information you need to make well-informed business decisions.
To download the report to your desktop immediately—or receive a bound-paper copy via FedEx—click Add to Cart:
Clearly more than a passing fad, podcasting experienced nearly fivefold audience growth last year. Fuelled by the addition of video and consumer enthusiasm for any medium that facilitates consumption "anywhere, anytime," this rapid growth is certain to continue, though not at the exaggerated rate claimed by many enthusiasts.
Impetus
US Podcast Audience, 2006, 2008 & 2010 (millions)
US Podcast Advertising Spending*, 2006, 2008 & 2010 (millions)
Overview
Issues & Questions
The eMarketer Outlook
US Adult Internet Users' Knowledge of the Meaning of Select Internet Terms, May-June 2005 (% of respondents)
A. The Podcast Audience
US Podcast Audience, 2004-2010 (millions)
US Podcast Audience, 2004-2010 (millions)
US Consumers Who Own iPods or MP3 Players, February-March 2005 (% of respondents)
US Adult Podcast Downloaders Who Have Listened to a Podcast in the Past 7 Days, by Gender, 2005 (% of respondents in each group)
US Consumers Who Own iPods or MP3 Players, by Gender, February-March 2005 (% of respondents in each group)
US Consumers Who Own iPods or MP3 Players, by Age, February-March 2005 (% of respondents in each group)
Podcast Demand and Supply in the US, by Category, Q3 2005 (% of total)
B. Podcast Advertising and Marketing
Related Information and Links
Related Links
Related Charts
Suggested Keywords for eStat Database
Contact
Report Contributors
About eMarketer
eMarketer's Core Expertise
Dedicated Team
A Trusted Resource
Clearly more than a passing fad, podcasting experienced nearly fivefold audience growth last year. Fuelled by the addition of video and consumer enthusiasm for any medium that facilitates consumption "anywhere, anytime," this rapid growth is certain to continue, though not at the exaggerated rate claimed by many enthusiasts.
Bridge Ratings
Digital Podcast
eMarketer
Pew Internet & American Life Project
Podtrac
The Diffusion Group (TDG)
TNS