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Mobile Music: A New Marketing Challenge

By John du Pre Gauntt
May 2006
18 Pages, 33 Charts



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Mobile Music:
A New Marketing Challenge

Summary
Table of Contents
Sources
The mobile music market is maturing. Emphasis is quickly shifting away from the hard-core music fan and toward casual music consumers. While that opens new opportunities and a larger customer base — marketers also face the challenge of how to drive rapid revenue growth in an increasingly competitive environment.

Attention: Telecom and Internet Providers, Music Producers, Distributors and Marketers, Radio and Satellite Networks, Advertising Agencies, and Financial Analysts.

The Mobile Music report tracks the rapid changes that are transforming the world of music.

There is no doubt that, starting this year, marketers will see rapidly escalating demand for activity centered on mobile music. It is one of the few bright spots in an otherwise clouded future for the global music business.

However, marketers must understand the motivations of those demanding these services, the music industry and mobile service providers, involve more than simply exploiting an exciting new opportunity.

Worldwide Music Industry Revenues, by Segment, 2005-2010 (millions)

Key questions the "Mobile Music" report answers:

  • What is driving the mobile music industry?
  • How large is the market for mobile music?
  • What is its growth potential?
  • What challenges and opportunities does mobile music present for marketers?
  • What should marketers be doing now?
  • And many more...

eMarketer Reports—On-Target and Up-to-Date

The Mobile Music report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions for the future.

To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:


Price: $695.00






Price: $695.00





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