Last year, marketers, carriers and content providers scrambled to get their messages onto the third screen. As yet none of the major players has cracked the code as to which video services will pay off – either via direct sales or advertising revenues. Nevertheless, all agree that the small screen offers some big opportunities.
Attention: Music, Movie, Television, Sports and News Producers, Internet Content Providers, Marketers, Advertising Agencies, Wireless and Satellite Systems and Telecoms.
The Mobile TV for Marketers report goes beyond hopes and hype to reveal the solid structure behind this burgeoning new media channel.
Mobile television burst onto the radar screens of carriers, content providers and a few marketers in 2005. A host of forecasts, pilot tests, initial launches and general agitation in the convergence industry leave little doubt that something major is going to happen with mobile TV, and sooner rather than later.
After reviewing the various global trials, carrier and content provider announcements and surveying the market, eMarketer forecasts that there will be 100 million worldwidel users of paid or sponsored mobile broadcast video services by the end of 2009.
Key questions the "Mobile TV for Marketers" report answers:
- What is the mobile TV opportunity?
- What are the mobile carriers doing with broadcast television?
- What are the content providers doing?
- How are consumers reacting to mobile video trials and pilots?
- What should marketers do over the next 2-3 years?
- And many more…
eMarketer Reports—On-Target and Up-to-Date
The Mobile TV for Marketers report aggregates the latest data from leading marketing and communication researchers with eMarketer numbers, projections and analysis to provide the information you need to stay ahead of rapidly developing new channel.
To download the report to your desktop—or receive a bound-paper copy via FedEx—click Add to Cart:
Last year, marketers, carriers and content providers scrambled to get their messages onto the third screen. As yet none of the major players has cracked the code as to which video services will pay off – either via direct sales or advertising revenues. Nevertheless, all agree that the small screen offers some big opportunities.
Impetus
Worldwide and US Mobile TV Subscribers, 2006-2009 (millions)
Overview
Issues & Questions
The eMarketer Outlook
Implications for Your Business
A. How Big Will Mobile TV Be?
Mobile TV Combines Two Networks on One Device
US Mobile Video Services Revenues, 2004 & 2009 (millions)
Mobile Video Infotainment Revenues in North America, 2005 & 2010 (millions)
Mobile Broadcast Video Services Revenues, 2005 & 2010 (billions)
Broadcast and Streamed Mobile Video Subscription Revenues Worldwide, 2005 & 2010 (millions)
Mobile Phone Users Who Would Be Willing to Pay to Watch Broadcast TV Channels on Their Phone, by Age and Country/Region, 2005 (% of respondents)
Worldwide and US Mobile TV Subscribers, 2006-2009 (millions)
B. Smartphones
Worldwide Mobile Phone Unit Shipments, by Region, 2003-2005 (millions and % increase vs. prior year)
Worldwide Mobile Phone Shipments, by Vendor, 2004 & 2005 (millions and % market share)
Smart Mobile Device Shipments Worldwide, by Vendor, Q3 2004 & Q3 2005 (units, % market share and % increase/decrease vs. prior year)
C. Advanced Networks
3G Worldwide Subscribers, 2004 & 2005 (millions and % increase vs. prior year)
3G Mobile Phone Subscribers Worldwide, 2005-2010 (millions)
Worldwide 3G Subscribers, by Technology, January-October 2005 (millions)
US 3G* Subscribers, 2005 & 2008
D. Carriers and Content Providers
Consumer Demand for Mobile TV in Select Countries in Western Europe, 2005-2006
Type of TV Programs that Mobile Phone Users* Worldwide Would Be Most Interested in, by Age, 2005 (% of respondents)
E. Consumers
Mobile Data Revenue Market Share Worldwide, by Region, 2005 (% of total)
Mobile Data Share of Mobile Services Revenues Worldwide, by Region, 2001, 2002 & 2005
Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Have Browsed the Internet and/or Downloaded E-Mail at Least Once a Month on Their Phone, 2004 & 2005
F. From Trial to Deployment
Potential Mobile TV Business Models in the US, 2005
North America
Mobile TV/Video Content Offered by Select US Wireless Operators, 2005
Europe
Asia
Select Countries in Asia that Currently Offer Mobile TV Services, 2005-2006
Mobile TV Services Currently Offered in Japan and South Korea, 2005-2006
Korea
Digital Multimedia Broadcasting (DMB) Subscribers in South Korea, by Type, 2005-2010 (millions)
Japan
G. Technology Marketers Need to Know
Global Standards for Mobile TV Broadcast, by Region, 2005
Related Information and Links
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Last year, marketers, carriers and content providers scrambled to get their messages onto the third screen. As yet none of the major players has cracked the code as to which video services will pay off – either via direct sales or advertising revenues. Nevertheless, all agree that the small screen offers some big opportunities.
3G Americas
3G Today
A. T. Kearney
ABI Research
Accenture
Canalys
eMarketer
ETRI
Frost & Sullivan
IDATE
Informa Telecoms & Media
International Communications Research (ICR)
Juniper Research
Nokia
NTT DoCoMo
Strategy Analytics
University of Cambridge - Judge Institute of Management
Yankee Group