With nearly 65% mobile phone penetration, Japan is a leading mobile society. Now, as cash and credit cards also move onto users' phones, these "mobile wallets," combined with GPS and location-based targeting, are providing unique new marketing possibilities—and instant feedback on their success.
Attention: Advertising Agencies, Marketers, Researchers, Financial Service and Credit Providers, Telecoms and Retailers, Large and Small.
The Mobile Payments in Japan report explores the new world of Keitai (Japanese for "mobile") and Osaifu-Keitai ("wallet phones"). Far from being exotic, foreign concepts, they are literally models of the future for marketers and mobile service providers in the US and around the world.
Key questions the "Mobile Payments in Japan" report answers:
- How many people have mobile wallets in Japan?
- Where and how do Japanese consumers use mobile wallets?
- What would it take for the same technology to be deployed in the US?
- What can marketers in other parts of the world do to prepare for deployment?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Mobile Payments in Japan report aggregates the latest data from international marketing, communications and financial researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions.
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With nearly 65% mobile phone penetration, Japan is a leading mobile society. Now, as cash and credit cards also move onto users' phones, these "mobile wallets," combined with GPS and location-based targeting, are providing unique new marketing possibilities—and instant feedback on their success.
Executive Summary
E-Money Systems on NTT DoCoMo Mobile Phones, 2006
Issues & Questions
The eMarketer View
Implications for Your Business
For Large Enterprises
For SMEs
For Marketers
The Environment
Mobile Phone Household Penetration in Select Countries Worldwide, November-December 2005 (% of respondents)
Mobile Phone Subscribers in Japan, 2005 & 2006 (millions)
Daily Amount of Time Spent Using Mobile Phones by Mobile Phone Users in Japan, February 2006 (% of respondents)
Emerging Mobile Phone Features that Are Currently Used by Consumers in Japan, 2006 (% of respondents)
Customer attitudes toward mobile payment systems
Internet Users in Japan Who Would Like to Use a Mobile Phone Credit Card, February 2006 (% of respondents)
Frequency with which Internet Users in Japan Use Electronic Money, December 2005 (% of respondents)
Top 10 Locations Where Internet Users in Japan Would Like the Ability to Use Electronic Money, December 2005 (number of votes)
Types of Stores Where Internet Users in Japan Would Like to Use a Mobile Phone Credit Card, February 2006 (% of respondents)
Perceived Changes that Mobile Phone Credit Cards Will Bring according to Internet Users in Japan, February 2006 (% of respondents)
Reasons that Internet Users in Japan Have Never Used Electronic Money, December 2005 (% of respondents)
Opinions of Internet Users in Japan Regarding the Usage or Continued Usage of Electronic Money, December 2005 (% of respondents in each group)
Mobile e-money systems
Electronic Money (E-Cash) Users in Japan, 2005 & 2008 (millions)
Internet Users in Japan Who Are Aware of Electronic Money Systems, by Brand, December 2005 (% of respondents)
Electronic Money Systems* in Japan: Cardholders and Participating Merchants, 2006
Brands of Electronic Money that Internet Users in Japan Use Most Often, December 2005 (% of respondents)
Locations Where Internet Users in Japan Use Electronic Money, December 2005 (% of respondents)
The Players
NTT DoCoMo
KDDI
Softbank/Vodafone
Banks and card issuers
The Marketing Play
Reasons that Internet Users in Japan Use Their Particular Brand of Electronic Money, December 2005 (% of respondents)
Features of Electronic Money that Are Attractive to Internet Users in Japan, December 2005 (% of respondents)
Related Information and Links
Related Links
Related Charts
Suggested Keywords for eStat Database
Contact
Report Contributors
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With nearly 65% mobile phone penetration, Japan is a leading mobile society. Now, as cash and credit cards also move onto users' phones, these "mobile wallets," combined with GPS and location-based targeting, are providing unique new marketing possibilities—and instant feedback on their success.
DIMSDRIVE Research
Intel
Ipsos Insight
Japan External Trade Organization (JETRO)
Ministry of Internal Affairs and Communications (MIC) - Japan
NEPRO Japan
NTT DoCoMo
The Japan Research Institute
The NPD Group