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China Mobile
China is approaching 500 million mobile phone subscribers, and fast. The country's 1.3 billion people are feeding the demand, and its robust electronics-manufacturing sector is supplying handsets on a mammoth scale. By the end of 2007, China will have the ability to manufacture 500 million handsets per year.
Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software and Hardware Manufacturers.
The China Mobile report analyzes this massive, and still expanding, telecom market and its effects on worldwide product and content development.
Mobile users in China get their service mainly from a duopoly, one of which has focused on urban dwellers with heavy usage, and the other on lower-end users and smaller townships. The system has worked well, but revenue growth is threatening to stall, as the buildout of rural areas will be costlier than it was for denser urban markets.
For outsiders, breaking into the Chinese mobile market means acknowledging differences in consumer behavior compared to other markets: even "cool" mobile users in China differ from users in other countries. With attractive demographics - 25% of mobile users in China are between the ages of 20-24 - and a subscriber base set to reach a half billion within two years, the market demands recognition on its own terms.
Key questions the "China Mobile" report answers:
- How many people use mobile phones in China?
- What do they do with these phones?
- Why does 3G matter when hundreds of millions of Chinese people still do not have any mobile phone at all?
- What mobile telecommunications opportunities exist in the Chinese market for foreign-based firms?
- And many more...
eMarketer Reports-On-Target and Up-to-Date
The China Mobile report aggregates the latest data from worldwide marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business, marketing and advertising decisions for the future.
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China is approaching 500 million mobile phone subscribers, and fast. The country's 1.3 billion people are feeding the demand, and its robust electronics-manufacturing sector is supplying handsets on a mammoth scale. By the end of 2007, China will have the ability to manufacture 500 million handsets per year.
Executive Summary
 Mobile Phone Subscribers in China, 2006-2010 (millions and % of population)
The eMarketer View
Key eMarketer Numbers - China Mobile
Current 2G and Expected 3G Mobile Carriers in China, 2006
Doing Business In China
For Large Enterprises
For SMEs
For Online Marketers
The Market
Carriers
Top 10 Mobile Vendors Worldwide, Ranked by Subscribers, December 2005 (millions)
Profile of Leading Wireless Operators in China, 2004 & 2005
Subscribers
Mobile Phone Subscribers in China, 2006-2010 (millions and % of population)
Comparative Estimates: Mobile Phone Subscribers in China, 2006-2010 (millions)
Top 10 Countries Worldwide, Ranked by Mobile Subscribers, December 2005 (millions)
Net Mobile Subscriber Additions for Select Countries Worldwide, 2006 (% market share)
Mobile and Fixed-Line Telecommunications Subscribers in China, April 2006 (millions)
Fixed Line and Mobile Subscribers in China, 2002-2010 (millions)
Breakdown of Telecommunications Services Revenues in China, by Segment, 2004 & 2005 (as a % of total)
Pricing
Cost of Mobile Handset Purchase according to Consumers in China, by Payment Plan, 2005 (% of respondents)
Average Monthly Mobile Services Spending by Consumers in China, by Payment Plan, 2005 (% of respondents)
Handsets
Mobile Phone Handset Market in China, 2004 & 2005
Mobile Handset Market Share in China, by Vendor, 2005 (%)
Mobile Handset Market Share in China, by Vendor, 2003 & 2004
Mobile Phone Usage and Users
Soccer Fans Who Plan to Follow the World Cup via Mobile Phone in Select Countries in the Asia-Pacific Region, 2006 (% of respondents)
Mobile Value-Added Services in China, by Application, 2005 (% market share and % increase vs. prior year)
Handset Features Consumers in China Have on Their Mobile Phone, 2005 (% of respondents)
Types of Content that Mobile Phone Users in China Expect from Mobile Phones, 2005 (% of respondents)
Percent of Mobile Phone Users in Select Countries/Regions Worldwide Using Multimedia Phones*, 2004 & 2005
Mobile Payment Users in China, 2004-2008 (millions)
Music
Mobile Music Revenues in China, 2003 & 2005-2008 (billions)
China Mobile's Ringback Tone Revenues, 2004 & 2005 (millions)
Mobile Phone Users in Select Countries that Regularly* Listen to Music on Their Mobile Phones, 2005 (% of respondents in each country)
Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Music** on Their Phone, 2004 & 2005
Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Music on Their Phone, by Frequency, 2005
Games
Mobile Gaming Revenues in China, 2003-2008 (millions)
Java/BREW Mobile Game Revenues in China, 2004-2008 (millions)
Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Games** on Their Phone, 2004 & 2005
Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Downloaded Games on Their Phone, by Frequency, 2005
Camera Phones and Mobile Video
Percent of Multimedia* Phone Users in Select Countries/Regions Worldwide Who Download or Send Pictures, Photos or Videos on Their Phone, by Frequency, 2005
Percent of Mobile Phone Users in Select Countries/Regions Worldwide Using Camera Phones, 2004 & 2005
Streaming and Broadcast Mobile TV Subscribers in China, 2004-2009 (millions and % increase vs. prior year)
Types of Content that Mobile Phone Users in China Expect from Mobile TV Service, 2005 (% of respondents)
Amount that Mobile Subscribers in China Would Pay per Month for Mobile TV Service, 2005 (% of respondents)
Users
Mobile Subscribers in China, by Age, 2005 (% of respondents)
Population in China's Urban Areas, 1975, 2003 & 2015 (millions)
Marketing
Top 10 Brands Worldwide, by Value, 2006 (millions)
Online Ads that Internet Users in China Browsed Most Frequently, December 2004 (% of respondents)
Leading Purchase Influencers according to Online Consumers in Select Countries Worldwide, November 2005 (% of respondents)
3G and the Future
3G Mobile Terminal Users in China, 2006 & 2008 (millions)
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China is approaching 500 million mobile phone subscribers, and fast. The country's 1.3 billion people are feeding the demand, and its robust electronics-manufacturing sector is supplying handsets on a mammoth scale. By the end of 2007, China will have the ability to manufacture 500 million handsets per year.
A. T. Kearney
Analysys International
China Mobile
China Unicom
DigiTimes.com
Economist Intelligence Unit (EIU)
eMarketer
Federal Statistical Office - Germany
Global Market Insite (GMI)
Informa Telecoms & Media
In-Stat
International Data Corporation (IDC)
iResearch (formerly Shanghai iResearch)
Millward Brown
Mindshare
Ministry of Industry and Information Technology (MIIT) - People's Republic of China
Norson Telecom Consulting
Pacific Epoch
Pulse Group
Pyramid Research
Telecommunications Industry Association (TIA)
TNS
TNS Telecoms
United Nations
University of Cambridge - Judge Institute of Management
US Department of Commerce
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Price: $695.00
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Price: $695.00
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