Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software and Hardware Manufacturers.
The China Mobile report analyzes this massive, and still expanding, telecom market and its effects on worldwide product and content development.
Mobile users in China get their service mainly from a duopoly, one of which has focused on urban dwellers with heavy usage, and the other on lower-end users and smaller townships. The system has worked well, but revenue growth is threatening to stall, as the buildout of rural areas will be costlier than it was for denser urban markets.
For outsiders, breaking into the Chinese mobile market means acknowledging differences in consumer behavior compared to other markets: even "cool" mobile users in China differ from users in other countries. With attractive demographics - 25% of mobile users in China are between the ages of 20-24 - and a subscriber base set to reach a half billion within two years, the market demands recognition on its own terms.
Key questions the "China Mobile" report answers:
- How many people use mobile phones in China?
- What do they do with these phones?
- Why does 3G matter when hundreds of millions of Chinese people still do not have any mobile phone at all?
- What mobile telecommunications opportunities exist in the Chinese market for foreign-based firms?
- And many more...
eMarketer Reports-On-Target and Up-to-Date
The China Mobile report aggregates the latest data from worldwide marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make smart business, marketing and advertising decisions for the future.
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