Attention: Advertising Agencies, Marketers, Financial Forecasters, Telecoms, Online Retailers and Content, Software, Hardware and Internet Service Providers.
The Japan Online report examines the forces driving the surging growth in this tech-savvy market.
Japan is recovering from a long economic slump, the recovery is being manifested in consumer spending — and Internet usage.
In this wired, and increasingly wireless, country nine out of ten Japanese have used the Internet within the past 30 days. Marketers are reacting quickly by increasing online ad spending both to PC and mobile handset users. Smart brand champions are making sure these online campaigns link up with offline pitches as well.
Japan is a market where such efforts are not just good academic theory, they are essential to effectively reaching a country of techies. That makes it a model for other countries to follow.
Key questions the "Japan Online" report answers:
- What are the prospects for Japan's economic recovery?
- How many Japanese wireless users e-mail on their handsets?
- How many Japanese Internet users have made a purchase using their wireless handsets?
- How many people in Japan read blogs?
- For what types of online content are Japanese consumers willing to pay?
- How does Japan's online ad spending compare to rapidly-growing neighbor China?
- And many more...
eMarketer Reports—On-Target and Up-to-Date
The Japan Online report aggregates the latest data from leading marketing and communications researchers worldwide with eMarketer numbers, projections and analysis to provide the information you need to make smart business decisions.
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