Many multichannel retailers provide their store employees with Web-enabled point-of-sale terminals to help customers place orders. Others have in-store kiosks that give customers the same capability. The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store. Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.
Many multichannel retailers provide their store employees with Web-enabled point-of-sale terminals to help customers place orders. Others have in-store kiosks that give customers the same capability. The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store. Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.
Executive Summary
Online Shopping Capabilities Offered In-Store by US Multichannel Retailers, Q3 2009 (% of respondents)
Key Questions
The eMarketer View
Market Overview
Online Shopping Capabilities Offered In-Store by US Multichannel Retailers, Q3 2009 (% of respondents)
In-Store Features Offered This Holiday Season by US Multichannel Retailers, October 2009 (% of respondents)
Benefits to Consumers and Retailers
How do retailers benefit from outfitting their stores with Web-enabled devices?
Service Options
Employee versus Customer Access
Amount Consumers in North America Spend via Self-Service Kiosks, 2008, 2009 & 2013 (billions)
Should customers or sales associates be the primary users of in-store Web devices?
Kiosks versus Mobile Technology
How is mobile phone usage in stores changing shopping behavior?
Delivery and Shipping Fees
Payments
Conclusions
Related Information and Links
Contact
Report Contributors
Many multichannel retailers provide their store employees with Web-enabled point-of-sale terminals to help customers place orders. Others have in-store kiosks that give customers the same capability. The ability to place online orders while in-store reduces the frustration shoppers feel when items are out of stock or part of an expanded assortment not carried by the store. Web-enabled devices also give customers access to product information and user reviews that help them make purchase decisions.
BIGresearch
IHL Group
Shop.org
the e-tailing group