This summary of some of the best information eMarketer has recently released can give you a quick take on what you missed, or give you links to click through to the full reports, articles, interviews and videos mentioned here.
Executive Summary
US Total Media Advertising Spending Growth, 2007-2013 (% change)
C-Level Execs on Marketing Success
Stardoll: Real Brands in a Virtual World
Kids and Teens: Growing Up Virtual
The Demographics of Affluence
US Affluent Households, 2001-2008 (millions)
US Advertising Spending: Benefiting from the New Reality
There’s More to Mobile Apps Than Ads
Who Loves Ad Networks?
Games Are Free Escape During Hard Times
Are Mobile Apps Changing Consumer Expectations?
Twitter Traffic Quadruples
B2B Marketers Turn to Digital Tactics
Getting and Keeping Customers: Search and E-Mail Tactics
Spending on Social Networks Falls
US Online Social Network Advertising Spending, by Venue, 2008 & 2009 (millions and % of total)
How People Share Online Video
Moms Online: More Influential Than Ever
Drug Marketing Drops
Affluents Online: Living the Luxe Life in Private
Top 10 eMarketer Website Search Terms, May 25-31