The iPhone and App Store have transformed functional utilities into full-blown consumer experiences. In the process, Apple and others in its wake have jolted the mobile advertising market and paved the way for paid branded applications.
The Digital Entertainment Meets Social Media report analyzes the usage and economic trends that are fundamentally altering the ways consumers spend their leisure time—and money.
The music industry was knocked off balance by the emergence of the MP3 in the late 1990s and has not recovered. Hollywood’s two core businesses, box-office receipts and DVD sales/rentals, have stopped growing. And while sales of video game consoles and software titles remain strong, the industry’s future is shifting to digital distribution and ad-supported models.
With these dynamics in play, all three industries are adopting new business models centered on digital content and distribution—and social media is a key link in the chain.
Key questions the “Digital Entertainment Meets Social Media” report answers:
- How will social media play out in the music, movie and video game industries?
- What factors are driving—or holding back—these industries?
- How will digital music formats fare in the next five years?
- How much will film studios spend on online advertising by 2013?
- How much growth will take place in video game advertising?
- And many others…
A Next-Generation Report:
The Digital Entertainment Meets Social Media report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make timely, well-informed business decisions.
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The iPhone and App Store have transformed functional utilities into full-blown consumer experiences. In the process, Apple and others in its wake have jolted the mobile advertising market and paved the way for paid branded applications.
Executive Summary
US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
Key Questions
The eMarketer View
Evolution of Mobile Applications
App Store Ecosystem
Profile of Smartphone Manufacturer/OS-Based App Stores, 2009
Key Drivers Behind the Growth in Mobile Apps
Expansion of the Smartphone Market
Mobile Phone and Smartphone Shipment Growth Worldwide, 2008-2010 (% change)
Smartphone Sales Worldwide, 2009 & 2013 (% of total mobile phone sales)
US Mobile Phone and Smartphone Shipment Growth, 2008-2010 (% change)
US Smartphone Sales, Q1 2008 & Q1 2009 (% of total mobile phone sales)
Growth in Mobile Internet Adoption
Comparative Estimates: US Mobile Internet Users, 2008-2013 (millions)
US Internet Users and Mobile Internet Users, 2008-2013 (millions)
Top Five Mobile Content and Services that US Mobile Phone Users* Intend to Use in the Next Two Years, November 2008 (% of respondents)
Market Impact
Business and Consumer Mobile Application Spending Worldwide, 2009-2012 (billions)
Average Yearly Business and Consumer Mobile Application Spending Worldwide, 2009 & 2012
Consumers and Mobile Applications
Adoption of Mobile Applications
US Mobile Phone Users Who Download Mobile Applications, by Age and Gender, December 2008-February 2009 (% of respondents)
Number of Mobile Applications Downloaded by US Smartphone Owners, by Manufacturer, March-April 2009 (% of respondents)
Mobile Content Activities of US Mobile Subscribers, November 2008 (thousands and % of mobile subscribers)
US Mobile Content Users and Penetration, by Category, Q2 2008 (thousands and % of total mobile subscribers)
Mobile Content Activities of Mobile Subscribers in Select Countries in Western Europe, November 2008 (% change vs. prior year)
Popular Application Categories
Leading Mobile Application Categories Downloaded by US Smartphone Owners, by Manufacturer, Q1 2009 (% of respondents in each group)
Types of Mobile Applications Downloaded by US Mobile Phone Users*, December 2008-February 2009 (% of respondents)
Methods Used to Access Mobile Video According to US Mobile Video Viewers, Q3 2008 (% of respondents)
Metrics that Matter: Downloads versus Usage
Preferences: Free versus Fee
Amount US Smartphone Owners Are Willing to Pay for Mobile Applications, by Manufacturer, March-April 2009 (% of respondents)
Advertising and Marketing Potential of Mobile Applications
Consumer Attitudes Toward Mobile Application Advertising
US Mobile Ad Viewers Who Saw Advertising While Using Select Types of Mobile Content, Q2 2008 (% of respondents)
Why venture into the mobile app space?
US iPhone Users Who Would Consider Downloading More Ad-Supported Free Mobile Games/Applications, March 2009 (% of respondents)
What are some best practices for brands creating mobile apps?
Conclusions
Endnotes
103941
Comparative Estimates: US Mobile Internet Users, 2008-2013 (millions)
103943
US Internet Users and Mobile Internet Users, 2008-2013 (millions)
104007
US Mobile Internet Users and Penetration, 2008-2013 (millions and % of mobile phone subscribers)
Related Information and Links
Related Links
Contact
Report Contributors
The iPhone and App Store have transformed functional utilities into full-blown consumer experiences. In the process, Apple and others in its wake have jolted the mobile advertising market and paved the way for paid branded applications.
Compete
comScore Inc.
comScore M:Metrics
eMarketer
Greystripe Inc.
Informa Telecoms & Media
International Data Corporation (IDC)
JPMorgan
Nielsen Mobile
Piper Jaffray & Co.
Skype
Tellabs
The Kelsey Group
The Nielsen Company
The NPD Group
Zogby International