Currently, only slightly more than one-fourth of online retailers offer any type of personalized product recommendations. But that proportion is about to change.
Executive Summary
US Online Retailers that Offer Personalized Product Recommendations on E-Commerce Site, August 2008 (% of respondents)
Key Questions
The eMarketer View
Outlook for Personalized Product Recommendations
US Online Retailers that Offer Personalized Product Recommendations on E-Commerce Site, August 2008 (% of respondents)
Advanced Site Features and Functions that US Online Retailers Plan to Add This Year, October 2008 (% of respondents)
Online Resources that US Online Shoppers Consider Useful for Researching or Purchasing Products, by Spending Plans, November 2008 (% of respondents)
Why use personalized product recommendations?
Barriers to Adoption of Product Recommendations
Leading E-Commerce Challenges According to Retail Executives Worldwide, May-June 2008 (% of respondents)
What are some challenges of using personalized product recommendations?
Website Technologies Effective for Increasing Online Sales According to Retail Executives Worldwide, May-June 2008 (% of respondents)
Privacy Concerns Related to Personalized Online Recommendations According to US Online Buyers, by Gender, April 2008 (% of respondents in each group)
Problem of Relevance
Frequency with Which Products Recommended on a Website Are on Target According to US Online Buyers, April 2008 (% of respondents)
Reasons that Personalized Product Recommendations Were a Poor Match According to US Internet Users, 2007 & 2008 (% of respondents)
Retailers’ Use of Product Recommendations
Websites
Location Where Personalized Product Recommendations Appear on E-Commerce Site According to US Online Retailers*, August 2008 (% of total)
E-Mail
US Internet Users Who Want to Receive Personalized E-Mail Content* from Retailers, October 2008 (% of respondents)
Value* of Receiving Personalized Product Recommendations in Post-Purchase Communications According to US Online Buyers, April 2008 (% of respondents)
Display Ads
US Internet Users Who Are More Willing to Click on Ads if They Are Personalized, by Amount Spent Online*, 2008 (% of respondents in each group)
Peer Product Recommendations
US Connected Consumers Who Have Made a Purchase Based on a Recommendation Gotten Through a Social Media Site, June 2008 (% of respondents)
Media that Influence Apparel Purchases According to US Consumers, April-June 2008 (% of respondents)
Leading Shopping Innovations that Primary US Household Shoppers Predict Will Be Widespread by 2015 (% of respondents)
Conclusions
How will personalized product recommendations change in the future?
Endnotes
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US Connected Consumers Who Have Made a Purchase Based on a Recommendation Gotten Through a Social Media Site, June 2008 (% of respondents)
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