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African-Americans Online
The “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a month.
The African-Americans Online report analyzes the demographics and usage patterns of this large and still-growing population.
eMarketer estimates that In four years, 56% of African-Americans will be online, roughly the same percentage as Hispanics.
Yet marketers are pulling money out of traditional black media and plowing it into Hispanic ad budgets.
The African-American market should not be taken for granted—this audience is known for taking note of advertisers and the messages targeted to them, and responding accordingly.
African-Americans’ spending power is strong, estimated at $913 billion in 2008. And with the recent election and inauguration of President Barack Obama, spirits are high in the black population.
Key questions the “African-Americans Online” report answers:
- How many African-Americans are online?
- What is the most popular entertainment medium among African-Americans?
- How do African-Americans use mobile phones?
- Which media do African-Americans trust?
- And many others…
eMarketer Reports—On Target and Up to Date
The African-Americans Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
To download the report to your desktop—click Add to Cart:
The “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a month.
Executive Summary
 US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)
Key Questions
The eMarketer View
Key eMarketer Numbers-African-Americans Online
Demographic Dynamics
The Population
US Population, by Race/Ethnicity, 2008-2013 (% of total)
US Population, by Race/Ethnicity, July 2000 & July 2007
US Black Population, by Age, 2008-2013 (millions and % of total)
US Black Population, by Gender, 2008-2013 (millions and % of total)
US Buying Power*, by Race/Ethnicity, 1990, 2000, 2008 & 2013 (billions)
Change in US Buying Power*, by Race/Ethnicity, 2000-2013
Internet Users
US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)
US Internet Users, by Race/Ethnicity, 2008-2013 (millions)
US Internet Users, by Race/Ethnicity, December 2008 (thousands and % of total)
Demographic Profile of US Adults Who Use the Internet, April-May 2008 (% of respondents in each group)
African-American and Total US Internet Users, 2000-2008 (% of population)
Broadband Access
US Internet Households and Penetration, 2008-2013 (millions and % of total households)
US Internet Households and Penetration, by Race/Ethnicity and Access Technology, October 2007 (thousands and % of total households)
US Broadband and Dial-Up Internet Households and Penetration, 2008-2013 (millions and % of total households)
Media Usage
US TV Households, by Race/Ethnicity, 2008 & 2009 (thousands and % change)
Weekly Time Spent Watching TV by US Households, by Race/Ethnicity, 2007 (hrs:mins)
Time Spent with Media per Week by African-American Internet Users, October-November 2007 (% of total time)
Average Amount of Time US African-American and Hispanic-American Adults Spend Online per Day, 2007 & 2008 (minutes and % change)
US DVR Households and Penetration, 2007-2012 (millions and % of TV households)
Mobile
US Adult Mobile Device* Users Who Use Mobile Content and Applications Daily, by Race/Ethnicity, October-December 2007 (% of respondents in each group)
Mobile Activities of US Mobile Phone Users, by Generation, September-October 2008 (% of respondents)
Demographic Profile of US Mobile Phone Users Who Recall Viewing Mobile Advertising, Q4 2008 (% of respondents in each group)
US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)
Online Activities
Ownership and Use of Select Consumer Electronics Among African-Americans, by Age, October-November 2007 (% of respondents)
Web 2.0 Activities of African-American and Total US Internet Users, May 2008 (% of respondents)
Online Activities of African-American Internet Users, October-November 2007 (millions)
Top 10 Websites Among US African-American Internet Users, Ranked by Unique Audience Composition, September 2008 (thousands and % composition)
African-American and Total US Internet Users Who Use E-Mail and IM, November 2008 (% of respondents)
African-American Internet Users Who Searched for News About Politics or the 2008 Election Online, November 2008 (% of respondents)
Online Financial Activities of African-American and Total US Internet Users, December 2008 (% of respondents)
Demographic Profile of US Adults Who Seek Health Information Online, 2001 & 2007 (% of respondents)
Select Types of Websites Visited by US Internet Users, August 2008 (% of respondents)
Frequency with Which US Adult Internet Users Search Online for Health Information, July 2008 (% of respondents)
US Online Buyers, by Race/Ethnicity, 2007 (% of population in each group)
Annual Online Purchases Made by US Online Buyers, by Race/Ethnicity, 2007 (% of population in each group)
Conclusion
Endnotes
101300 | 101303
US Internet Users, by Race/Ethnicity, 2008-2013 (millions)
US Internet Users, by Race/Ethnicity, 2008-2013 (% of population of each group)
101307
US Broadband and Dial-Up Internet Households and Penetration, 2008-2013 (millions and % of total households)
101353
US Internet Households and Penetration, 2008-2013 (millions and % of total households)
101973
Key eMarketer Numbers-African-Americans Online
Related Information and Links
Related Links
Contact
Report Contributors
The “digital divide,” a phrase describing the gulf between Internet “haves” and “have nots,” is still evident, but shrinking steadily. Nearly one-half of the African-American population—over 19 million people-—uses the Internet at least once a month.
Brightkite, Inc. (formerly Limbo)
Center for Studying Health System Change
Deloitte
eMarketer
GfK NOP
Harris Interactive
MAGNA
MarketTools
National Telecommunications and Information Administration (NTIA) - US
Nielsen Online
Pew Internet & American Life Project
Radio One Inc.
Selig Center for Economic Growth
The Media Audit
The Nielsen Company
US Census Bureau
Yankelovich
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Price: $695.00
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Price: $695.00
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