|
UK Online Ad Spending
The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising will take a hit.
The UK Online Ad Spending report looks at the factors that will impact, both positively and negatively, the future of Internet media in the UK as marketers tighten their belts.
Earlier this year, eMarketer estimated that spending on UK online advertising would reach £3.36 billion ($6.41 billion) in 2008—a rise of 27.1%.
Then the economic crisis hit.
Several factors—including sky-high levels of consumer debt and a housing market in near-collapse after years of wildly inflated values—tipped the UK into its worst recession in decades.
The problems have spread to the Internet. eMarketer now projects that online advertising spending growth will drop to just 7.2% in 2009, less than one-half the May 2008 estimate.
Key questions the “UK Online Ad Spending” report answers:
- What do recent estimates say about UK online advertising spending in 2007 and 2008?
- How does the economic downturn affect prospects for UK online ad spending in 2009?
- Which online advertising formats are most vulnerable to budget cutbacks?
- Will spending on Internet campaigns keep rising, when other media show flat or negative growth?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Online Ad Spending report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
To download the report to your desktop—click Add to Cart:
The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising will take a hit.
Executive Summary
 UK Online Advertising Spending, 2007-2013 (billions of £ and % change)
Key Questions
The eMarketer View
Key eMarketer Numbers -UK Online Advertising Spending
Change in Advertising Media Usage this Year by Advertisers in Western Europe*, 2008 (% of respondents)
Online Advertising Spending
UK Online Advertising Spending, First half 2003-First half 2008 (% of total ad spending)
UK Online Advertising Spending, 2007-2013 (billions and % change)
Comparative Estimates: UK Online Advertising Spending, 2007-2009 (billions of £)
Comparative Estimates: UK Online Advertising Spending Growth, 2007-2009 (% change)
UK Online Advertising Revenue Growth, 2007-2013 (% change)
UK Online Marketing Spending Growth, Q1 & Q2 2008 (% change*)
Change in Online Advertising Spending this Year According to Advertisers in Western Europe*, 2008 (% of respondents)
Online Advertising Spending Growth Among Advertisers in Western Europe*, 2008-2010 (% change)
Impact of Online Advertising on Their Business According to Advertisers in Western Europe*, 2008 (% of respondents)
Change in Marketing Spending in the Next 12 Months According to UK Companies, September-October 2008 (% of respondents)
Marketing Segments on Which UK Companies Will Increase Spending in the Next 12 Months, September-October 2008 (% of respondents)
Online Spending by Format
Search
UK Online Advertising Spending, by Format, First half 2008 (millions and % share)
UK Online Advertising Growth, by Format, 2007 & 2008 (% change)
Amount Search Engine Marketers* Worldwide** Spend on Paid Search Annually, February-March 2008 (% of respondents)
Change* in Online Marketing Spending by Marketers** Worldwide***, by Tactic, February-March 2008 (% of respondents)
Search Engines that Companies Pay to Advertise on According to Search Engine Marketing Agencies Worldwide*, 2007 & 2008 (% of respondents)
UK Search Engine Advertising Spending, by Search Engine, Q2 2008 (% of total)
Display
UK Online Advertising Revenues, by Format, 2007 (millions of £)
Change in Online Advertising Spending in the Next Two Years According to Advertisers in Western Europe*, by Format, 2008 (% of respondents)
Online Marketing Channels that Drive a High Volume of Sales According to Online Retailers Worldwide*, July-August 2008 (% of respondents)
Classified Advertising
UK Advertising Spending Growth, by Format and Media, 2008 (% change vs. 2007)
E-Mail Marketing
UK E-Mail Marketing Platforms and Services Revenues, 2004-2008 (millions of £)
Average UK E-Mail Marketing Delivery Rate, by Tactic, Q2 2007-Q1 2008
Average UK E-Mail Marketing Click-Through Rate, by Tactic, Q1 2007-Q1 2008
Video Advertising
Advertising on Social Networks
The Internet and Other Media
Online Advertising Spending in Select Countries in Europe, 2007 (% of total ad spending)
UK Advertising Spending, by Media, 2007 (millions of £, % market share and % change)
UK Advertising Spending, by Media, First half 2008 (% share)
UK Advertising Spending Growth, by Media, First half 2008 (% change*)
UK Advertising Spending Growth, by Media, 2008 (% change)
UK Advertising Spending Growth, by Media, 2005-2009 (% change)
UK Advertising Spending, by Media, 2005-2009 (millions of £)
Conclusion
Endnotes
100099 | 100101 | 100098
UK Online Advertising Spending, 2007-2013 (billions of £ and % change)
Key eMarketer Numbers -UK Online Advertising Spending
UK Online Advertising Spending, 2007-2013 (billions and % change)
100096
Comparative Estimates: UK Online Advertising Spending, 2007-2009 (billions of £)
100097
Comparative Estimates: UK Online Advertising Spending Growth, 2007-2009 (% change)
093650
UK Advertising Spending Growth, by Format and Media, 2008 (% change vs. 2007)
Related Information and Links
Related Links
Contact
Report Contributors
The UK Internet has been almost immune to budget cuts by advertisers and marketers. In 2008, it outpaced all other media channels in its rate of spending growth, and that pattern will continue. But 2009 will be a tough year, and even online advertising will take a hit.
Advertising Association (AA) - UK
Direct Marketing Association (DMA)
Econsultancy
Efficient Frontier
eMarketer
Enders Analysis
European Interactive Advertising Association (EIAA)
GroupM
Guava
Institute of Practitioners in Advertising (IPA)
Interactive Advertising Bureau Europe (IAB Europe)
Internet Advertising Bureau UK (IAB UK)
PricewaterhouseCoopers (PwC)
Shape the Future
World Advertising Research Center (WARC)
ZenithOptimedia
|
Price: $695.00
|
Price: $695.00
|