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Video Advertising Online:
Spending and Pricing
This report answers two questions about US Internet video advertising: One, why has online video ad spending not grown as swiftly as predicted? And two, when will online video advertising take off?
The Video Advertising Online report separates the facts from the hype concerning this potentially huge advertising channel.
What exactly is the possibility for growth in online video advertising?
According to eMarketer projections, by 2012—when both traditional and alternative media companies will be distributing far more professional-quality video content online, and when the national elections and the summer Olympics will contribute far more to video ad spending than they will in 2008—annual growth will peak at 78.9%.
But that is only part of the story.
Key questions the “Video Advertising Online” report answers:
- What factors encourage growth for online video ad spending?
- What factors inhibit growth?
- Why does video advertising cost more than other forms of online advertising?
- Why aren’t YouTube’s video ad revenues larger?
- How much did the Beijing Olympics boost online video ad spending?
- What is the average CPM for online video ads?
- And many others…
eMarketer Reports—On Target and Up to Date
The Video Advertising Online report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
To download the report to your desktop—click Add to Cart:
This report answers two questions about US Internet video advertising: One, why has online video ad spending not grown as swiftly as predicted? And two, when will online video advertising take off?
Executive Summary
 US Online Video Advertising Spending Growth, 2008-2013 (% change)
The eMarketer View
Key eMarketer Numbers - Video Advertising Online
Video Ad Spending
US Online Video Advertising Spending, 2007-2013 (millions)
US Online Video Advertising Spending Growth, 2008-2013 (% change)
US Online Video Advertising Spending as a Percent of TV and Total Online Advertising Spending, 2007-2013
Spending Perspectives
Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
US Online Advertising Spending, by Format, 2008-2013 (millions)
US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
Video Advertising CPMs
Average Direct Sales CPMs for Online Advertising Sold by Select US Web Publishers, by Type, 2007
Comparative Estimates: US Online Display Advertising CPMs, 2006-2011
Online Video Advertising Rate-Card CPMs at Select US Web Companies, December 2007
Percent of Sold-Out Online Advertising Inventory Among Select US Web Publishers*, by Type, 2006-2007
US Online Video Advertising CPMs and Sell-Through Rates, by Content Category, August 2008
Average CPMs for Online Display Advertising Sold Directly or via Ad Networks/Ad Exchanges by Select US Web Publishers, 2007
Average Advertising Network CPMs for US Websites, by Size, February-July 2008
Average CPMs for US Online Video Advertising, by Video Type, 2008-2013
YouTube US Advertising CPMs, by Type, 2007-2012
US User-Generated Video Streams and Associated Advertising Revenues, 2007, 2008 & 2012
US Online Advertising Revenues, by Pricing Model, 2005-2007 (millions and % share)
YouTube and the Video Disconnect
Top 10 Online Video Site Properties Among US Internet Users, Ranked by Unique Viewers, May 2008 (millions and average videos per viewer)
Top 20 Websites Among US Internet Users, Ranked by Market Share of Visits, June 2008
YouTube US Advertising Revenue Share, by Type, 2007-2012 (% of total and millions)
YouTube US Advertising Revenues, by Type, 2007-2012 (millions)
YouTube US Online Video Advertising Revenues as a Percent of Total Online Video Advertising Spending, Gross vs. Net, 2007-2012
Endnotes
097116 097113 097118
US Online Video Advertising Spending Growth, 2008-2013 (% change)
US Online Video Advertising Spending, 2007-2013 (millions)
US Online Video Advertising Spending as a Percent of TV and Total Online Advertising Spending, 2007-2013
097474
Key eMarketer Numbers - Video Advertising Online
097477
Comparative Estimates: US Online Video Advertising Spending Growth, 2008-2013 (% change)
097476
Comparative Estimates: US Online Video Advertising Spending, 2008-2013 (millions)
097141 097139 097143
US Online Advertising Spending Growth, by Format, 2008-2013 (% change)
US Online Advertising Spending, by Format, 2008-2013 (millions)
US Online Advertising Spending, by Format, 2008-2013 (% share and billions)
097578
Average CPMs for US Online Video Advertising, by Video Type, 2008-2013
094914
US Online Advertising Revenues, by Pricing Model, 2005-2007 (millions and % share)
097500
YouTube US Online Video Advertising Revenues as a Percent of Total Online Video Advertising Spending, Gross vs. Net, 2007-2012
Related Information and Links
Related Links
Contact
Report Contributors
This report answers two questions about US Internet video advertising: One, why has online video ad spending not grown as swiftly as predicted? And two, when will online video advertising take off?
Advertising Age
Bain & Company
Bear Stearns
Borrell Associates Inc.
Collins Stewart LLC
comScore Inc.
eMarketer
Experian Hitwise
Forrester Research
Interactive Advertising Bureau (IAB)
International Data Corporation (IDC)
JPMorgan
JupiterResearch
Lehman Brothers
LiveRail
MAGNA
Merrill Lynch
PricewaterhouseCoopers (PwC)
PubMatic
Screen Digest
Strategy Analytics
The Diffusion Group (TDG)
The Kelsey Group
Yankee Group
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Price: $695.00
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Price: $695.00
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