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Mexico Online
Internet users in Mexico are going online for almost everything. In fact, last year over 27 million people in Mexico, nearly one-quarter of the population of 110 million, were online, and that number is expected to increase 82% by 2012.
Internet users in Mexico are going online for almost everything. In fact, last year over 27 million people in Mexico, nearly one-quarter of the population of 110 million, were online, and that number is expected to increase 82% by 2012.
Executive Summary
 Internet Users and Penetration in Mexico, 2007-2012 (millions and % of population)
Internet Access
Internet Users and Penetration in Mexico, 2007-2012 (millions and % of population)
Comparative Estimates: Internet Users in Mexico, 2007 & 2008 (millions)
Comparative Estimates: Internet User Penetration in Mexico, 2007 (% of population)
Internet Users in Mexico, by Primary Access Location, 2007 (% of total)
Household Penetration of Select Consumer Electronics and Technologies in Mexico, 2007 (% of households)
Internet Users and Penetration in Mexico, 2001-2007 (millions and % of population)
Internet Users and Penetration in Select Countries in Latin America, 2007-2012 (millions and % of population)
Top 10 Countries, Ranked by Internet Users*, 2007-2012 (millions)
Broadband
Broadband Households and Penetration in Select Countries in Latin America, 2007-2012 (millions and % of total households)
Mexico: Telecom Indicators, 2007 (thousands and penetration)
Internet Subscriptions in Mexico, by Access Technology, 2001-2007 (thousands)
Broadband Households and Penetration in Mexico, by Access Technology, 2007-2012 (thousands and % of total households)
Mobile Internet
Mobile Phone Users in Mexico with Mobile Internet Access, 2007 (% of respondents)
Internet Users
Internet Users in Mexico, by Age and Gender, February-April 2008 (% of respondents)
Internet Users in Mexico, by Age, 2007 (% of total)
Internet Usage
Internet Users in Select Countries in Latin America, April 2008
Online Activities of Internet Users in Mexico, February-April 2008 (% of respondents)
E-Mail Providers Used by E-Mail Users in Mexico, February-April 2008 (% of respondents)
Online Activities of Internet Users in Mexico, 2007 (% of respondents)
Google's Share of Search in Select Countries in Latin America, January 2008
Adult Internet Users in Mexico Who Use Online Banking, 2007 (% of respondents)
Adult Internet Users in Mexico Who Use Online Banking, by Type of Account, 2007 (% of respondents)
Social Media & Web 2.0
Blog Readers and Writers in Select Countries in Latin and North America, 2008 (% of respondents)
Social Networking
Social Networking Users in Select Countries in Latin and North America, 2008 (millions and % of population)
Social Networking Site Users in Select Countries, September 2007 & September 2008 (% of Internet users)
Social Networking Sites Used by Social Networking Site Users in Mexico, February-April 2008 (% of respondents)
E-Commerce
B2C E-Commerce Sales in Mexico, 2006-2008 (millions and % change)
B2C E-Commerce Sales in Latin America, by Country or Region, 2003-2007 (millions)
Online Buyers* in Select Countries in Latin America, October-November 2007 (% of Internet users)
Online Payment Methods Used in Mexico, 2006 & 2007 (% market share)
B2C E-Commerce Sales in Mexico, by Product Category, 2008 (millions)
B2C E-Commerce Sales in Mexico, by Category, 2007 (% market share)
Average B2C E-Commerce Sale in Mexico, by Product Category, 2008
Adult Internet Users in Select Countries Who Are Interested in Paying for TV Show Downloads, Q1 2008 (% of respondents)
Mobile
Mobile Phone Penetration in Mexico, 2003-2008 (% of population)
Mobile Phone Subscriptions in Mexico, by Payment Plan, Q1 2006-Q1 2008 (millions)
Mobile Phone Subscribers in Select Countries in Latin America, 2007 & 2010 (millions)
Mobile Phone Penetration in Select Countries, 2010 (% of population)
Mobile Users
Mobile Phone Users in Mexico, by Age and Gender, 2007 (% of respondents in each group)
Mobile Usage
Digital Music Sales in Mexico, by Channel, 2004-2007 (millions and % market share)
Digital Music Sales in Mexico, by Format, 2007 (% market share)
Mobile TV Viewers in Select Countries, August 2008 (% of respondents)
Online Advertising & Marketing
Advertising Spending in Mexico, by Media, 2007 (millions of MXN and % share)
Online Advertising Revenues in Mexico, by Format, 2005-2007 (millions of MXN)
Online Display Advertising Revenue Share in Mexico, by Ad Format, 2006 & 2007 (% of total)
Online Advertising Spending Share in Mexico, by Content Type, 2007 (% of total)
Online Advertising Revenue Growth in Mexico, by Industry, 2007 (% change*)
Attitudes of Internet Users in Mexico Toward Online Advertising, February-April 2008 (% of respondents)
Endnotes
099916
Comparative Estimates: Internet Users in Mexico, 2007 & 2008 (millions)
099919
Comparative Estimates: Internet User Penetration in Mexico, 2007 (% of population)
Related Information and Links
Related Links
Contact
Report Contributors
Internet users in Mexico are going online for almost everything. In fact, last year over 27 million people in Mexico, nearly one-quarter of the population of 110 million, were online, and that number is expected to increase 82% by 2012.
Accenture
AméricaEconomía
AMIPCI (Asociación Mexicana de Internet)
Comisión Federal de Telecomunicaciones (COFETEL)
comScore Inc.
comScore qSearch
Confederación de la Industria de la Comuniçación Mercadotécnica (CICOM)
eMarketer
IE Market Research Corp.
Instituto Nacional de Estadística y Geografía (INEGI)
Interactive Advertising Bureau Mexico (IAB Mexico)
International Federation of the Phonographic Industry (IFPI)
International Telecommunication Union (ITU)
Kantar Media Research (KMR) Group
Millward Brown
Nielsen Online
Opinion Research Corporation
PricewaterhouseCoopers (PwC)
Telegent Systems
Universal McCann
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