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US Online Travel:
Planning and Booking
In 2008, US travel sales booked online will reach $105 billion, up 12% from 2007. But even though sales are growing, fewer travelers are booking their trips online.
The US Online Travel report analyzes why the dynamics of one of the Internet’s most successful categories are changing.
The fact that fewer travelers are booking online is not due to economic concerns—online travel bookers are an affluent demographic.
The drop is caused by frustrations related to the planning and booking capabilities of online travel agencies. This, in turn, is spurring a renewed appreciation for the expertise and personalized services offered by traditional travel agents.
Key questions the “US Online Travel” report answers:
- What is the forecast for US online retail travel sales?
- How do online leisure travelers plan and book their trips?
- What are the most popular types of travel sites?
- What are some of the advanced Internet applications transforming online travel?
- And many others…
eMarketer Reports—On Target and Up to Date
The US Online Travel report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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In 2008, US travel sales booked online will reach $105 billion, up 12% from 2007. But even though sales are growing, fewer travelers are booking their trips online.
Executive Summary
 US Online Leisure/Unmanaged Business Travel Sales, 2007-2012 (billions and % change)
Key Questions
The eMarketer View
Key eMarketer Numbers - US Online Travel
The Online Travel Market
US Online Leisure/Unmanaged Business Travel Sales, 2007-2012 (billions and % change)
US Online Leisure Travelers Who Book Online, 2005, 2006 & 2007 (% of respondents)
Comparative Estimates: US Online Leisure/Unmanaged Business Travel Sales, 2005-2008 (billions)
US B2C E-Commerce Sales, 2007-2012 (billions)
US Online Leisure/Unmanaged Business Travel Sales as a Percent of Total Travel Sales, 2007-2009
US Online Leisure/Unmanaged Business Travel Sales, by Segment, 2007 (% of total)
US Online Leisure/Unmanaged Business Travel Sales by Suppliers vs. Travel Agencies, by Service, 2007 (% market share)
Hotel Websites' Share of US Hotel Online Leisure/Unmanaged Business Travel Revenues, 2007 & 2012 (% of total)
US Online Hotel Booking Share, by Distribution Channel, Q1 2007 & Q1 2008 (% of total $ sales)
Online Travel Planners and Bookers
Travel Services Researched or Purchased Online by US Leisure Travelers, June 2008 (% of respondents)
Attitudes of US Online Leisure Travelers Toward Online Travel, 2007 & 2008 (% of respondents)
Online Planners
Most Trusted Sources of Travel Planning Information According to US Leisure Travelers*, 2007 (% of respondents)
US Adult Online Buyers Who Are Likely to Consider a Recommendation* Before Making an Online Purchase, by Category, February 2008 (% of respondents)
Types of User-Generated Content Used by US Online Travel Researchers*, 2008 (% of respondents)
Leading Online Travel Resources Among US Families* that Use the Internet for Vacation Planning, April 2008 (% of respondents)
Online Bookers
Demographic Profile of US Online Leisure Travel Bookers, 2005, 2006 & 2007
Planned Change in Online Travel Spending by Online Leisure Travel Bookers in the Next vs. Last Year, Q1 2008 (% of respondents)
Leading Promotions that Would Motivate US Internet Users to Travel, June 2008 (% of respondents)
US Internet Users Whose Purchasing Decisions Are Influenced by Green* Policies of Travel/Hospitality Companies, June 2008 (% of respondents)
Online Travel Websites
Top 20 Travel Websites Among US Internet Users, Ranked by Market Share of Visits, July 2008
OTAs
Leading Travel Websites Used to Obtain Information and Prices According to US Leisure Travelers*, 2007 (% of respondents)
US Customer Satisfaction with Leading Online Travel Companies, 2002-2007 (based on a 100-point scale)
US Customer Satisfaction with Independent Travel Websites, October 2006-September 2007 (index ranking on a 1,000-point scale)
Growth of Site Metrics for Select US Online Travel Agencies, Q2 2008 vs. Q2 2007 (% change)
Online Travel Communities
Top 10 Travel Destinations and Accommodation Websites Among US Internet Users, Ranked by Market Share of Visits, June 2008
TripAdvisor Hotel Search Referrals, April 2008 (% of total)
Metasearch Engines
Top Nine Travel Metasearch Websites Among US Internet Users, Ranked by Unique Visitors, February 2008 (thousands)
Distribution of Leads from Kayak and and SideStep to Travel Suppliers, by Segment, November 2007 (% of total)
Online Travel Technology
Leading Travel Website Features According to US Leisure Travelers*, 2007 (% of respondents)
Leading Resources Used to Plan Travel by US Online Leisure Travelers, June 2008 (% of respondents)
Desired Travel-Related Mobile Device Activities of US Consumers, 2007 (% of respondents)
Monthly Travel-Related Social Networking Activities of US Online Leisure Travelers, Q1 2008 (% of respondents)
Endnotes
097413 097418
Key eMarketer Numbers - US Online Travel
US B2C E-Commerce Sales, 2007-2012 (billions)
097417
Comparative Estimates: US Online Leisure/Unmanaged Business Travel Sales, 2005-2008 (billions)
Related Information and Links
Related Links
Contact
Report Contributors
In 2008, US travel sales booked online will reach $105 billion, up 12% from 2007. But even though sales are growing, fewer travelers are booking their trips online.
America Online (AOL)
American Customer Satisfaction Index (ACSI)
Compete
comScore Inc.
Destination Analysts, Inc.
DoubleClick
eMarketer
Experian Hitwise
ForeSee Results
Forrester Research
J.D. Power and Associates
JupiterResearch
Opinion Research Corporation
OTX
PhoCusWright Inc.
Prospectiv
Yankelovich
Yesawich, Pepperdine, Brown & Russell (YPB&R)
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Price: $695.00
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Price: $695.00
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