The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
The Mobile Search report analyzes the trends that are driving advertising revenues in this almost too-hot-to-handle category.
For marketers, now is the time to jump into mobile search—at least, with an experimental budget—and start learning fast.
However, remember, though mobile search is similar to Web search, it is not the same and different lessons apply.
For one, in the short term, consumers are likely to use several different mobile search modes or providers, instead of converging around a single solution.
Equally important for the success of mobile search is the integration of national and local search results—and that hasn’t happened yet.
Key questions the “Mobile Search” report answers:
- How big will the mobile search market be by 2012?
- How is mobile search behavior shifting?
- Which geographies are seeing the most mobile search activity?
- What will competition among mobile carriers, Web portals and directory publishers mean for marketers?
- How will mobile search affect mobile marketing?
- And many others…
eMarketer Reports—On Target and Up to Date
The Mobile Search report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, accurate business decisions.
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The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
Executive Summary
Worldwide Mobile Search Advertising Spending, by Region, 2007-2012 (millions)
Key Questions
The eMarketer View
Key eMarketer Numbers-Mobile Search
Mobile Search Spending
Worldwide Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)
Worldwide Search Advertising Spending, 2007-2012 (billions)
United States
US Mobile Search Advertising Spending, by Segment, 2007-2012 (millions)
US Mobile Search Revenues, 2007-2012 (millions)
US Mobile Phone Free Directory Assistance Revenues, 2007-2012 (millions)
Mobile Phone Activities of US Adult Internet Users, April 2007 (% of respondents)
US Mobile Internet Users, 2007-2012 (millions)
New Media Platforms Used Whose Effectiveness/ROI Is Measured by Marketers at US B2B and B2C Companies, June 2007 (% of respondents in each group)
Top 20 Location-Based Search Categories among Verizon Customers, 2007
Location-Based Mobile Search Pricing Model Preferred by Adult Consumers in Spain, the UK and the US, 2007 (% of respondents)
Western Europe
Mobile Search Advertising Spending in Western Europe, by Segment, 2007-2012 (millions)
Asia-Pacific
Mobile Search Advertising Spending in the Asia-Pacific Region, by Segment, 2007-2012
Top Five Mobile Internet Activities* of Mobile Phone Users in Japan, June 2007 (% of respondents)
Mobile Advertising Spending in Japan, by Segment, 2005-2011 (billions of ¥ and % increase vs. prior year)
Mobile Phone Users and Mobile Data Users in China, January-December 2007 (millions)
Demographic Profile of Mobile Search* Users in China, November 30, 2007 (% of total)
Smartphone Sales in China, Q2 & Q3 2007 (millions of units and % increase)
Worldwide Smartphone Shipments, 2003-2011 (thousands of units)
Mobile Data Revenues in India, by Segment, 2006 & 2012 (% of total)
User Trends in Mobile Search
Leading Search Categories among Select Mobile Providers* in North America, October 2007 (% of total searches)
Top 10 US Mobile Download Searches, Q3 2007 (% share of top 100 terms)
Top Three US Mobile Search Categories, Ranked by Mobile Data Users, Q3 2007 (millions)
Mobile Search and Local Advertising
US Local Online vs. Local Total Media Advertising Spending, 2005-2010 (billions)
US Local vs. National Paid Search Advertising Spending, 2006-2011 (billions)
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The number and variety of searches on mobile phones jumped sharply during the second half of 2007, causing eMarketer to raise its global mobile search revenue forecast up from $83 million in 2007 to $3.8 billion by 2012.
Association of National Advertisers (ANA)
Borrell Associates Inc.
BtoB magazine
CCID Consulting
comScore Inc.
Corzen
Dentsu
eMarketer
Guideline
Handango
IBM
Interactive Advertising Bureau (IAB)
International Data Corporation (IDC)
iSuppli Corporation
Jingle Networks
Medio Systems, Inc.
mInfo
Ministry of Industry and Information Technology (MIIT) - People's Republic of China
Nielsen Mobile
PQ Media, LLC
Pyramid Research
Simba Information
The Kelsey Group
TruePosition
Verizon
Veronis Suhler Stevenson (VSS)
Zoomerang