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UK Internet Users and Usage Update
Online life is thriving in the UK. eMarketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009.
The UK Internet Users and Usage report analyzes the continued growth of online population in a country that is already, in many areas, a pace setter for the rest of the world.
eMarketer estimates that the number of Internet users in the UK reached 36.8 million in 2007, and will pass 38 million in 2008—equivalent to 62.6% of the entire population.
Among leading researchers, eMarketer is the only one that takes all ages and all access locations into account—and includes mobile Internet access. Though the mobile Web market has been slow to take off, the number of mobile UK Web users is increasingly significant and will play a stronger role in future years.
Key questions “UK Internet Users and Usage Update” report answers:
- How is the Internet user population developing in the UK?
- How do recent estimates of Internet use from other sources compare with eMarketer numbers from January 2008?
- What are the major trends in UK Internet usage?
- And many others…
eMarketer Reports—On Target and Up to Date
The UK Internet Users and Usage Update report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make smart, timely business decisions.
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Online life is thriving in the UK. eMarketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009.
Executive Summary
 UK Internet Users and Penetration, 2007-2012 (millions and % of population)
Key Questions
The eMarketer View
UK Internet Users and Penetration
UK Internet Users and Penetration, 2007-2012 (millions and % of population)
Comparative Estimates: UK Internet Users, 2007 & 2008 (millions)
Internet Penetration and Usage in Select Countries in Europe, June 2008
UK Adult Internet User Penetration, 2005 & 2007 (% of population)
Access Locations
UK Adult Internet Users*, by Access Location, 2006-2008 (% of respondents)
UK Adult Internet Users, by Access Location, 2007 (% of respondents)
UK Internet Households and Penetration, 2006-2008 (millions and % of total households)
Regional Differences
UK Household Internet Access Penetration, by Region, 2006-2008 (% of total households)
Broadband Penetration
UK Broadband Households and Penetration, by Access Technology, 2007-2012 (thousands and % of total households)
UK Adult Internet Users, by Home Access Technology, June 2008 (% of respondents)
UK Broadband and Dial-Up Subscriptions, Q1 2006-Q2 2008 (% of total)
Top 10 Countries, Ranked by Broadband Subscriptions, Q2 2008 (millions)
Frequency of Use
Frequency of Internet Usage by UK Adult Internet Users*, by Age and Gender, 2008 (% of respondents in each group)
Time Spent Online
Time Spent Online per Day According to UK Adult Internet Users, 2005 & 2007 (hours and % change)
Time Spent Online by Internet Users in Great Britain, 1998 & 2008 (% of respondents)
Online Activities
Online Activities of UK Adult Internet Users*, 2008 (% of respondents)
Leading Reasons for Using the Internet According to UK Adult Internet Users, 2007 (% of respondents)
Websites Visited* by UK Adult Internet Users, June 2008 (% of respondents)
Mobile Internet Use
UK Adults* Who Have Accessed** the Internet via Select Mobile Devices, 2007 & 2008 (% of respondents)
Use of Mobile Phone Features Among Internet Users and Non- or Ex-Internet Users in Great Britain, March-April 2007 (% of respondents)
UK Adult Internet Users Who Regularly Browse the Internet via Mobile Phone, by Age and Gender, January 2008 (% of respondents in each group)
Methods Used by UK Adult Internet Users to Access the Internet When Away from Home or Work, by Frequency, July 2008 (% of respondents)
Mobile Content Usage Among UK Mobile Phone Users, by Age, January 2008 (% of respondents*)
UK Adult Mobile Broadband Users, by Age, Q1 2008 (% of total)
Mobile* vs. Fixed-Line Broadband Usage Among UK Adult Internet Users, by Age, Q1 2008 (% of respondents)
Frequency of Mobile Broadband Usage Among UK Adult Internet Users, by Age, Q1 2008 (% of respondents)
Emerging Online Behaviors
Privacy-Related Online Activities of Internet Users in Great Britain, 2008 (% of respondents)
Unacceptable Online Activities According to Internet Users in Great Britain, 2008 (% of respondents)
General Trends in Age and Internet Use
UK Population, by Age, 2006-2031 (thousands)
UK Internet Users, by Age, October 2006 & October 2007 (% of total)
Internet Access Penetration in Great Britain, by Age and Socioeconomic Group, July-September 2007 (% of population)
Last Time UK Adults Used the Internet, by Age and Gender, 2007 & 2008 (% of respondents)
Household Penetration of Select Communication Devices and Media According to UK Adult and Senior Consumers, Q1 2008 (% of respondents in each group)
Ethnic Factors
UK Adult Population, by Age and Race/Ethnicity, November-December 2007 (% of respondents in each group)
UK Adult* At-Home Internet Users, by Race/Ethnicity, November-December 2007 (% of respondents in each group)
UK Adult At-Home Internet Users, by Race/Ethnicity and Socioeconomic Group, November-December 2007 (% of respondents each group)
Simultaneous Media Activities While Online According to UK At-Home Adult* Internet Users, by Race/Ethnicity, November-December 2007 (% of respondents in each group)
Key Digital Access Measures of UK Adults, by Race/Ethnicity, November-December 2007 (% of respondents)
Endnotes
098981
Comparative Estimates: UK Internet Users, 2007 & 2008 (millions)
098831 098832
Mobile* vs. Fixed-Line Broadband Usage Among UK Adult Internet Users, by Age, Q1 2008 (% of respondents)
Frequency of Mobile Broadband Usage Among UK Adult Internet Users, by Age, Q1 2008 (% of respondents)
098848 098864
Internet Access Penetration in Great Britain, by Age and Socioeconomic Group, July-September 2007 (% of population)
UK Adult At-Home Internet Users, by Race/Ethnicity and Socioeconomic Group, November-December 2007 (% of respondents each group)
Related Information and Links
Related Links
Contact
Report Contributors
Online life is thriving in the UK. eMarketer estimates that 1.3 million UK residents have come online since 2007, and a similar number will access the Web for the first time between 2008 and 2009.
AppTrigger, Inc.
BBC
BT
comScore Inc.
comScore Media Metrix
eMarketer
Entertainment Media Research
Ethnic Focus
European Interactive Advertising Association (EIAA)
GfK Group
Institute of Practitioners in Advertising (IPA)
International Telecommunication Union (ITU)
Ipsos MORI (Market & Opinion Research International)
LM Research & Marketing Consultancy
Nielsen Online
Office for National Statistics (ONS) - UK
Office of Communications (Ofcom) - UK
Oxford Internet Institute-Oxford University
Point Topic
Saville Rossiter-Base
TNS
Wiggin
YouGov
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