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Asia-Pacific Online Travel:
Focus on China and India
The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors. At the other end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are less developed but fast-growing. However, it is the massive travel markets of China and India that are driving regional growth.
The Asia-Pacific Online Travel report analyzes the diverse digital economies of the region with special emphasis on the two giants: China and India.
eMarketer estimates that online travel bookings in China were worth $1.5 billion in 2006, and average annual increases of 60% will push the Chinese market to $15.4 billion in 2011. Expansion will be underpinned by meteoric economic growth, relaxation of overseas travel restrictions and a fast-growing Internet user population.
In India, the online travel market will grow an average of 46% annually from 2007 to reach $4 billion in 2011. A growing middle class has become more comfortable buying railway and budget airline tickets online, and a slew of online travel agencies (OTAs) have been established to meet growing demand.
Key questions the “Asia-Pacific Online Travel” report addresses:
- How large are the online travel markets in China and India?
- What is driving growth in the two markets?
- What are the unique features of these two online travel markets?
- What are the major risks and hurdles of the online travel business in the Asia-Pacific region?
- And many others…
eMarketer Reports—On Target and Up to Date
The Asia-Pacific Online Travel report aggregates the latest data from international marketing and communications researchers with eMarketer analysis to provide the information you need to make the right business decisions—right now.
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The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors. At the other end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are less developed but fast-growing. However, it is the massive travel markets of China and India that are driving regional growth.
Executive Summary
 Key Metrics for Online Leisure/Unmanaged Business Travel Bookings in China, India and the Asia-Pacific* Region, 2006 & 2011
Issues & Questions
The eMarketer View
Key eMarketer Numbers - Asia-Pacific Online Travel
Asia-Pacific Overview
Worldwide Population, by Region, 2007 (% of total)
Top 15 Countries Worldwide Ranked by Projected Gross Domestic Product* (GDP), 2007 (billions)
Internet Users and Broadband Households in Select Countries in the Asia-Pacific Region, 2006 & 2011
Mobile Phone Subscribers and Penetration in Select Countries in the Asia-Pacific Region, 2006 (millions, CAGR* and % of population)
Personal Travel and Tourism Spending for Select Countries/Regions Worldwide, 2007 (% of total personal consumption)
Personal Travel and Tourism Spending Growth for Select Countries in the Asia Pacific Region and the US, 2008-2017 (CAGR* adjusted for inflation)
The Regional Online Travel Market
Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % increase vs. prior year)
Comparative Estimates: Asia-Pacific* Online Leisure/Unmanaged Business Travel Bookings, 2005-2008 & 2011 (billions)
Market Share of Online Leisure/Unmanaged Business Travel Bookings for India and China, 2006 & 2011 (% of Asia-Pacific* total)
Growth of Online Travel Sales in Select Countries in the Asia-Pacific Region, 2006-2010
Online Travel Sales As a Percent of Total Travel Sales in the US, Europe and the Asia-Pacific Region, 2005 & 2008
Online Travelers
Sources Used for Determining Vacation Destination according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
Most Important Resource for Planning or Researching Travel according to Internet Users in the Asia-Pacific Region*, November 2006-April 2007 (% of respondents)
Influences on Vacation Travel Purchases by Internet Users in the Asia-Pacific Region, Europe and North America, May-June 2006 (% of respondents in each group)
Travel Services Researched and/or Purchased* Online by Internet Users in the Asia-Pacific Region**, November 2006-April 2007 (% of respondents)
Method Used for Booking Airplane Tickets according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
Method Used for Making Hotel Reservations or Accommodations according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
Payment Method Used for Traveling Expenses according to Adults in the Asia-Pacific Region*, May 2007 (% of respondents)
Preferred Payment Method of Travel Buyers in the Asia-Pacific according to Retail Travel Agencies, April-May 2006 (% of total)
Ticket Delivery Methods of Retail Travel Agencies in the Asia-Pacific Region, April-May 2006 (% of total)
China
China Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % change)
Growth Opportunities and Threats
Priorities for Spending Time and Money according to Affluent Consumers in China, January-June 2007 (% of respondents)
Leading Outbound Travel Destination during 2006 according to Affluent Consumers in China, January-June 2007 (% of respondents)
Mobile Subscribers in China, 2006 & 2010 (millions)
Internet Access Devices Used by Internet Users in China, June 2007 (% of respondents)
Online Travel Distributors
China Online Travel Agency Revenues, 2006-2011 (billions and % increase vs. prior year)
Comparative Estimates: China Online Travel Agency Revenues, 2006-2010 (billions)
Distribution of China Online Travel Agency Revenues, by Segment, 2006 & 2010 (% of total)
Travel Services Reserved Online according to Internet Users in China, June 2007 (% of respondents)
Market Share of Online Travel Suppliers in China, 2006
Online Travel Website Revenues in China, Q2 2007 (% market share)
Profile of Ctrip: The Leading Chinese Online Travel Agency, 2006
Online Consumer Behavior
Sources for Travel Information according to Affluent Consumers in China, January-June 2007 (% of respondents)
Online Travel Activities of Internet Users in China, June 2007 (% of respondents)
Reasons for Dissatisfaction with Online Travel Services according to Internet Users in China, June 2007 (% of respondents)
Sources for Booking Travel according to Affluent Consumers in China, January-June 2007 (% of respondents)
India
Growth Opportunities and Threats
Affluent Consumers in India, by Yearly Leisure Trips, Q2 2005 & Q2 2006 (% of respondents)
Average Daily Hotel Rate and Occupancy Rate in India, 2001-2006
Market Data
India Online Leisure/Unmanaged Business Travel Bookings, 2006-2011 (billions and % change)
Comparative Estimates: India Online Leisure/Unmanaged Business Travel Bookings, 2005-2008 & 2011 (billions)
India Online Leisure/Unmanaged Business Travel and Total Travel Bookings, 2005 (millions)
Indian Railways and the Low-Cost Carriers
Indian Railways* Tickets Booked Online, August 2002-December 2006 (thousands)
Low Cost Carrier Market Share in India, 2003-2010 (% of total passengers)
Airline Travelers in India Who Purchased Tickets Online from Low-Cost vs. Full-Service Carriers, 2007 (% of respondents in each group)
Payment Method of Airline Travelers in India Who Purchased Tickets from Low-Cost vs. Full-Service Carriers, 2007 (% of respondents in each group)
Online Travel Distributors
India Online Leisure/Unmanaged Business Travel Market Share, by Distribution Channel, 2005 & 2008 (% of total)
Profile of India Online Travel Agencies, 2007
Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2 2005 & Q2 2006 (% of respondents)
Conclusion
Related Information and Links
Related Links
Contact
Report Contributors
About eMarketer
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The Asia-Pacific region includes online economies at opposite ends of the development spectrum. Australia, Japan and South Korea have advanced digital infrastructures with mature e-commerce and online travel sectors. At the other end of the spectrum, countries such as Vietnam, Indonesia and Malaysia are less developed but fast-growing. However, it is the massive travel markets of China and India that are driving regional growth.
Accenture
ACNielsen
Analysys International
Carlson Wagonlit Travel (CWT)
Centre for Asia Pacific Aviation (CAPA)
China Internet Network Information Center (CNNIC)
eMarketer
eStatsIndia
Euromonitor
Indian Railway Catering and Tourism Corporation (IRCTC)
International Monetary Fund (IMF)
iResearch (formerly Shanghai iResearch)
MarketShare
MasterCard Worldwide
Microsoft
PhoCusWright Inc.
Research on Asia Group, Inc. (ROA)
Synovate
Travelport
TTG Asia
US Census Bureau
World Travel & Tourism Council
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Price: $695.00
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Price: $695.00
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