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Social Network Marketing:
Where to Next?
In 2007, eMarketer estimates that companies will spend $900 million in the US — and $330 million outside the US — on social network advertising. Although the lead players, MySpace and Facebook, will continue their strong performance, hundreds of new social networking sites will give them competition.
The Social Network Marketing report analyzes the trends that are driving new competitors into one of the hottest advertising spaces on the Internet.
Since eMarketer published its first report on social network marketing, companies have latched with almost religious fervor onto the notion that consumers want to be socially connected online – whether on mass-appeal sites such as MySpace, on targeted niche sites and video sites or on mobile phones – almost everywhere.
However, is there enough interest among consumers in social networking to support so many ventures?
Key questions the "Social Network Marketing" report answers:
- How much money is being spent on social network advertising?
- What works and what doesn't in social networking marketing?
- How are video and mobile playing into the space?
- Will virtual worlds such as Second Life pose a threat to existing social networking sites?
- And many others…
eMarketer Reports—On-Target and Up-to-Date
The Social Network Marketing report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—today.
To download the report to your desktop—click Add to Cart:
In 2007, eMarketer estimates that companies will spend $900 million in the US — and $330 million outside the US — on social network advertising. Although the lead players, MySpace and Facebook, will continue their strong performance, hundreds of new social networking sites will give them competition.
Executive Summary
 Worldwide Online Social Network Advertising Spending, 2006-2011 (millions)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Social Network Marketing
Social Network Ad Spending
US Online Social Network Advertising Spending, 2006-2011 (millions)
US Online Social Network Advertising Spending, by Type of Network, 2007 & 2008 (millions)
Share of Social Network Advertising Revenues, by Type of Site, 2007 (% of total)
US Online Social Network Advertising Spending, 2006-2011 (% of total US online ad spending)
Worldwide Online Social Network Advertising Spending, 2006-2011 (millions)
MySpace and Facebook Usage Stats
Top 20 US Social Networking Websites, Ranked by Visits, February 2007 (% market share)
Top 20 Social Networking Sites among US Internet Users, Ranked by Attention*, March 2007
Demographic Profile of US MySpace and Facebook Users, November 2006 (millions and % of total)
MySpace
US Unique Visitors to MySpace, October 2006-March 2007 (thousands, % reach and % increase/decrease vs. prior month)
Top 20 Most Popular Websites in the US, Ranked by Market Share of Visits, February 2007
Top 20 Websites among US Internet Users, Ranked by Percent of Total Time Spent Online*, December 2006
US MySpace Users, by Age, Four weeks ending March 10, 2007 (% traffic share)
US MySpace Users, by Age, June 2004 & February 2007 (% of respondents)
Social Networking Sites Used by US Adult Social Network Users, November 2006 (% of respondents)
Demographic Profile of US Teens Who Create Online* Profiles, October-November 2006 (% of respondents in each group)
Social Networking Website Profile Updated Most Often by US Teen Internet Users, October-November 2006 (% of respondents)
Facebook
US Unique Visitors to Facebook, October 2006-March 2007 (thousands, % reach and % increase/decrease vs. prior month)
Top 10 Web Properties among US At-Home, At-Work and University Internet Users, Ranked by Average Visits* per Unique Visitor, February 2007
Top 10 Global Web Properties, Ranked by Average Visits* per Unique Visitor, February 2007 (thousands)
Top 10 Websites among US Males Ages 17-25, 2007 (% of respondents)
Top 10 Websites among US Females Ages 17-25, 2007 (% of respondents)
Fulfilling the Marketing Promise
Measuring the Value of Viral
Actions Taken As a Result of Visiting Friends' Social Network Pages according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
Number of People Directly Impacted by Select MySpace Social Network Campaigns per $100,000 Spent vs. TV Campaigns, February-March 2007
Search and Social Networking
Types of Comments that US Internet Users Have Posted on Select Websites They Visited over the Past 12 Months, January 2007 (% of respondents)
Reasons that US Internet Users Performed a Search on Select Websites, January 2007 (% of respondents)
Media that Influence US Consumers to Start a Search for Merchandise Online, by Gender, November-December 2006 (% of respondents)
Ways that US Consumers Communicate about a Service, Product or Brand after Conducting an Online Search, November-December 2006 (% of respondents)
Branded Social Networks
Video
Top 10 US Online Video Sites, February 2007 (visitors and sessions in millions, market share and % change vs. prior month)
US Unique Visitors to Select Online Video Sites, by Gender, December 2006 (thousands and % of total)
Websites on which US Adult Male Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
Websites on which US Adult Female Internet Users Have Watched Online Video, by Age, December 2006 (% of respondents in each group)
International
Average Session Duration of UK Visits to Select Social Networking Sites, April 2007 (mins:secs)
Time Spent on Social Networking Sites according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
Frequency of Social Networking Usage according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
Adult At-Home Broadband Users in Select Countries Who Have Used Social Networking Websites, by Type, October 2006 (% of respondents)
Worldwide Unique Visitors to Select Social Networking Sites, February 2007 (thousands)
Internet Users in Western Europe Who Visit Social Networking Sites at Least Once a Month, by Age, 2006 (% of respondents)
Leading Reasons for Using Social Networks according to Internet Users in Select Countries in Western Europe, 2007 (% of respondents)
Mobile
Members of Mobile Social Communities Worldwide, 2006 & 2011 (millions)
Mobile Phone Subscribers in the US and Select Countries in Western Europe Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)
Mobile Phone Subscribers Ages 13-24 in Select Countries in Western Europe Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)
US Mobile Phone Subscribers Ages 13-24 Who Use User-Generated Content and Social Networking Applications* on Their Phones, October 2006 (% of respondents)
Top Five Websites Where US Mobile Phone Users Upload User-Generated Content from Their Mobile Phones, Q3 2006 (% of respondents*)
Top Five Websites Where UK Mobile Phone Users Upload User-Generated Content from Their Mobile Phones, Q3 2006 (% of respondents*)
Virtual Worlds and Social Networking
Market Share of Visits to Select Virtual World Websites, March 2007 (% of all visits to Websites and % increase/decrease vs. prior year)
Active Second Life Residents Worldwide, by Region, March 2007 (thousands of unique users, % market share and % increase vs. January 2007)
Log-In Frequency of Second Life Residents, As of April 15, 2007 (% of total residents)
Marketing in Virtual Worlds
US Advertisers' Reactions to Select Innovations in the Media Landscape, 2006 (% of respondents)
Related Information and Links
Related Links
Contact
Report Contributors
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In 2007, eMarketer estimates that companies will spend $900 million in the US — and $330 million outside the US — on social network advertising. Although the lead players, MySpace and Facebook, will continue their strong performance, hundreds of new social networking sites will give them competition.
ABI Research
American Advertising Federation (AAF)
BIGresearch
Compete, Inc.
comScore Inc.
comScore Media Metrix
eMarketer
European Interactive Advertising Association (EIAA)
Harris Poll
Hitwise
iProspect
JupiterResearch
Linden Lab (secondlife.com)
M:Metrics, Inc.
Marketing Evolution
MetrixLab
Microsoft
Nielsen//NetRatings
Office of Communications (Ofcom) - UK
Pew Internet & American Life Project
Piper Jaffray & Co.
Retail Advertising and Marketing Association (RAMA)
Synovate
Teenage Research Unlimited (TRU)
Telephia
TNS Global
Youth Trends
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Price: $695.00
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Price: $695.00
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