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Mobile Search:
Clash of the Titans
The telecom and Internet industries are colliding head-on in a battle for control of the consumer mobile search business. Both sides possess advantages and limitations, and no one knows which side will emerge victorious.
The Mobile Search report analyzes what may be the most important interface placed in consumers' hands since the mobile phone keypad.
Many observers expect the lion's share of mobile search advertising revenues to come from click-to-call and pay-per-call, but the stakes are actually higher than just ad revenues.
Mobile search is a battle to define perhaps the most important new interface with the consumer. Whoever cracks the consumer and commercial code for delivering and monetizing relevant answers for people on the go will secure a license to print money, at least for a time.
No wonder mobile search is shaping up to be a struggle between the 800-pound gorillas of Silicon Valley and global telecom.
Key questions the "Mobile Search" report answers:
- Why is mobile search attracting so much interest now?
- What is the likely mobile search opportunity in use and revenues?
- Who are the main mobile search players and where is the action concentrated?
- What are some potential wild cards for marketers to understand?
- And many others...
eMarketer Reports—On-Target and Up-to-Date
The Mobile Search report aggregates the latest data from marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
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The telecom and Internet industries are colliding head-on in a battle for control of the consumer mobile search business. Both sides possess advantages and limitations, and no one knows which side will emerge victorious.
Executive Summary
 Worldwide Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)
Issues & Questions
The eMarketer View
Key eMarketer Numbers: Mobile Search
Mobile Search 101
The Global Opportunity for Mobile Search
Worldwide Mobile Search Advertising Revenues, 2006 & 2011 (millions)
Worldwide Mobile Advertising Spending, 2006-2011 (millions)
Worldwide Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)
Mobile Entertainment Revenues Worldwide, by Type, 2006 & 2011 (millions)
Online Advertising Spending Worldwide, by Type, 2005-2009 (millions)
Worldwide Directories Advertising Revenues, by Segment, 2006 & 2011 (billions and CAGR)
Smartphone* Shipments Worldwide, 2007 & 2012 (millions of units and CAGR**)
Smartphone* Penetration Worldwide, 2007 & 2012 (% of total mobile handsets)
Mobile Search in the United States
US Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues, 2006-2011 (millions)
US Mobile Internet vs. Mobile Phone Users Who Use Mobile Search, March 2007 (% of respondents in each group)
Content Categories Searched by US Mobile Search Users, March 2007 (% of respondents)
Search Category Breakdown for the Top 500 Search Queries* among Select Mobile Carriers** in North America, March 2007 (% of total)
Satisfaction with Relevance of Mobile Search Results according to US Mobile Search Users, by Category, March 2007 (% of respondents)
Frequency of US Mobile Search Usage via Smartphones vs. Other Mobile Devices, March 2007 (% of respondents in each group)
Leading Mobile Phone Internet Activities among US Mobile Phone Internet Subscribers, October-November 2006 (% of respondents)
Emerging Directory Assistance Services that Most Interest US Directory Assistance Users, March-June 2006 (% of respondents)
Mobile Search in Europe
Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Western Europe*, 2006-2011 (millions)
Most Popular Website Categories among Mobile Internet Users in the US and Select Countries in Western Europe, September 2006 (% of respondents)
UK Adult Internet Users Who Search the Internet via Mobile Device, by Age and Frequency, March-April 2007 (% of respondents in each group)
3G Mobile Phone Sales and Subscribers in Europe, 2006-2010
Non-3G and 3G Mobile Subscribers in the US and Select Countries* in Western Europe Who Used Mobile Web Search, by Frequency, December 2006 (users and % of total subscribers in each group)
Top 10 Mobile Local Search Categories in Europe, Ranked by Market Share, December 2006 (% of searches in top 10 mobile local search categories)
Top 10 Mobile Local Search Categories in the UK, Ranked by Market Share, July-September 2006 (% of top 10 category searches)
Mobile Search in Asia
Mobile Internet Users, Mobile Search Users and Mobile Search Advertising Revenues in Asia*, 2006-2011 (millions)
Mobile Advertising Spending in the Asia-Pacific Region, 2006-2011 (millions)
Online Advertising Spending in Japan, by Segment, 2005-2011 (billions of ¥)
Online Advertising Spending Growth in Japan, by Segment, 2006-2011 (% increase vs. prior year)
Search Engine and Mobile Advertising Spending in Japan, 2006 (billions of ¥ and % increase vs. prior year)
Online and Mobile Search Advertising Spending in Japan, 2005-2011 (billions of ¥ and % increase vs. prior year)
Mobile Internet Usage in South Korea, by Content Type, 2005 (% of users)
Mobile Marketing Spending in South Korea, 2004 & 2006 (billions of KRW)
Mobile Phone Users and Mobile Data Users in China, April-December 2006 (millions)
3G Subscribers in China, 2007-2011 (millions and % increase vs. prior year)
Smartphone Sales in China, Q3 2005-Q4 2006 (millions of units)
Mobile Search* Users in China, by Age, 2006 (% of total)
Mobile Search Users in China, 2005-2010 (millions and % increase vs. prior year)
Mobile Search Operator Revenues in China, 2005-2010 (millions and % increase vs. prior year)
Mobile Phone Subscribers in India, January-May 2007 (millions)
Affluent Consumers in India Who Own Mobile Phones with Internet Access, Q2 2005 & Q2 2006 (% of respondents)
Mobile Phone Penetration in India, 2006 & 2011 (% of population)
Online Advertising Spending in India, 2003-2007 (millions)
The Big Portals and Mobile Search
Share of Total Internet Yellow Pages Searches, by Site, July 2006 (% of total)
Third-Party Mobile Search Engines Used by US Mobile Search Users, March 2007 (% of respondents)
US Mobile TV Viewers Who Would Purchase a Yahoo!- or Google-Branded Mobile Device, April 2007 (% of respondents)
US Mobile TV Viewers Who Use Mobile Search, April 2007 (% of respondents)
Mobile Content or Services that Interest US Consumers, February-April 2007 (% of respondents)
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The telecom and Internet industries are colliding head-on in a battle for control of the consumer mobile search business. Both sides possess advantages and limitations, and no one knows which side will emerge victorious.
Analysys International
Arthur D. Little
Berg Insight
Bridge Ratings
Carat Insight
CCID Consulting
comScore Inc.
Dentsu
eMarketer
EQUS Group, Inc.
Exane BNP Paribas
Global Insight
Harris Interactive
iCrossing
Informa Telecoms & Media
Internet & Mobile Association of India (IAMAI)
iResearch (formerly Shanghai iResearch)
M:Metrics, Inc.
Medio Systems, Inc.
mInfo
Ministry of Industry and Information Technology (MIIT) - People's Republic of China
mobilePeople
m-spatial
National Internet Development Agency of Korea (NIDA)
Opinion Research Corporation
Synovate
Telecom Regulatory Authority of India (TRAI)
Tellme Networks
The Kelsey Group
ZenithOptimedia
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Price: $695.00
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Price: $695.00
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